Sime Motors recently marked a significant milestone with a grand 45th anniversary gala themed “Orchestrating Excellence: Celebrating 45 Years of Sime Motors in Malaysia.” The event gathered Sime Motors’ most valued stakeholders for an evening of music and appreciation at the Malaysian Philharmonic Orchestra.
The gala featured world-class musical performances under the direction of renowned conductor Gerald Salonga, with pianist Liu Muyu and acclaimed Malaysian vocalist Aina Abdul adding depth and flair to the programme. Their performances captivated the audience and created a memorable tribute to Sime Motors’ 45 years of leadership and contribution to Malaysia’s automotive industry.
One of the evening’s highlights was the recognition of Sime Motors’ brand principals and partners, whose support has been vital to the company’s growth and success. Tokens of appreciation were presented by Andrew Basham, Managing Director of Sime Motors, together with Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors, to representatives from BMW Group Malaysia, BYD, DENZA, Ford Malaysia, Hyundai Malaysia, Jaguar Land Rover, Porsche Malaysia and Volvo Cars Malaysia.
Andrew Basham described the anniversary as a celebration of the people and partnerships that have shaped Sime Motors into what it is today. For 45 years, the company has worked hand in hand with principals, customers and employees to deliver excellence throughout the automotive journey. Looking ahead, Sime Motors remains committed to driving innovation, strengthening partnerships and creating outstanding experiences for customers in Malaysia.
The gala welcomed a distinguished audience of loyal customers, corporate clients, business partners, brand principal representatives, team members, media and industry colleagues. The evening celebrated Sime Motors’ legacy while reaffirming its ambition to lead Malaysia’s automotive sector into the future through innovation, strong partnerships and a dedicated focus on customer excellence.