MyPermohonan

Category: Shopping

  • Dua Pemenang Bertuah Menangi Proton S70 Premium dalam Kempen MyDebit Syiokkk Raya!

    Dua Pemenang Bertuah Menangi Proton S70 Premium dalam Kempen MyDebit Syiokkk Raya!

    Dua pemenang bertuah menangi Proton S70 Premium dalam Kempen MyDebit Syiokkk Raya. Lotuss Stores (Malaysia) Sdn. Bhd. (Lotus’s Malaysia) bersama Payments Network Malaysia Sdn Bhd (PayNet) telah menutup tirai kempen MyDebit Syiokkk Raya yang berlangsung dari 13 Februari hingga 30 April 2025 dengan penuh meriah. Peraduan ini merupakan sebahagian daripada kempen Ramadan-Raya Lotus’s bertemakan ‘Senyuman Paling Bernilai’, yang bertujuan menghargai pelanggan sambil menggalakkan penggunaan pembayaran digital yang selamat dan mudah, terutamanya ketika musim perayaan yang sibuk.

    Kempen ini menyaksikan dua pemenang utama, Maizatul Akma Mazlan dan Kwong Joon @ Kong Joon, membawa pulang masing-masing sebuah Proton S70 Premium bernilai RM80,000. Kedua-duanya berjaya menonjol dengan membuat sebanyak 324 transaksi sepanjang tempoh dua bulan kempen, menunjukkan kesetiaan mereka sebagai pengguna MyDebit di rangkaian Lotus’s seluruh negara.

    Peraduan MyDebit Syiokkk Raya menerima lebih daripada 26,500 penyertaan yang layak dan menyaksikan seramai 2,622 pemenang membawa pulang hadiah-hadiah menarik bernilai keseluruhan lebih RM470,000. Antara ganjaran yang ditawarkan termasuk dua buah Proton S70 Premium sebagai hadiah utama, duit raya bernilai RM500 kepada 120 pemenang bulanan, serta baucar e-Lotus’s bernilai RM100 kepada 2,500 pemenang mingguan. Untuk menyertai, pelanggan hanya perlu berbelanja minimum RM100 menggunakan kad MyDebit di mana-mana cawangan Lotus’s.

    Menurut Pengarah Eksekutif Pelanggan dan Pemasaran Lotus’s Malaysia, Nuathip Pituckpongsatorn, kempen ini bukan sahaja menambah keceriaan musim perayaan, malah berjaya meningkatkan penggunaan pembayaran tanpa tunai pelanggan kepada lebih 60%. Beliau turut menyatakan bahawa penggunaan DuitNow QR yang diperkenalkan sejak November 2024 turut mempercepatkan proses transformasi digital di semua cawangan Lotus’s.

    Sementara itu, Pengarah Kanan Komersial PayNet, Azrul Fakhzan Mainor, menekankan bahawa kempen ini merupakan hasil kerjasama strategik berterusan antara PayNet dan Lotus’s sejak tahun 2022. Dalam tempoh tiga tahun, usaha sama ini telah menyumbang kepada peningkatan lebih 30% dalam penggunaan pembayaran digital di kalangan rakyat Malaysia. Beliau turut mengumumkan bahawa kerjasama ini akan diperbaharui hingga tahun 2026 untuk terus memperluaskan penggunaan MyDebit dan DuitNow QR di seluruh negara.

    Majlis penyerahan hadiah utama telah berlangsung di Ibu Pejabat Lotus’s Malaysia di Kepong, menyaksikan kedua-dua pemenang menerima kunci kereta mereka dalam suasana penuh kegembiraan.

    Untuk maklumat lanjut serta senarai penuh pemenang, orang ramai boleh melayari laman rasmi kempen di https://lotussmydebit.myideascontest.com/Winner, atau mengikuti saluran media sosial rasmi Lotus’s Malaysia untuk perkembangan terkini.

