PCEB hosts NIMA Agents at the Setia SPICE Convention Center for networking with Penang partners.

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The Penang Convention & Exhibition Bureau (PCEB) hosted the Network of Indian MICE Agents (NIMA) during their visit to Penang on the 8th of August 2023, culminating in a successful networking brunch at Setia SPICE Convention Centre. This event aimed to strengthen business relations between Penang and India, leveraging India’s significance in Penang’s business tourism and events sector.

The day commenced with an engaging opening ceremony, setting the stage for the activities that followed. Leading the NIMA team were Gajesh Girdhar, National Coordinator of NIMA, and Rakesh Arora, Convention Chairman of NIMA.

NIMA agents enjoyed a networking session and brunch, featuring a delightful spread of Indian cuisine. Penang partners and NIMA agents seized the opportunity to exchange name cards, establishing valuable connections that promised mutual benefit. This gathering facilitated valuable connections and collaborations within the MICE industry, aligning seamlessly with the goals of Penang 2030 to enhance the city’s reputation as a premier business destination.

A comprehensive SPICE tour then showcased the Convention Centre’s versatile facilities, encompassing expansive convention spaces, meeting rooms, and a multipurpose arena. NIMA agents gained valuable insights into Setia SPICE’s capabilities for hosting global events.

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The event ended on a cultural note, as NIMA agents embarked on a trishaw tour around George Town, immersing themselves in Penang’s rich cultural heritage. This delightful experience revealed the city’s captivating stories through its architecture, mesmerizing street art, and vibrant local life.

The collaboration between NIMA and PCEB underlines a shared commitment to elevate
Penang’s appeal to the Indian market. This networking brunch exemplifies the partnership’s dedication to nurturing Penang’s MICE ecosystem and fostering stronger ties between Penang and India.

NIMA and PCEB anticipate further collaboration to continue promoting Penang as a premier business destination.

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