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The “Golden Photography” program by OPPO seeks to provide digital empowerment.
Through its smartphone photography course, which is open only to elderly folks, OPPO upholds its commitment to “Technology for Mankind, Kindness for the World,” making sure that no one is left behind in terms of digital empowerment and technological know-how.

Held in partnership with Universiti Sains Malaysia’s Bengkel Teknologi Senior, OPPO provided a group of 19 senior citizens with the opportunity to upskill and pursue creativity through the smartphone photography masterclass which included modules of shooting true-to-life portraits as well as bokeh photographs using the OPPO Reno10 Pro+ smartphone.

“We firmly believe that everyone has boundless potential and creativity when given the right tools and opportunities and we are hoping to unearth this skillset amongst the senior citizens, who are often left behind in an increasingly digital world. Through the OPPO Reno10 Pro+, the senior citizen generation can develop their interest in photography which will allow them to snap precious moments with their family and friends,” said OPPO’s Marketing Manager, Monica Qin.

The OPPO Reno10 Pro+ takes ultra-clear pictures in any and every situation, all thanks to the help of its industry-leading flagship camera system, enabling the senior citizens to capture natural and intimate portraits with their family and friends without having to compromise on quality.

Capturing the essence of portrait photography, the senior citizens were able to snap precious moments using the OPPO Reno10 Pro+’s 64MP telephoto portrait and Pro Portrait Mode which greatly enhanced the portrait-taking experience.

For Wan Farhah, age 61, the workshop masterclass is one way she is able to explore boundless creativity and pursue a hobby and interest that is near and dear to her.

“The OPPO Golden Photography workshop gave us a good understanding on how to use the telephoto portrait camera on our smartphones. I had so much fun, especially during the walkabout tour that I wished the session was a little longer. I will be on a lookout on for the next workshop and this time, hopefully we would also be able to learn about landscape photography and other aspects of photography since my husband and I like to travel and take pictures of the scenery and the diverse cultures.” said Wan Farhah.

Through its OPPO Golden Photography workshop, OPPO solidifies its role as a technological frontrunner and continuously reinforces its dedication to creating experiences that bridge generations through innovation. The workshop underscores OPPO’s unwavering commitment to ensure that every individual, regardless of age, is inspired to harness the power of technology and innovation to unlock their fullest potential, one portrait photo at a time.

“The thing about senior citizens is that as we grow older, we feel ourselves becoming increasingly irrelevant, so when companies like OPPO conduct programmes like these, it draws us back in and we feel worthy and energized. We believe we are still capable of learning new things, and this is an eureka moment for us. I’m impressed with the level of openness to share and the hands-on sessions OPPO has put together for us. Engaging us senior citizens is a good initiative from OPPO and I hope there is continuity to such programs, as it helps keep us seniors updated in the increasingly digitalised world,” said Raveendran Subramaniam, age 72.

More ways for senior citizen customers to enjoy OPPO-exclusive rewards

In line with its ambition to digitally equip senior citizens, OPPO offered participants of the workshop with a smartphone voucher worth RM66, in conjunction with the 66th National Day and Malaysia Day celebrations. The complimentary voucher enables them with more opportunities to experience OPPO’s range of smartphone products.

In addition, OPPO is making it easier for the senior citizens to enjoy exclusive rewards to enhance their digital lifestyle. From 14 September to 16 September 2023, all customers, including OPPO’s senior citizen customers, can look forward to after sales deals including:
- RM20 Touch & Go Recharge Codes
  Upon completion of mobile maintenance, OPPO users are invited to share their service experience and snap a photo with the national flag and share the image onto social media, tagging OPPO Care’s Facebook page. Customers need only show the proof of participation to OPPO’s customer service centre staff to earn the RM20 Touch & Go Recharge Codes.
- OPPO Care PWP Discounts
  During the campaign period, OPPO Customers can enjoy OPPO Care PWP extra discounts (30% off) to purchase warranty for their new devices and accessories.
- Accessory PWP
  Seniors need not worry about having a smartphone that runs low on battery again as both OPPO users and non-users who send in their phones for repair will be entitled to a discounted PWP price on Fast Charge and Non-Fast Charge Data Cables (RM29), and 65W as well as 80W Fast Chargers (RM99).
- Free mobile phone disinfection and cleaning
  In order to ensure that senior citizens enjoy a pleasant experience using their smartphones, OPPO has introduced a complimentary mobile phone disinfection and cleaning service for its customers. Users can walk into OPPO stores to consult the customer service centre staff and request for assistance in disinfecting and cleaning products during the campaign period.
- Free original phone case
  Seniors can enjoy an additional level of security for their smartphones and show off their personality with a complimentary original phone case which can be obtained at OPPO’s customer service centres.
Senior citizens who want to learn more about how to navigate some questions they may have about their smartphone are encouraged to join the O-Class which is organised by OPPO. This dedicated space offers assistance for third-party software issues, daily maintenance and care, tailored specifically for seniors.