  • How Gen Z is Transforming Snacks into Expressions of Culture, Identity, and Shared Values

    How Gen Z is Transforming Snacks into Expressions of Culture, Identity, and Shared Values

    How Gen Z is Turning Snacks into Cultural Symbols of Identity, Purpose, and Belonging. In today’s hyper-digital world, Gen Z is redefining the rules of consumer engagement—and brands like PepsiCo are paying close attention. For this socially connected and value-driven generation, a snack is no longer just a snack. It’s a statement, a digital accessory, and a reflection of their lifestyle and beliefs. Platforms like TikTok and Instagram aren’t just social media—they’re shopping destinations and stages for self-expression. Here, flavor alone isn’t enough. A product must look good in a selfie, align with personal values, and generate likes before it earns a purchase. Recognizing this shift, PepsiCo is no longer simply selling food; it’s curating experiences that resonate with Gen Z’s culture, identity, and digital habits.

    PepsiCo’s approach is exemplified by its launch of Lay’s Double Crunch, an intensely flavored, deep-ridged snack crafted to enhance the moments Gen Z values most—late-night study marathons, gaming sessions, and creative hangouts. The product’s bold packaging is designed for digital impact, built to stand out not only on store shelves but on TikTok feeds and Instagram Stories. The strategy came to life during the launch of Lay’s UEFA Jumbo Pack featuring football legend Lionel Messi. A livestream on TikTok Shop showcasing the pack accounted for a staggering 70% of total Gross Merchandise Value in a single session, proving the power of timely, exclusive, and visually striking content tailored for social platforms.

    But the evolution goes deeper than visual appeal. PepsiCo is turning digital engagement into real conversion, particularly in Malaysia where the company has leaned heavily into livestream commerce. With an average of 25 hours of live selling a month and over 30,000 shoppers reached through interactive sessions and influencer-led product drops, PepsiCo is transforming platforms like TikTok from mere brand awareness tools into engines of direct commerce. This strategic integration of content, commerce, and community recently earned the brand the Foodpanda Collaborative Excellence Award—recognition of its agile and shopper-centric model.

    More than just sales and screen time, PepsiCo is aligning its purpose with the values that matter to Gen Z. The company’s efforts to support local communities and promote wellness are integral to its brand identity. In 2024, PepsiCo collaborated with The Assembly Soup Kitchen (TASK) to distribute 1,000 food packs to underserved communities in Kuala Lumpur’s Chow Kit area. The initiative benefitted refugee students, homeless individuals, and B40 families, reflecting the company’s broader commitment to tackling food insecurity. Globally, PepsiCo has contributed over USD 14 million to the World Food Programme, reinforcing its role in addressing critical social issues.

    Meanwhile, health-conscious choices are shaping the way Gen Z consumes. PepsiCo is reformulating products like the Quaker 3-in-1 range to reduce sugar and sodium, striking a balance between nutrition and taste. Its Jom Quaker Fit programme goes a step further by rewarding consumers with wellness perks—spa passes, gym vouchers, and healthy dining offers—making each purchase a gateway to a healthier lifestyle. This kind of thoughtful innovation reflects how PepsiCo is embedding wellness into the everyday lives of its consumers.

    Equally important is building a sense of belonging. Football, a cultural cornerstone in Malaysia, serves as a unifying passion. PepsiCo tapped into this through its UEFA Champions League campaign, not just with giveaways, but through real-life activations in 60 locations that brought together over 80,000 fans. Through community games and interactive experiences, everyday places became hubs of celebration and connection. These campaigns didn’t just entertain—they fostered shared moments that felt personal and communal. Looking ahead, PepsiCo aims to replicate and scale this success with its upcoming FIFA 2026 partnership, reinforcing Lay’s place at the heart of football-loving communities.

