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  • PEPSI AND ZUS COFFEE HAVE JOINED FORCES TO CREATE TWO NEW BOLD BEVERAGE SENSATIONS THAT WILL EVELATE YOUR COFFEE EXPERIENCE.

    In September, ZUS Coffee stores around the nation will begin offering an exciting cooperation between Pepsi and ZUS Coffee, so get ready for a caffeinated adventure. The Pepsi Sour and Pepsi Cloud drink variants, which promise a delightful and varied taste and enrich your regular coffee experience, are now available to coffee enthusiasts thanks to a partnership between Pepsi and ONE.

    In a never-before-seen collaboration, the creative minds of Pepsi and ZUS Coffee have worked together to brew something special where opposite flavors unite: the Pepsi Sour, a clever twist on the classic combination of Pepsi and coffee that is refreshing and invigorating with hints of zestiness, making it the perfect pick-me-up drink for any time of the day. The collaboration will also feature Pepsi Cloud, a delicious creation and a nostalgic nod to classic vanilla float sodas, with a modern twist that combines the bold flavors of Pepsi and Velvet Creme, a ZUS Coffee special touch that will tantalize taste buds and leave visitors craving more. These drinks are not just about combining two distinct flavors, but fusing two worlds into one extraordinary taste that will transform your regular coffee experience.                    

    These two exclusive drink variants will launch in stores on September 25, 2023. Prior to the exclusive launch in stores, the two drinks were also available for pre-launch purchase on September 22, 2023, from 290 stores nationwide via Grab. Grabfood users will be able to get early access by clicking on the special section via the For You section on the app.

    Adding to the excitement coffee enthusiasts will experience in conjunction with the drink launch, Pepsi and ZUS Coffee will also introduce a unique interactive element that will entice customers. At selected ZUS Coffee stores, a boldly designed vending machine will be available for customers to stand a chance to unlock a Limited Edition ZUS x Pepsi Merchandise, a fusion of the creative forces behind Pepsi and ZUS Coffee. The selected ZUS coffee stores with vending machines are located in Mid Valley, IOI Rio City, University Kebangsaan Malaysia (UKM), Cheras Leisure Mall, Kota Damansara, Sri Gombak, IOI Conezion, and Section 13, Shah Alam.

    To stand a chance of collecting the Limited Edition ZUS x Pepsi merchandise, customers can do so through two easy methods. They can simply collect the merchandise as a gift via purchase on the ZUS Coffee App or the vending machine in selected stores!

    If customers want to get it as a gift via the ZUS Coffee App, all they would need to do is purchase a minimum of RM30 in a single order and select the pickup option. They only need to make sure that one of the drink orders is the Pepsi ZUS Coffee variant.

    For those who want to experience the vending machine in selected stores for a chance to get the Limited Edition ZUS x Pepsi merchandise, all you have to do is purchase two drinks and choose from the variants to obtain a unique code. Scan the code to participate in a challenge to receive the Limited Edition ZUS x Pepsi merchandise once you successfully complete it!

    Etika’s Vice President of Marketing, Amy Gan, said, “Pepsi is thrilled to be partnering with ZUS for an extraordinary collaboration to bring our customers a one-of-a-kind brew through Pepsi Sour and Pepsi Cloud that will intrigue your taste buds. This partnership with ZUS Coffee is a bold, unique initiative that allows us to create a flavor innovation like never before. Through the creativity of research, we have merged two very different types of beverages, which we hope will bring excitement to Malaysians nationwide.”

    ZUS Coffee’s Vice President of Growth & Marketing, Stephy Foong, said, “It’s ZUS Coffee’s honor to work with a multinational brand like Pepsi to bring exciting flavors to the Malaysian community and create a wave, not only on everyone’s taste buds, but in beverage innovation, as innovation and community are two things that we hold very close to heart at ZUS Coffee, and we’re glad to have Pepsi as a partner on this journey.”

    The Pepsi and ZUS Coffee collaboration will run from September 22 to October 22, 2023, giving coffee enthusiasts ample time to head to any of ZUS Coffee’s outlets to savor the refreshing flavors of Pepsi Sour and Pepsi Cloud!

    Take advantage of this exclusive collaboration designed to ignite your taste buds as you discover the bold flavors of Pepsi and coffee combined. Visit us at selected ZUS Coffee outlets nationwide.

  • FOLDABLES ARE MAKING A COMEBACK: OPPO LEADS THE FOLDABLE SMARTPHONE SEGMENT IN CHINA WITH A 14.8% SHARE.

    Foldable phones are making a huge comeback, with the form factor exhibiting strong growth and a projected compound annual growth rate of 114% from 2019 to 2025. China, the worldwide leader in the creation of foldable smartphones, paved the way for the smartphone form factor and contributed a 26% share of the global market last year.

