Lazada Brand Ambassadors, Anna Jobling and Nora Danish, alongside Lazada Malaysia Chief Marketing Officer, Irene Cheah; Emcee Hunny Madu; Co-Founder of KLIBW, Lira Jamaluddin and CEO of KLIBW, Zaid Zahari
The KL International Beauty Week (KLIBW) 2023, powered by LazBeauty by Lazada and Tourism Malaysia, brought the best of beauty to almost 18,000 beauty enthusiasts, content creators, beauty and lifestyle media, and celebrity VIPs, including Lazada Brand Ambassadors Nora Danish and Anna Jobling, as well as Marion Caunter, Amber Chia, and many more. The two-day event, which featured over 150 international and local homegrown businesses, enchanted beauty enthusiasts through an O2O engagement both on-ground at the Mid Valley Exhibition Center (MVEC) and electronically via LazBeauty – Lazada’s in-app destination for all-things-beauty.
Speaking at the event, Irene Cheah, Chief Marketing Officer of Lazada Malaysia shared, “Lazada is honoured to be the official partner of KL International Beauty Week and this partnership is a wonderful opportunity to engage our LazBeauty Club members and the public at large, while showcasing LazMall’s beauty brand partners that have won the hearts of many Malaysians. It is more than just an event, this is an opportunity to bring together the vibrant beauty community, while empowering everyone to embrace their unique beauty and accentuate their personal style with beauty inspiration, interactive engagement and curated products showcased via LazBeauty. My heartfelt gratitude to all the international and homegrown LazMall brand partners and sponsors for partnering with LazBeauty at KLIBW.”
LazBeauty Club Main Page
On top of that, Lazada is revolutionizing the online shopping experience for beauty fans with innovative AI- and AR-powered in-app tools and features such as My Beauty Profile, Skin Test andVirtual Try-On. These features enable consumers to find beauty products suited for their skin type and concerns. Lazada has also the Try & Buy option available, making it possible for customers to try their wishlist products in sample size before getting a full size product.
Lazada AI Skin Test TechnologyLazada AI Skin test Diagnose
Furthermore, Lazada’s beauty brand partners that participated in KLIBW 2023 experienced a significant sales uplift up to 2x throughout the event, with many brands recording an increase in basket size and greater brand visibility and higher engagement rate, thanks to redemption of LazBeauty vouchers, special discounts, gift with purchase and on-ground activities by LazMall’s international and homegrown brand partners such as; Beauty of Joseon, Kate Tokyo, Hada Labo, Allie & Suisai, Clef Skincare, Mikaseries, Laifen Beauty, The Colorist, Lavojoy, Cosmoderm, YOU Beauty, Emina Cosmetics, Handmade Heroes and many more.
During the event day on 18 – 19 November 2023, beauty fans were excited by the engagement with their favourite skincare and cosmetics brands — which included lucky draws and sessions with beauty experts. One of the main highlights was The Beauty Stage where event attendees had a meet-and-greet session with celebrities and top models, while discovering beauty secrets and participating in makeup demonstration and skincare clinic conducted by Kate Tokyo, Allie, Artisan Professionel, Sarra Brows, Shero Global and RC Clinic. On top of that, the first 400 visitors also earned the exclusive Beauty Passport and collected at least six stamps to win exciting prizes. Meanwhile, digital content creators and beauty fans had fun striking their best poses at themed photo booths for their social media accounts, driving the excitement on multiple social platforms.
LazBeauty x KLIBW 2023
For beauty enthusiasts that were not able to join the on-ground event, click on this link or scan the QR code below to land on the LazBeauty paradise and discover your beauty inspiration, explore coveted luxury skincare and cosmetics, as well as affordable beauty products from international and homegrown brands, all conveniently available on the Lazada app.