    As Gen Z continues to reshape the consumer landscape with every scroll and click, PepsiCo’s strategy in Malaysia offers a roadmap for brands seeking relevance. By designing with purpose, showing up in the digital spaces Gen Z inhabits, and building campaigns rooted in authenticity and connection, PepsiCo isn’t just keeping up with trends—it’s becoming part of a generation’s everyday culture. As Aditya Ahuja, Cluster GM for PepsiCo Foods Malaysia and the Philippines, puts it: “Today’s generation doesn’t want to be spoken to—they want to be invited in.” And that’s exactly what PepsiCo is doing—one snack, one story, and one shared experience at a time.

  • Koleksi raya Rockqueen berkonsepkan ‘Kasih – Monolog dari Hati’ buat saudara di Palestin

    Dengan semangat bulan Ramadhan yang bakal tiba, Rockqueen melancarkan Koleksi Raya ‘Kasih Monolog dari Hati’ tahun 2024, di Kuala Lumpur, Malaysia. Koleksi ini akan menjadi bentuk penghormatan kepada keindahan kemanusiaan dan semangat kebebasan. Diinspirasi oleh lirik lagu “Kasih” yang dinyanyikan oleh legenda rock Malaysia, Ella, koleksi ini bukan sekadar pakaian, melainkan sebuah perjalanan menuju erti kasih sayang, dengan sentuhan keanggunan, kesederhanaan, dan makna mendalam yang tersirat di setiap pakaian.

    Konsep Koleksi ‘Kasih’

    Koleksi ‘Kasih’ terinspirasi dari keindahan hubungan manusia yang dibina atas asas kasih sayang dan empati. Dengan mengambil intipati dari nilai-nilai murni dalam budaya kita, Rockqueen membawa sebuah interpretasi moden yang tidak hanya menonjolkan keunikan rekaan tetapi juga memperkukuhkan ikatan kasih antara kita.

    Koleksi ini merangkumi Abaya Kimono ‘Seri’, Abaya Hoodie ‘Khaela’, dan Baju Melayu ‘Arjuna’, setiap satu dibuat dengan sentuhan personal dari Ella sendiri yang mencerminkan keistimewaan dan gayanya dalam seharian dan menyambut lebaran. Lebih dari sekadar fesyen, ‘Kasih’ menjadi seruan kepada inti kemanusiaan kita yang bersama. Dalam saat-saat kegembiraan kita, janganlah kita lupa kepada saudara kita di Palestin yang menghadapi tantangan yang menguji keadaan mereka.

    Mesej di Sebalik Kempen

    Mengusung semangat ‘Kasih’ sebagai pengingat yang mendalam di tengah-tengah momen kebahagiaan kita, Rockqueen mengingatkan kita untuk selalu mengenang saudara kita di Palestin yang merindukan kebebasan untuk hidup dalam damai.

    Kempen kali ini istimewanya menampilkan Ella sendiri bersama-sama dengan suami tercinta Captain Azhar dan Kaka Azraf sebagai pendukung utama kempen ini. Menggunakan kabut dan kabus dalam sesi fotografi ‘Kasih’ sebagai metafora yang mendalam, menciptakan suasana awangan yang melambangkan cabaran yang dihadapi oleh saudara-saudara kita di Palestin. Kabut mewakili tirai ketidakpastian, sementara kabus merujuk kepada jalan yang kabur yang mereka lalui.

    Kuda – dengan kehadirannya yang kuat dan megah, menjadi pusat perhatian sebagai lambang kebebasan. Lebih dari peranan simboliknya, ia memberi nuansa pejuang, melambangkan kekuatan dan ketabahan. Pilihan ini selaras dengan tema utama kempen, melampaui dunia fesyen untuk membangkitkan rasa solidariti dan keberanian. Kempen ini bertambah mendalam intipatinya apabila diiring dengan alunan susunan baru bagi lagu Kasih nyanyian Ella sendiri.