The session will be held on September 19, from 11am-12pm at My OPPO Space, IOI City Mall. The session is open to all senior citizens and limited slots are available. Senior citizens who are interested to join can scan the QR code below and register their interest now!

For more information about OPPO, kindly visit https://www.oppo.com/my/.
September 13, 2023
KERAIAN KEMBARA 12 TAHUN SENIMAN JALANAN, BOB & SENTUHAN BAND MELALUI KONSERT PERDANA 18 NOVEMBER INI

Dengan pengumuman persembahan istimewa, buskers terkenal Bob Sentuhan, yang telah memberi inspirasi kepada peminat seni tempatan dengan kebolehan dan ketabahannya. Mereka mengumumkan pada 18 November, Bob & Sentuhan Band akan membuat persembahan di Konsert Ulang Tahun ke-12 Bob & Sentuhan Band pada 18 November ini.

Konsert berdurasi tiga jam itu yang dijadual berlangsung di Panggung Asia, Gombak, menurutnya diadakan bagi meraikan keberadaan Bob & Sentuhan Band dalam seni muzik tanahair.

Pada sidang media, hari ini, Bob atau nama sebenarnya, Mohd Aizad Rahman turut menyifatkan konsert berkenaan sebagai lambang kejerihan dan pengorbanan, terutama bagi seniman yang berkarya di jalanan yang berjuang tanpa lelah.

“Konsert ini adalah bagi meraikan pemuzik Sentuhan yang bersama saya selama 12 tahun ini, terutama Shahrul Amri selain tanda terima kasih atas sokongan peminat yang memberi ruang kepada buskers, sekali gus membawa karya seniman jalanan pada tahap lebih tinggi.

“Ia adalah sebuah persembahan istimewa yang bakal berlangsung selama tiga jam tanpa henti dengan pemilihan lagu, termasuk karya asal daripada album Sentuhan yang jarang didengar yang banyak berkisar tentang Malaysia, jiwa dan persembahan jalanan seperti Aku Cinta Kamu dan Bukit Bintang.

“Biarpun masih mengekalkan konsep busking, muzik secara keseluruhannya cenderung kepada lagu-lagu hard rock dengan sistem bunyi, sesuai bagi sebuah konsert. Juga menarik, sesi open jamming nanti yang dibuka kepada mereka yang pernah bersama Sentuhan untuk tampil dengan persembahan spontan,” katanya.

Dianjurkan oleh RYZ Event, konsert dengan tiket serendah RM68 itu turut menampilkan bakat Singapura, Ryzal Aziz, selain penyanyi cilik, Cinta Suci Indah Urmila Zaidi yang lebih dikenali sebagai Adik Cinta. Timeless Studio sebagai penaja bersama dan Mewah Event Management, rakan strategik.

Busking di daerah tumpuan pelancong seperti di Bukit Bintang dan berdepan kompleks beli-belah Sogo, Kuala Lumur, ibarat sekolah terbaik Bob dalam mengasah suara dan petikan gitarnya, berkomunikasi dan menyanyi pelbagai bahasa, sekali gus meraih peminat, termasuk antarabangsa.

Justeru, kata anak kelahiran Pulau Pinang ini yang juga digelar Duta Kecil Pelancongan, satu segmen khas juga dirancang bagi memperdengarkan lagu-lagu pelbagai bahasa seperti hits Bollywood dan Arab yang merupakan sebahagian daripada identiti Bob & Sentuhan Band.