    Within the Asian market, OPPO leads the foldable trend with the OPPO Find N2 Flip, which has topped China’s foldable smartphone segment, grabbing approximately 15% of the share during the period of January–May 2023. This demonstrates a clear consumer interest in foldables, and users are on the market for a unique user experience coupled with innovation.

    In understanding this, OPPO has set a gold standard in user experience for the foldable segment by introducing innovations that have provided a unique consumer experience. The brand, synonymous with innovation, has enhanced the Find N series’ split mode and interactive gestures while improving the device’s free hovering capabilities as well as optimizing parallel window functions, which simplify a user’s digital experience.

    Improvements in the Find N series have been able to convert consumers from mere “trial users” of foldable products to avid users who rely on them extensively in their daily lives.

     

    Bringing the Find N series to life

    The OPPO Find N is a result of 4 years of intense R&D and 6 generations of prototypes, with research going as far back as April 2018, effectively making it 5 years since the prototype conceptualization of OPPO’s first foldable.

    In bringing its first foldable to fruition, OPPO sought to answer the two pain points of existing foldable phones: a visible display crease and a perception of poor durability. Both of these factors resulted in the choice of the hinge for the Find N.

    Developed using the industry-leading waterdrop hinge, which was chosen primarily for its durability, the Find N’s flexion hinge is crafted from aircraft-grade high-strength steel and polymer. Therefore, the flexion hinge makes the Find N incredibly strong and slim and promotes seamless folding.

     

    Form meets function in the Find N series.

    The foldable is designed to complement a user’s lifestyle, and that includes anticipating heavy usage and, in the case of the foldable, opening and closing multiple times throughout the course of a productive day of usage.

    With the Find N2 Flip, users can have confidence that their amazing folding phone will continue to perform well throughout its lifetime. As certified by TÜV Rheinland through testing conducted under laboratory conditions, the smartphone stays tough even after 400,000 folding tests.

    In fact, seeing is believing, as OPPO allowed consumers to visualize the device’s durability at the OPPO Find N2 Flip Experience Store this year with the “200,000 folds challenge”.

    The OPPO Find N2 Flip went through a rigorous folding and unfolding process of up to 200,000 times, further showcasing how the Find N series is made with heavy usage in mind.

    At launch, the Find N2 Flip’s cover screen was the largest of any flip phone, measuring in at 3.26 inches in a vertical orientation, ideal for most use-cases. This innovative form factor has also brought new functionality to the flip device, with FlexForm Mode giving users the freedom to use the main camera set up for selfies, group shots, and even vlogging.

    Aside from the ability to transform the way we take pictures and videos, the OPPO Find N2 Flip also introduced the fastest charging of any flip phone, the 44W SUPERVOOC, taking the 4,300mAh battery from nearly empty to 50 percent in just 23 minutes.

     

    Introducing OPPO’s next-generation foldable experience

    In October 2023, OPPO is set to unveil the latest in its foldable experience for smartphone users everywhere. Set as the gold standard for foldables, the latest in the lineup for OPPO’s foldables will introduce users to upgrades across the board, from elevated styling and an improved cover screen experience to game-changing cameras.

    Be among the first to witness the unveiling of OPPO’s next-gen foldables by registering your interest here. Stay tuned to find out more about OPPO’s next-generation foldable at the upcoming global launch.

    For more information about OPPO, kindly visit https://www.oppo.com/my/.

  • OHBULAN! ORGANIZE A MENTAL HEALTH AWARENESS CAMPAIGN, ‘BESTIES, PAPE ROGER’.

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    OHBULAN!, in cooperation with Mental Illness Awareness and Support (MIASA) and TikTok Malaysia as the official online platform partner, announces the launch of the Mental Health Awareness Campaign, ‘Besties, Pape Roger’, in an effort to increase awareness among Malaysians about mental health issues. This one-month promotion coincides with the annual observance of ‘World Mental Health Day’ on October 10th.

    Mental illness has become an increasingly pressing issue in Malaysia, especially after the COVID-19 pandemic. According to data, individuals seeking support through the Mental Health and Psychosocial Support (MHPSS), an initiative under the National Mental Health Excellence Center, Ministry of Health Malaysia (MOH), recorded a five-fold increase in 2022 compared to 2020 (Source: Berita Harian, October 10, 2022).

    Furthermore, the National Health and Morbidity Survey (NHMS) 2015 revealed that one in three Malaysians aged 16 and above faces challenges in mental health. In 2019, the Ministry of Health Malaysia (MOH) reported that 2.3% of adults and 9.5% of children aged 10 to 15 years experienced mental health problems, with MOH predicting that these percentages are expected to continue rising.