Kuala Lumpur, 28 November 2023 – Suria KLCC memberikan sambutan yang penuh meriah dengan kilauan cahaya Hari Krismas bertemakan ‘Gingerbread Christmas Village’. Ini inspirasi dari tradisi membuat biskut “Gingerbread” dan rumah “Gingerbread” sepanjang perayaan krismas. Tema sambutan krismas tahun ini bakal mewarnai Suria KLCC dari 24 November 2023 sehingga 1 January 2024. Acara ini agar dapat memeriahkan lagi sambutan krismas tahun 2023 dan menarik ramai pengunjung pusat beli belah KLCC untuk hadir melihat sendiri sambutan krismas yang menarik dan unik.
Para pengunjung dijemput untuk melangkah ke dunia magis ‘Gingerbread Christmas Village’ di perkarangan Centre Court yang membawakan pelbagai binaan yang mempesonakan inspirasi dari ‘icing’ dan gula-gula yang berwarna-warni. Sebuah air terjun cokelat ‘Gingerbread’ ditampilkan untuk menyerikan lagi suasana sambutan perayaan Krismas.
Dekorasi utama dilihat membawakan sebuah menara jam ‘Gingerbread Clock Tower’ interaktif dimana ‘Gingerbread Man’ akan menari apabila musik perayaan Krismas dimainkan pada setiap jam. Pengembaraan kampung Gingerbread diteruskan dengan ‘Gingerbread Toyshop’ yang dilengkapi ‘photobooth’ selain daripada pelbagai hadiah yang menarik buat para pengunjung untuk mencipta kenangan yang indah.
Pengalaman tidak terhenti disitu apabila para pengunjung berpeluang untuk menyampaikan mesej bermakna buat yang tersayang melalui pengeposan poskad. Poskad Krismas ini akan dilengkapi dengan setem istimewa Suria KLCC yang boleh didapati melalui pembelian Pin Suria KLCC. Sumbangan para pelanggan juga akan disalurkan kepada Pertubuhan Badan Bukan Kerajaan yang memperjuangkan isu-isu kesihatan mental.Selaras dengan sambutan Krismas kali ini, Suria KLCC juga telah menderma RM3,000 kepada Yayasan ‘Dignity for Children’ yang dilihat sebagai salah satu inisiatif murni untuk tanggungjawab sosial dan korporat.
Sepanjang sambutan perayaan kali ini, para pengunjung berpeluang untuk menyertai Kuiz ‘Gingerbread Man Personality’ bagi merungkai persona mereka selain menerima pin edisi terhad ‘Gingerbread Man’.
Sambutan di Suria KLCC disasarkan akan lebih meriah pada hujung minggu dan juga pada Hari Krismas dengan kemunculan ‘Santa Claus’ dan ‘Ms. Claus’. Sementara itu, ‘Gingerbread Bakery & Candy Shop’ juga menjemput para pengunjung untuk mendekorasi biskut Krismas yang menarik untuk dibawa pulang.
Di Esplanade KLCC, para pengunjung sekali lagi akan dipukau dengan kehadiran Pokok Krismas ikonik yang tertinggi di Malaysia yang dilengkapi dengan perhiasan yang bertemakan ‘Gingerbread’.
Untuk keriangan berganda, para pengunjung yang berbelanja RM 1,500 ke atas melalui 2 resit akan menerima sekeping e-baucar Suria KLCC yang bernilai RM100.
“Di Suria KLCC, semangat perayaan bukan lah hanya dengan membeli-belah; tetapi ianya adalah sambutan yang melambangkan kegembiraan serta semangat kekeluaragaan pada setiap saat. Berdiri megah setinggi 100 kaki, Pokok Krimas ini melambangkan komitmen kami untuk memupuk keceriaan di seluruh bandar Kuala Lumpur,” ucap Andrew Brien, Ketua Pegawai Eksekutif, Suria KLCC Sdn Bhd.