“Sebelum busking, saya bermain muzik di kelab-kelab malam dan mengiringi ramai artis,” kata Bob yang mencipta nama walaupun tanpa pendidikan formal dalam muzik, hanya bersandarkan minat mendalam seawal usia 12 tahun. “Pada 2012, demi meneruskan hidup di Kuala Lumpur, saya memberanikan diri terjun ke dalam dunia busking.

“Ia bukan perjalanan mudah, menuntut pengorbanan bukan kecil kerana busking dipandang rendah, tidak hebat. Saya cabar diri, gigih berusaha untuk mematahkan stigma buskers tidak boleh pergi jauh. Penerimaan masyarakat hari ini buat saya terharu dan Konsert Ulang Tahun ke-12 Bob & Sentuhan Band ini jelas cukup bermakna.”

Tiket berharga RM108 (VIP), RM88 (Cat 1) dan RM68 (Cat 2) telah mula dijual di laman web www.ilassotickets.com, atau boleh hubungi hotline 011-13297822.

*MALAYSIA DAY SPECIALS*
All tickets at 16% OFF all tickets category
VIP = RM91.00 (NP : RM108)
CAT 1 = RM74.00 (NP : RM88)
CAT 2 = RM57.00 (NP : RM68)
Valid from 00.00am – 11.59pm on 16.09.2023

*Ticket package*
VIP Package ( 3 Tickets ) – RM292 (np : RM324)
CAT 1 Package ( 3 Tickets ) – RM238 (np RM264)
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September 12, 2023
FOR THE CONVENIENCE OF NATIONAL ZOO VISITORS, SURAU ABU HURAIRAH IS OFFICIALLY OPENING.

The freshly rebuilt Surau Abu Hurairah was officially inaugurated today by Bank Islam Malaysia Berhad (Bank Islam or the Bank) in Malaysia’s National Zoo (Zoo Negara).

This surau construction project was completed with the collaboration of the Ministry of Defense (MINDEF), the Malaysian Armed Forces (ATM), and the Malaysian Zoological Society. The project’s goal was to provide a fully equipped, comfortable, and easily accessible place of worship for the visitors and staff of Zoo Negara. Construction works began on 16 January and completed on 16 March 2023. The newly rebuilt surau opened on 29 June, coinciding with the Hari Raya Aidiladha holiday.

The surau was named after a companion of Prophet Muhammad SAW, Abu Hurairah, known for his kindness towards animals. Abu Hurairah was chosen to inspire the community and zoo visitors to emulate his admirable qualities.

The project’s total cost was RM180,000, of which RM151,377.70 was allocated for rebuilding the premises, while the remaining funds were used to enhance its facilities. The rebuilding of the surau was financed by the Bank’s corporate social responsibility funds and donations to Bank Islam’s crowdfunding initiative, Sadaqa House. The initiative showcases the positive impact of Islamic financial instruments, such as charity, waqf, and zakat, in empowering communities and safeguarding the environment.

Bank Islam Group Chief Executive Officer Mohd Muazzam Mohamed said the Bank is honoured to join forces with MINDEF, ATM, and the Malaysian Zoological Society in improving and furnishing the facility at the Zoo Negara for the convenience of its visitors and staff.

“This is important to Bank Islam as Zoo Negara is a major tourist destination and an important wildlife education centre in Malaysia. With nearly 600,000 visitors last year, providing comfortable facilities for visitors is very important. Alhamdulillah, Surau Abu Hurairah is now fully equipped with user-friendly features, including facilities for the elderly and disabled,” he said.

Deputy Secretary General (Management) of MINDEF, Dr. Mohd Bakhari Ismail, said the construction of Surau Abu Hurairah was carried out by 24 members from 91st Support Regiment Royal Engineers Regiment led by Lt Kol Norhejeri Samsudin, Mejar Haziq Abdul Jalal and Lt Al Ismail Ahmad.

“The #JiwaMurni initiative is a secondary responsibility of the ATM in helping the community, especially in the areas of welfare, well-being and education. We are delighted with this collaboration with Bank Islam and Malaysian Zoological Society as it expresses MINDEF and ATM’s empathy and brings us closer to the community,” he said.

Meanwhile, Malaysian Zoological Society President Dato’ Sr. Zaharin Md Arif expresses his confidence that the newly rebuilt surau will provide comfort and convenience to its visitors.