    Nilai Kemanusiaan dari Ella

    Ella menekankan pentingnya untuk mengenang saudara-saudara kita di Palestin yang menghadapi cabaran yang sukar untuk mencapai kebebasan dan kedamaian yang mereka layak miliki.

    “Melalui ‘Kasih’, kita diingatkan untuk menghulurkan bantuan dan solidariti kepada saudara-saudara kita di Palestin yang merindukan kebebasan untuk hidup dalam damai,” ujarnya dengan penuh empati. “Kempen ini bukan hanya tentang fesyen atau perayaan semata-mata, tetapi tentang menghidupkan semangat kemanusiaan dan kesatuan di kalangan kita semua. Ella berharap koleksi ini akan menjadi pengingat kepada kita semua tentang tanggungjawab kita sebagai manusia untuk menyokong dan menghormati hak asasi manusia bagi semua individu, tanpa mengira bangsa atau agama.”

    Ella menyeru kepada semua peminat dan pengikutnya untuk menyokong kempen ‘Kasih’ ini dengan mengambil bahagian dalam menyampaikan mesej solidariti dan keadilan kepada dunia. “Mari bersama-sama kita tunjukkan bahawa kasih sayang itu tidak mengenal sempadan, dan kita bersama-sama memperjuangkan kebebasan dan keadilan untuk semua.”

    Ella menegaskan bahawa koleksi ‘Kasih’ Rockqueen bukan sekadar sebuah kempen pemasaran, tetapi juga satu platform untuk menyebarkan kesedaran dan keamanan tentang isu-isu kemanusiaan yang penting di sekitar kita. Dengan keprihatinan yang mendalam dan semangat kesatuan yang kuat, Ella dan Rockqueen mengajak semua untuk bersama-sama menyokong misi untuk mencipta dunia yang lebih adil dan berkasih sayang bagi semua.

    Koleksi ‘Kasih’ 2024

    Koleksi ini mempersembahkan 10 jenis pakaian termasuk Seri (Abaya kimono), Khaela (Abaya Hoodie), Arjuna (Baju Melayu), dan lain-lain, semuanya dalam nuansa hitam dan putih, koleksi ini diberi sentuhan yang penuh makna.

    Rockqueen ‘Kasih’ Eid Collection 2024 tidak hanya menampilkan keanggunan koleksi Raya tetapi juga memperkuatkan mesej mendalam kempen kali ini.

    Untuk informasi lebih lanjut tentang koleksi ‘Kasih’, kunjungi www.rockqueen.com.my

  • Discover More, Make More: Sony Unveils a Brand-New Three-Tier Loyalty Programme for Malaysia

    Sony’s three-tiered “My Sony Rewards” loyalty program is set to engage Sony Store customers even more than before, with rewards like pre-sale invites, redemption system, birthday discounts, exclusive parties and more.

    With the goal of elevating consumer interaction and rewards, Sony Malaysia has unveiled My Sony Rewards, an upgraded loyalty programme. This updated programme, which now has three tiers and more incentives, aims to provide Sony fans more value, more experiences, and more advantages.

    My Sony Rewards will give Sony members points for purchases made at the online and physical Sony Stores (excluding e-commerce marketplaces). Members can redeem these Sony points to offset eligible Sony Store purchases or redeem e-vouchers of their favourite lifestyle brands. When members register their product through My Sony Rewards, they may also be eligible for an extended warranty.  This allows consumers to unlock exclusive benefits, making their journey with Sony even more rewarding.

    “We are grateful for our highly engaged fanbase in Malaysia and how they have been active supporters of our brand. We’ve developed a plan that rewards Sony Store customers so that we can continue to inspire creativity and spark curiosity with the community. We also hope that through this program, we will be able to continuously engage our customers at different stages of their journey with us and provide exceptional products and experiences for them,” said Mr Kazutoyo Araki, Managing Director of Sony (Malaysia) Sdn Bhd

    What’s New in Sony’s Revamped Loyalty Program?