Pusat Beli-Belah Alamanda, Putrajaya
Tema “Gingerbread Christmas Village’ juga membuat penampilan buat sambutan hujung tahun di Alamanda Putrajaya. Perkarangan ‘Centre Court’ ditransformasikan dengan hiasan dan dekorasi perayaan yang memukau bermula dari 24 November 2023 sehingga 1 Januari 2024. Tidak kurang dari itu, para pengunjung berpeluang untuk menonton persembahan dan juga menyertai aktiviti hiburan yang dilihat bakal menggamit lagi kemeriahan sambutan cuti akhir tahun.
Dalam tempoh keberlangsungan perayaan ini, pelbagai aktiviti akan diadakan untuk pengunjung dewasa dan kanak-kanak pada hujung minggu dan Hari Krismas. Persembahan tarian, persembahan silap mata, persembahan kawad pancaragam adalah antara pelbagai aktiviti menarik selain daripada persembahan joget dan berbasikal oleh Santa. Sesi beramah mesra bersama Santa Claus akan diadakan pada ambang malam Hari Krismas selain dari Hari Krismas tersebut. Bagi menyerlahkan bakat pengunjung kanak-kanak yang terdiri daripada ahli VIKids, mereka berpeluang untuk menyertai aktiviti istimewa dekorasi rumah ‘Gingerbread’ menggunakan ‘popsicle’.
Pelanggan yang berbelanja RM500 dan ke atas dalam dua resit di mana-mana kedai terpilih akan menerima baucar beli-belah Alamanda yang bernilai RM30 melalui ‘Shoppers Rewards Programme’. Sementara itu, pembeli yang mencatat rekod tinggi dengan jumlah pembelian RM1,500 dan ke atas akan menerima baucar bernilai RM80.
Mesra Mall, Terengganu
Keindahan sambutan Krismas bakal dirasai dan dilihat di Pusat Beli-Belah Mesra, Kemaman, Terenggan bermula dari 1 sehingga 31 Disember 2023. Dalam tempoh ini, para pembeli yang berbelanja RM350 dan ke atas dalam dua resit di mana-mana kedai terpilih berpeluang menebus ‘Mesra Mall 2024 Planner’ yang terhad untuk 500 tebusan sahaja.
Berikutan sambutan cuti akhir tahun, Pusat Beli-Belah Mesra juga akan mengadakan Bengkel Sains VIKids bermula dari 21 sehingga 25 Disember. Bengkel yang berkonsepkan makmal mini ini akan menampilkan enam aktiviti interaktif. Peserta yang berjaya menyertai keseluruh aktiviti akan menerima Kit Eksperimen Sains yang dilihat akan memberikan sentuhan pendidikan untuk sambutan cuti akhir tahun mereka.
Untuk ahli VIKids dan juga ibu-bapa mereka, bengkel tanah liat ‘Gingerbread’ yang akan diadakan pada 16 dan 17 Disember ini akan menghalusi sudut kreativiti mereka bersama. Pada Hari Krismas, Santa Claus akan membuat penampilan istimewa dengan memberikan gula-gula secara percuma untuk mengimarahkan semarak sambutan cuti akhir tahun di Pusat Beli-Belah Mesra.
For more than ten years since its establishment, the 11.11 sales event, recognized as ‘Singles Day’ or ‘Double Eleven,’ has been a period during which shoppers seek out top-notch deals and seek value for their spending.
The in-app e-commerce platform is helping local entrepreneurs grow their digital storefront and expand their target audience
TikTok Shop is set to give Malaysian SMEs a boost during this 11.11 sales period by providing greater support for local small businesses with a brand spotlight segment promoting several local brands including dessini, casevalker, farm fresh and barang dapur basah as well as its very own Pertarungan Livestream Mega 11.11 (Mega Livestream Showdown 11.11).
This event, which will be streamed LIVE on TikTok Shop, will be featuring 10 well-loved local creators tulippetals, khairulaming, dearcarynn, bossa_sce_oe, bossjerry88, crackbrader, aidunoo, peemondayz, almiyaz.my, and akak_e, taking to their livestream sessions and highlighting their 11.11 product promotions as part of one of the biggest e-commerce events of the year. Shoppers can also look out for no minimum spend vouchers available through livestreams between 8pm to 12 midnight on 11 November itself to enjoy further savings on their purchases.