“The surau will indirectly attract more visitors to Zoo Negara, allowing them to experience and learn more about the uniqueness of the various wildlife here. We appreciate the assistance and efforts of Bank Islam, MINDEF, and ATM in this meaningful project,” he said.

September 12, 2023
Due to its fantastic cartier drone light display, 33.3 wins two gold awards.

At the 14th annual Agency of the Year Awards, popularly known as Markies Awards, 33.3 (or “the Agency”) was named the GOLD winner in 2 exceptional categories, namely Most Effective Use (Events) and Most Effective Use (Experiential). The recognition is due to the Agency’s top-notch implementation of the Cartier drone light show in December 2022.

Formed in 2019 by co-founders, Edwin Raj, Lau Hoe Yin (aka Blink) and Zulamran Hilmi with a conjoined mission to push confines of communication and create impactful forms of storytelling, 33.3 is renowned within the Asian creative industry for producing cutting edge music videos especially for Malaysia’s very own global pop R&B export, Yuna and The President of Malaysian Hip Hop, Joe Flizzow. “This win hits different because it is a solid indicator that we are more than what the industry especially our prospects and stakeholders perceive us to be. In an industry that relies heavily on creativity and innovation, we take pride in delivering exceptional levels of undertaking with every brief, be it music videos or a straight forward activation request to elevate brand experience” explains Edwin Raj, 33.3’s co-founder who started his career as a van driver for local productions and working his way up to a much sought after TV Producer known for his progressive ideas.

The Cartier drone light show was the highlight of the luxury brand’s ‘Into The Wild’ global campaign designed especially for Malaysia. It was the first projects of such scale to be held at the iconic KLCC Twin Towers post-pandemic and 33.3 is the only Malaysian company to have been given the approval to execute a drone light show at the park. For this project, 33.3 partnered with an internationally acclaimed drone solutions company, SKYMAGIC, based in the UK.

Zulamran, a design, culture and art enthusiast who’s also a co-founder of this unique homegrown agency says, “Working closely with such a prestigious luxury brand such as Cartier and the international agency Auditore was a fulfilling experience; with key learnings of process, workflow and protocols to be fulfilled with no room for error”.

“The process and planning alone took 90 days of detailing – from design, animation, synchronisation, application of permit and relevant approvals including strategy concerning public safety were precisely presented and revised accordingly as per client’s requirements. This is also the first time KLCC has allowed for such a feat as the location has been previously gazetted as a no fly zone. Though challenged by the storm, we are grateful for the assistance from the Meteorological Department of Malaysia, who skillfully calculated a window of opportunity to fulfill our mission. Ultimately, with the guidance from the Civil Aviation Authority of Malaysia and the Royal Police Force (PDRM), we managed to execute the production safely, flying 300 drones to the beautiful KL skyline to form iconic shapes and designs that represent Cartier’s Into The Wild campaign. Our gratitude also goes out to Auditoire as the agency that gave us the platform and not forgetting the KLCC Management for their continuous support throughout the project ”, he added.

With sustainability being one of the Agency’s pillars to its creative practice and approach, the drone light show strictly followed current regulations and adhering their commitment to environmental responsibility. Zul also mentioned that the best part was hearing and watching the crowd’s reaction everytime the drones transformed into different shapes – driving home the idea of ‘experiential’ and ‘elevating brand experience’.

Perhaps the one thing that unequivocally unifies the three co-founders is their love for music and with Lau Hoe Yin (or better known as Blink) completing the pack, 33.3 stood out as a force to be reckoned with, not just in Malaysia but within the Asian region. Dubbed the Malaysian superstar DJ which inevitably positioned him as an influencer, Blink prefers to take it all in stride. “33.3 is a product of great teamwork. We may come from different backgrounds, be it our upbringing or professional life, but it is our mutual respect towards each other that is the heart of this agency. In a short span of 4 years, 33.3 has managed to work on defining projects with renowned global brands such as Cartier, Disney, Marvel, PRADA, Tourism Malaysia, Johor Darul Takzim FC, Bulan Bintang, DefJam, Netflix and many more. Speaking for both my partners in arms, Edwin and Zul, I believe that the best has yet to come and until then, we will continue to fill up the skies with drones and of course, producing amazing music videos”, says Blink unassumingly.