    While the current loyalty program offers benefits like extended warranty, birthday vouchers, and event invites, the enhanced loyalty program is set to help members unlock rewards at every turn.

    These include:

    New Member Voucher: To celebrate the launch of the enhanced loyalty program, new members will enjoy a RM30 discount with a minimum spending of RM300. This promotion is valid till the end of February 2024.

    Earn Points for Every Purchase: With Sony’s loyalty program, earning rewards is easier than ever. Members will receive 1 point for every RM1 spent, making it simple to accumulate points towards exciting rewards.

    Birthday Voucher: Sony knows how to celebrate special occasions! Members will receive a birthday voucher, valid for two months, offering an RM50 discount on a minimum spend of RM200, making birthdays even more special with Sony.

    Gain Points from Completing Your Profile and Opt-In for Marketing Updates: By completing their profiles and opting in for marketing updates, members can supercharge their points accumulation. Sony will reward this engagement with 200 points, ensuring that members are well on their way to enjoying exclusive benefits.

    Complete a Survey and Earn 200 Points: Sony values member feedback and wants to hear their opinions. By participating in surveys, members will earn 200 points, making sure that their voices are heard and appreciated.

    Attend Workshops and Gain Ad-Hoc Vouchers: Sony’s commitment to enriching the fan experience goes beyond transactions. Members who participate in Sony workshops will have the opportunity to gain ad-hoc vouchers, fostering a sense of community and growth.

    How to Earn Points

    Joining the program is easy – Sony users can sign up on the Sony Malaysia website (https://mysony.sony-asia.com/my/home/mysonyrewards). Members start earning points from the very first purchase thereafter – all they need to do is verify their email address, and their My Sony Rewards account is activated, and they can begin earning Sony points.

    Earning points is straightforward:

    • Make Purchases: Every RM1 spent earns 1 point.
    • Complete Your Profile and Opt-In for Marketing Updates: Earn 200 points.
    • Participate in Surveys: Earn 200 points.
    • Attend Workshops: Gain ad-hoc vouchers for enriching experiences.

    About My Sony Membership Tiers

    Sony’s loyalty program introduces three distinctive membership tiers to cater to different levels of engagement:

    • Club Tier: For those who have just embarked on their Sony journey, Club Tier offers a solid foundation. Members at this level will earn 1 point for every RM1 spent. To qualify for Club Tier, members need to accumulate between 1 and 3,100 points. Club Tier members will be eligible to receive welcome and birthday vouchers, along with pre-sale invitations.
    • Elite Tier: Elite Tier members enjoy a boost in rewards with 1.5x points for every RM1 spent, making their loyalty even more rewarding. To reach Elite Tier, members must accumulate between 3,101 and 16,100 points. Elite Tier members will be eligible to receive welcome and birthday vouchers, along with pre-sale invitations.
    • Platinum Tier: Members in the Platinum Tier enjoy the ultimate reward with double the points, earning 2x points for every RM1 spent. It’s an invitation to an extraordinary level of loyalty, promising an unparalleled experience that reflects Sony’s deepest appreciation for their steadfast support. To attain Platinum Tier status, members must accumulate a total of 16,101 points.

    This revamped loyalty program not only elevates the Sony experience but also brings fans closer to their passion for entertainment and technology. Sony cordially invites all fans to embark on this exciting journey.

    For more information about Sony’s Loyalty Program, please visit https://mysony.sony-asia.com/my/home/mysonyrewards.

    Retail Shops

    Sony Stores: https://www.sony.com.my/microsite/sony-experience/sony-store/Online

    Sony Store online: https://store.sony.com.my/

  • Prepare to Conquer: Love, Bonito Unveils Malaysia’s First Flagship Store!