Since TikTok Shop was launched in Malaysia last year, it has brought about a profound impact on the local SME community, currently hosting over 1 million sellers on the platform. Amongst these sellers, 98% comprise SMEs – with 60% hailing from major city-states, and the remaining 40% from non-major city-states. This proves TikTok Shop’s reach in providing business owners from all backgrounds and locations the opportunity to earn a living, no matter their background, location, and skillset.
These sellers’ market themselves through Shoppertainment, which brings together the best of content and commerce via LIVE sessions, video content, and shoppable ads, along with a whole host of other tools and programs to help them expand. Sellers also have complete control over their control over their own branding, marketing, and pricing.
Since 2022, TikTok Shop has partnered with 50 local ministries, GLCs, Educational institutions, and state governments to provide and build support for its sellers. This includes a joint investment with MDEC worth RM31 million for the DE Dagang initiative, which benefitted 22,000 sellers in the form of product discounts, shipping vouchers, and transaction fee subsidies.
This was further amplified through the TikTok Shop Summit, held in 2023 to celebrate the platform’s 1-year anniversary in the Malaysian market, with TikTok Shop celebrating, educating, and awarding sellers for their contribution to the nation’s economy.
SMEs can learn more about how to thrive and expand on our platform through the TikTok Shop Academy and explore partnerships with creators through our Creator Marketplace.
Lazada, Southeast Asia’s pioneer eCommerce platform, is going above and beyond this year for its 11.11 Biggest Sale of the Year, offering over a billion LazCoins on its site during the renowned annual shopping event. The sale, which will take place from November 11 to November 13, 2023, will allow customers to enjoy an extended festive weekend of shopping with fantastic offers and discounts.
The most anticipated shopping festival of the year will bring Malaysians a non-stop 3-day shopping fiesta like no other between 11-13 November
Over 1 Billion LazCoins Up for Grabs
Shoppers in Malaysia can expect jaw-dropping value and incredible savings during Lazada’s 11.11 Biggest Sale of the Year with more than a billion LazCoins up for grabs, which can be used to attain discounts and the lowest prices on tens of millions of products across the platform. On a daily basis, one in three customers actively leverage LazCoins to maximize their savings while placing orders across Southeast Asia.
Earning these bonus LazCoins is easy. Users simply need to check-in to LazCoins channel on the Lazada App daily from 1 until 13 November to enjoy a supersized collection of LazCoins compared with the usual amount.
By maintaining and completing the 13-day streak, shoppers will be able to effectively collect up to 1,640 LazCoins (worth RM16.40) for free, which can be redeemed for additional discounts on eligible products, on top of other existing rebates they can already enjoy during the sale, such as platform and store vouchers, Free Shipping, and much more. Additionally, customers who log on to the Lazada App throughout the sale period may also receive a random, surprise drop of LazCoins.
Diligent users looking to maximise their LazCoins collections can also acquire more coins by writing reviews on the products that they have purchased, completing missions on the Lazada App, or even playing games like Merge Boss or GoGo Match. Gamification with LazCoins rewards is a primary driver for customers to be continuously and actively engaged throughout their shopping journey. The surge in engagement on the app not only leads shoppers to the discovery of new products on Lazada, but is also a driving force behind the exceptional 7-day in-app retention rate, which is close to 100%.
Guess and Win to Shop Free for 11 Months
Leading up to 11.11, Lazada also has more surprises in store for shoppers, starting with a special giveaway on social media. Kicking off on 1 November until 10 November, this 10-day social media contest offers Lazada’s followers on Instagram the opportunity to guess the sale price of a selected item daily.
To join the contest, participants simply have to comment in the post with their estimate of the item’s sale price. The first 11 people to guess the price correctly or most accurately stand the chance to win the item of the day, which spans various categories including health & beauty, home & living, fashion, electronics, and more.