Aligned with this win; and the progressive growth and demand in content, digital media and activation industries, 33.3 has seen an incline in revenue of 8 – 12%. For the record, 33.3 is the first Malaysian company to have executed 6 highly technical drone light show productions with 2 Malaysia Book of Records broken for most number of drones used in a light show (up to 350 drones for one particular project). “The Cartier drone light show held the record for a good 5 months before it was replaced with a local company that is all about the moon and the stars also executed by 33.3…”, Edwin gushed and continued, “but maybe that’s a story for another time”.

In 2021, 33.3 was the proud recipient of the Markies’ Local Hero Award. Organised by advertising+marketing, the Agency of the Year Awards is designed to measure, reward and recognise Malaysia’s top-performing marketing and advertising agencies. All entries were evaluated and judged by a panel of experienced marketers and industry experts.

Follow 33.3 on social media for current updates on the Agency’s projects:

Instagram / Facebook / LinkedIn / TikTok / X (previously Twitter)

Or visit 33.3’s website at 33-3.co

September 12, 2023
SUPERSUNDAY’S NEW CO-CREATIVE DIRECTOR RAFFIQ CORBIN MADE HIS DEBUT AT KLFW2023 WITH A RECENTLY TIGHT 27-LOOK COLLECTION CALLED “THE RUNWAY.”

One of Malaysia’s top streetwear labels, SUPERSUNDAY, debuted a dramatic 27-look collection fittingly dubbed The Runway at the Kuala Lumpur Fashion Week 2023 (KLFW23), which took place on August 27, 2023 (Sunday), at the InterContinental Hotel Grand Ballroom in Kuala Lumpur. This year, the brand’s founder and creative director, Zulkifli Salleh, also known as Bob, delegated all creative duties to Raffiq Corbin so that he could develop and produce the collection.

The 28 year-old KLite hailing from Taman Melati, KL have been working with SUPERSUNDAY since March 2020. A true streetwear enthusiast, Raffiq is also an accomplished rapper and dancer who is very much plugged in with fashion’s global changes. The Runway as a collection is a true testament of his love for the culture, the street and its community honing on his background having lived in Kuala Lumpur all his life. “I feel that fashion that does not hit the street rarely has emotion. Clothes are meant to connect and communicate. It feels wild and truly engaging for us everytime we see someone rocking their pieces from any of SUPERSUNDAY collections walking down the street doing their everyday business. It’s the pinnacle of when ideas meet intended audience, especially when it is done right”, says Raffiq .

The Runway took Three (3) months to be completed. True to form, the collection showcased its collaboration with Two (2) well-known brands namely e-sports platform MP/ Mobile Legends and homegrown menswear label, Meg KL. Though Raffiq was put in the driver’s seat, Bob played mentor and guided Raffiq through the process to ensure that the collection was completed in time for KLFW.

According to Bob, “I am very pleased to welcome and congratulate Raffiq as the Co-Creative Director of SUPERSUNDAY’s collections. As a long-time fan of the brand, he encapsulates the spirit of SUPERSUNDAY to its core, and as an employee, he is the perfect spokesperson. Though young, he has the (street) smarts with first-hand access to the streetwear culture and community which made him the best option for the new role. As witnessed by many today, I trust that I have made the right choice”.

This partnership, encompassing all creative facets of the SUPERSUNDAY label, opens a new dialogue between both parties of different generations. “Locally and regionally, SUPERSUNDAY has gained a reputable level of brand equity and it is my task to take this to the future, Creatively, I am experimenting with new design elements challenging the norms of streetwear. There are looks that are more fitted to the body and could take you from a casual day to a more formal evening functions providing our customers with new colour options and product innovation – like the introduction of armory commonly used in martial arts and self defence sports as accessory”

“In terms of business strategy, I would like to announce that this collection is available to be purchased immediately after the show – literally taking The Runway to the streets. Adding to this, we are currently amping up our brand reach through various digital platforms so noone could say that they have never heard of SUPERSUNDAY because we are here to stay and represent”, quips Raffiq.

Follow SUPERSUNDAY via these social media platforms to receive updated and current news on the brand:

Facebook – SUPER SUNDAY STORE

Instagram – @supersundaystore.os

Twitter – SUPER SUNDAY STORE

Tik Tok – @supersundaystore.os

YouTube – supersunday

September 12, 2023