    Experience an elevated shopping experience at Love, Bonito’s Sixth and Largest Malaysian store, featuring new innovative in-store concepts exclusively at The Exchange TRX

    Love, Bonito unveils its first flagship store in The Exchange TRX, Malaysia

    Get ready to up your style ante when Love, Bonito, the leading omni-channel womenswear brand in Southeast Asia, proudly launches its first flagship shop in Malaysia! Located in The Exchange TRX, a posh lifestyle hub, this new addition promises unmatched comfort and luxury in its spacious 6,000 square feet of first-rate retail space. Customers who spend a minimum of RM300 at Love, Bonito TRX will receive a complimentary gift* in celebration of the store’s opening.

    “We are constantly encouraged by the support of the local community and want to double down on our efforts to provide our Malaysian customers a more holistic experience,” said Dione Song, Chief Executive Officer of Love, Bonito. “More than just the ability to display a wider range of assortment, the value of a larger storefront also allows us to hold more community-based events for like-minded women to come together. Customers can look forward to exclusive previews of collection launches, styling workshops and more. So, stay tuned!”

    Fitted with unparalleled features, shoppers can now enjoy a wholesome shopping experience with the introduction of an electronic queueing system, a lounge area and a modular fitting room

    This flagship adds a dash of innovation to convenience with thoughtful features which include the electronic queueing system, the first within the fashion industry in Malaysia. Customers can now continue to browse the store while waiting for their turn for the fitting room without enduring long queues.

    Enriching this experience is the modular fitting room which is able to transform into a bigger space. This allows customers to try on pieces with their mums or girlfriends together while retaining their privacy. Additionally, for those shopping with companions, a dedicated lounge area awaits, providing a haven for relaxation and leisure.

    Be the ‘It Girl’ this Christmas with Love, Bonito

    Revel in the magical festive spirit of year end, and explore chance encounters at Love, Bonito’s first flagship Malaysian store at The Exchange TRX. Featuring glittery sequins, iridescent liquid lamé, fuzzy knits and velvety pleather, this collection is testament to the possibility where glamour and comfort coexist. With twinkling looks dropping this month, be prepared to get heads turning for your upcoming office Christmas parties, cosy family reunions and festive countdown celebrations!

    From Left to Right: Gyla Straight Neck Column Midi Dress (Silver); Valrie Asymmetric Ruched Tube Top (Willow); Isbeth Asymmetric Knit Toga Top (Ivory), Faiza Sequined Flare Pants (Black)

    Just look at her – the Gyla Straight Neck Column Midi Dress is a one-and-done that will be the highlight of the night. Made of stretchy glittery fabric, this dream-like dress comes with adjustable straps and is available in black and silver, perfect for any Christmas party in town. The off-shoulder Valrie Asymmetric Ruched Tube Top is giving Tinkerbell-esque vibes with its ruched detail, high sheen fabric and an asymmetric drape that falls from the waist. Complete the look with a pair of white pants and heels for a night out!

    For a more work-appropriate silhouette, opt for the casual, stretchy Isbeth Asymmetric Knit Toga Top with the highly-anticipated Faiza Sequined Flare Pants featuring high shine sequins, a flare silhouette and high rise fit (we hearsay these fits are great for Rockin’ Around the Christmas Tree).

    From Left to Right: Shanneth Asymmetric Off Shoulder Top (Lime), Olywn Tailored Straight Leg Pants (Black); Solo Halter Midi Dress (Red); Carter Sequined Column Midi Dress (Black)

    For those who prefer bold colours and unexpected cuts, the stunning red Sola Halter Midi Dress or lime Shanneth Asymmetric Off Shoulder Top will send your confidence level off the charts and are perfect for cocktails with girlfriends. The Carter Sequined Column Midi Dress is another go-to if you’re looking for an embellished piece with sequins for a long-lasting shimmer on the dance floor.

    Come experience the magic of Love, Bonito at its flagship store located at Tun Razak Exchange (TRX), Level 1, L1.29 & L1.29A.

    For more information on Love, Bonito, please visit https://www.lovebonito.com/my/.