One of Malaysia’s top streetwear labels, SUPERSUNDAY, debuted a dramatic 27-look collection fittingly dubbed The Runway at the Kuala Lumpur Fashion Week 2023 (KLFW23), which took place on August 27, 2023 (Sunday), at the InterContinental Hotel Grand Ballroom in Kuala Lumpur. This year, the brand’s founder and creative director, Zulkifli Salleh, also known as Bob, delegated all creative duties to Raffiq Corbin so that he could develop and produce the collection.
The 28 year-old KLite hailing from Taman Melati, KL have been working with SUPERSUNDAY since March 2020. A true streetwear enthusiast, Raffiq is also an accomplished rapper and dancer who is very much plugged in with fashion’s global changes. The Runway as a collection is a true testament of his love for the culture, the street and its community honing on his background having lived in Kuala Lumpur all his life. “I feel that fashion that does not hit the street rarely has emotion. Clothes are meant to connect and communicate. It feels wild and truly engaging for us everytime we see someone rocking their pieces from any of SUPERSUNDAY collections walking down the street doing their everyday business. It’s the pinnacle of when ideas meet intended audience, especially when it is done right”, says Raffiq .
The Runway took Three (3) months to be completed. True to form, the collection showcased its collaboration with Two (2) well-known brands namely e-sports platform MP/ Mobile Legends and homegrown menswear label, Meg KL. Though Raffiq was put in the driver’s seat, Bob played mentor and guided Raffiq through the process to ensure that the collection was completed in time for KLFW.
According to Bob, “I am very pleased to welcome and congratulate Raffiq as the Co-Creative Director of SUPERSUNDAY’s collections. As a long-time fan of the brand, he encapsulates the spirit of SUPERSUNDAY to its core, and as an employee, he is the perfect spokesperson. Though young, he has the (street) smarts with first-hand access to the streetwear culture and community which made him the best option for the new role. As witnessed by many today, I trust that I have made the right choice”.
This partnership, encompassing all creative facets of the SUPERSUNDAY label, opens a new dialogue between both parties of different generations. “Locally and regionally, SUPERSUNDAY has gained a reputable level of brand equity and it is my task to take this to the future, Creatively, I am experimenting with new design elements challenging the norms of streetwear. There are looks that are more fitted to the body and could take you from a casual day to a more formal evening functions providing our customers with new colour options and product innovation – like the introduction of armory commonly used in martial arts and self defence sports as accessory”
“In terms of business strategy, I would like to announce that this collection is available to be purchased immediately after the show – literally taking The Runway to the streets. Adding to this, we are currently amping up our brand reach through various digital platforms so noone could say that they have never heard of SUPERSUNDAY because we are here to stay and represent”, quips Raffiq.
Follow SUPERSUNDAY via these social media platforms to receive updated and current news on the brand:
Facebook – SUPER SUNDAY STORE
Instagram – @supersundaystore.os
Twitter – SUPER SUNDAY STORE
Tik Tok – @supersundaystore.os
YouTube – supersunday