One lucky winner who correctly guesses the price of all items across all 10 days will be able to win the Grand Prize of RM11,000 worth of shopping. In total, there are over RM100,000 prizes to be won from brands such as Cosmic Cookware, Dyson, Estee Lauder, Fossil, Kinohimitsu, Lazada Adventures, LEGO, Nescafe, OGAWA, and POCO.
Plenty of Value to Enjoy Before 11.11
While consumers can already start adding their shopping to cart from as early as 1 November or even Chup Dulu* by paying a small deposit to secure the best deals before 11.11, there are also early Today Only Deals* that shoppers can already checkout and enjoy awesome offers from 1 to 10 November. With a diverse selection of groceries, household supplies, mother & baby goods, and more from brands like Anakku, Enfagrow, Kellogg’s, Julie’s, and Tong Garden, consumers can already start saving on the essentials before the sale starts.
Moreover, there is a Super Voucher Hunt for 11.11, where consumers who crack the codes below can claim exclusive vouchers via the Lazada App. These hidden vouchers can be collected by entering the completed keywords into the search bar on the app and then can be redeemed exclusively on 11 November.
Claim the Hottest Brands on Lazada
When 11 November rolls around, shoppers can finally checkout their carts to enjoy a bulk saving on their purchases with Lazada Bonus*, which rewards consumers with an RM9 discount on every RM90 spent. Lazada Bonus is available to collect from 1 November until the end of the sale and can be enjoyed on a wide range of products across the platform.
This year, Lazada’s 11.11 Biggest Sale of the Year unveils the Ha11 of Fame* (Hall of Fame), featuring an ever-revolving selection of 11 exclusive seller deals from 11-13 November. Renowned brands such as DJI, LEGO, L’Occitane, MAC, Nike, Ogawa, Shiseido, Skechers, and Xiaomi among others will take the spotlight, showcasing a selection of must-have deals with discounts of up to 80% off on toys, make-up and personal care, footwear, and apparel.
If you’re on the hunt for the lowest prices on Lazada, Mesti Beli Deals* promise a plethora of incredible bargains and exclusive prices from stores on both LazMall and Marketplace, where shoppers can nab significant savings on highly sought-after products, including but not limited to the Sony PlayStation 5, Dyson Airwrap, LEGO Icons Jazz Club Building, OGAWA RetreaX Massage Chair, GINTELL S3 Superchair, Roborock Q Revo Robot Vacuum, 70mai A500S Dashcam, and more with discounts of up to 80%.
Furthermore, don’t forget to mark your calendars for the Crazy Brand Mega Offers*, occurring daily from 11 to 13 November, between 12am and 2am. During this period, you can enjoy discounts of up to 90%* on LazMall brands like Aesop, Bose, Lacoste, La Mer, GETHA, Ray-Ban, Pandora, Samsung, Sonos, Jo Malone, and others. Even if you miss the opportunity, Brand Mega Offers* are still available around the clock with markdown of up to 70%* off, so you can save on items such as skincare from SK-II, luggage from Samsonite, footwear from Clarks, sound systems from JBL, or even clothing from Levi’s.
Maximising Your Savings
In addition to brand promotions and exclusive discounts, shoppers can explore other incredible offers such as LazFlash Extra* deals with more than 50% off on popular, trending, must-have items – the lowest prices guaranteed. Free Shipping* vouchers can also be collected across the app, either via the Free Shipping or Voucher channels, cracking the Lucky Egg, or playing Lazzie Star. With Free Shipping vouchers, shoppers can save up to RM20 on their order deliveries.
Lazzie Star during this 11.11 will reward users with Golden Banknotes from 1 to 13 November, which can then be redeemed during the sale to claim attractive prizes, gifts, LazCoins, vouchers, and more. Earning Golden
Banknotes is simple, one just needs to check-in daily, complete daily missions, or play games like Merge Boss on the Lazada app and complete Special Orders in the game. Completing the Merge Mission in Merge Boss also entitles players to redeem a daily giftbag prize.
It’s almost time for Lazada’s 11.11 Biggest Sale of the Year! Start adding items to your cart now and be ready to checkout at 12am sharp on 11 November to seize unbeatable prices, massive discounts, and thrilling surprises that will be sure to add to your life.
For more information on the Lazada 11.11 Biggest Sale of the Year, check out the Lazada app or click on this link. More deals and details are available in the attached addendum.
Kuala Lumpur, 3 November 2023 – Tahun ini perayaan Deepavali bertemakan “Gemerlapan Taman Cahaya” di Suria KLCC. Acara ini bermula dari 3 November dan berakhir pada 15 November. Pengunjung boleh menikmati suasana yang menarik sepanjang perayaan ini di Suria KLCC. Di tambah lagi dengan rekaan taman yang di hiasi dengan bunga yang berwarna warni dan hayunan buaian yang indah untuk di rakam detik ini. Acara ini pasti dapat memukau pengunjung yang hadir dengan tarikannya sendiri.
Dekorasi “kolam” interaktif bersaiz 20 kaki bakal menyambut pengunjung di ‘Centre Court’. Ianya mampu berputar dan memancarkan cahaya mengikut interaksi pengunjung. Suasana bakal dimeriahkan lagi dengan hiasan sebuah replika burung merak setinggi tujuh kaki. Ekor interaktif sepanjang 32 kaki mampu berkembang penuh gemalai dan begemerlapan mengikut interaksi pengunjung. Diilhamkan daripada bunga tiruan serta beras berwarna, ianya seolah olah hidup.
Hiasan berwarna warni beserta penataan lampu dan kesan bunyi bakal bakal membangkitkan semangat perayaan cahaya ini.
Pada hujung minggu pula, para pengunjung bakal disajikan dengan persembahan tarian tradisional kaum India di ‘Centre Court’. Alunan lagu lagu Deepavali terpilih juga boleh dinikmati di seluruh pusat membeli-belah untuk meningkatkan suasana perayaan ini.
“Deepavali ialah masa yang amat bermakna, ianya melambangkan kejayaan cahaya mengatasi kegelapan, kebaikan mengatasi kejahatan, dan pengetahuan mengatasi kejahilan. Di Suria KLCC, kami bertekad untuk bukan sahaja menawarkan pengalaman membeli-belah sempena perayaan yang tidak dapat dilupakan, tetapi juga budaya yang memupuk hubungan dan persefahaman erat dalam komuniti kami,” kata Andrew Brien, Ketua Pegawai Eksekutif Suria KLCC Sdn Bhd.
Untuk memeriahkan lagi sambutan kempen sambutan Deepavali ini, pembeli yang membuat pembelian berjumlah RM600 atau lebih dalam dua resit di mana-mana kedai terpilih akan memperoleh e-Baucar membeli belah Suria KLCC bernilai RM50.
Pusat Beli-Belah Alamanda
Sambutan Deepavali di Alamanda Putrajaya bermula pada 28 Oktober dan akan berakhir pada 13 November. Pengunjung bakal disajikan dengan hiasan yang meriah, termasuk “kolam” berwarna- warni yang dicahayai untuk mebangkitkan perasaan bertuah dan bernasib baik bagi penganut agama Hindu.
Bagi menambahkan keseronokan, pengunjung yang membelanjakan RM300 dan ke atas dalam dua resit di mana-mana kedai khusus, Baucar Beli-belah Alamanda bernilai RM30 bakal menanti.
Pusat Beli-Belah Mesra Mall
Dari 8 hingga 19 November, di Mesra Mall Kemaman, sentuhan perayaan Deepavali dijelmakan melalui hiasan reka bentuk “kolam” yang dihasilkan daripada tepung beras. Terdapat juga tarikan lain seperti burung merak dan saree bagi meningkatkan suasana perayaan dan melahirkan semangat perayaan.