    ‘Besties, Pape Roger’ Campaign Provides Information on Mental Illness

    Through a strong partnership with MIASA, the ‘Besties, Pape Roger’ campaign endeavors to offer precise insights into the fundamentals of mental illness, encompassing its various types, associated risk factors, and efficient management strategies. Furthermore, the campaign strives to challenge stigma and debunk stereotypes, fostering a more empathetic atmosphere while championing holistic well-being.

    Anita Abu Bakar, President and Founder of MIASA, said, “All mental illnesses have the potential for recovery, but they require a comprehensive approach and consistent treatment over time because symptoms often recur. Therefore, each individual requires varying durations to recover.”

    She added that it’s not easy for an individual to accept a diagnosis of mental health problems because it comes with many misconceptions and negative labels. In fact, some individuals are in denial and lose self-confidence.

    Hooi Yin Yin, Head of Operations and Marketing, TikTok Malaysia, said, “Change begins with a dialogue. The ‘Besties, Pape Roger’ campaign is rooted in the belief that frank, empathetic conversations between individuals can break unnecessary stigmas around mental health and well-being. When we encourage honest conversations, we empower individuals to share their experiences, learn from one another, and seek help, paving the way for healthier, safer, and more resilient communities.”

    Noraniza Azmi, Head of Malay Network, REV Media Group, said, “The issue of mental health is like a taboo topic among Malaysians, and on average, many are still hesitant or unsure about how to seek appropriate help. Therefore, it is hoped that this initiative can assist individuals experiencing mental illnesses in finding a path to resolution.

    Additionally, the ‘Besties, Pape Roger’ campaign also aims to encourage the community to understand individuals facing mental health challenges through audience-friendly and easily accessible content.”

    Celebrity Personal Sharing

    Leveraging the strength of OHBULAN! as Malaysia’s number one social entertainment platform, the editorial team interviewed several prominent local celebrities to share their experiences dealing with mental health issues.

    Azyan Shorlokman, Campaign Manager for ‘Besties, Pape Roger’ and also a content writer at OHBULAN!, said, “The editorial team is delighted that many celebrities and well-known influencers have come forward to share their personal experiences. Among them are Nadia Brian, Zynakal, Sharifah Sakinah, Shuhada Shukri, and Ayu Hot FM.”

    She emphasized that it’s important for the public to know that mental illness can happen to anyone. Therefore, patients should not be ashamed to seek appropriate help.

    Special Campaign Website: ‘Besties, Pape Roger’

    In addition to article content, videos, and special social media content for the campaign, OHBULAN! provides an exclusive website with an application that allows individuals to express their feelings anonymously. Through this platform, the audience can share their stories without any concerns, as no personal information is required.

    For more information, please visit www.ohbulan.com/BestiesPapeRoger.

  • Karya Emas: Hafiz Hamidun Kembali Mencuri Perhatian Peminat dengan ‘Kembali Padamu

    Karya Emas: Hafiz Hamidun Kembali Mencuri Perhatian Peminat dengan ‘Kembali Padamu

    Arteffects Sdn. Bhd. dengan bangga mempersembahkan karya terbaru Hafiz Hamidun, yang bertajuk “Kembali Pada-Mu.” Melalui lirik yang menyentuh hati dan melodi yang meresap jiwa, gubahan ini dijangka memikat hati pendengar dari segala peringkat masyarakat. Karya ini dicipta oleh komposer terkenal Hafiz Hamidun dan liriknya ditulis bersama oleh Hafiz dan Fedtri Yahya. Lagu “Kembali Pada-Mu” seperti doa yang khusyuk, mempertemukan penonton dengan hubungan rohaniah yang mendalam.

    “Kembali Pada-Mu” membawa ungkapan pengabdian dan penebusan yang mendalam, menyerlahkan kelunakan vokal Hafiz Hamidun di dalam menjalin bait-bait lirik, membawa permohonan yang mendalam kepada Tuhan. Liriknya dengan pedih menggambarkan kerinduan untuk membimbing seseorang yang telah sesat kembali ke jalan yang benar, memohon rasa harapan, pengampunan, dan hubungan semula rohani. Lagu yang direka dengan indah ini merupakan peringatan tentang kuasa doa dan kepercayaan yang tidak berbelah bahagi.

    Sebagai penggubah lagu ini, Noel Ahad, telah menyelitkan “Kembali Pada-Mu” dengan lapisan susunan muzik yang berjiwa dan sempurna. Melodi yang penuh

    perasaan sebati dengan julat vokal Hafiz Hamidun, mencipta simfoni ke dalam jiwa pendengar. Irama lagu yang menarik, harmoni yang menenangkan dan instrumentasi yang dinamik meningkatkan impak emosi, meninggalkan kesan kepada sesiapa yang mendengar.

    Dengan “Kembali Pada-Mu,” Hafiz Hamidun mempamerkan bakatnya yang luar biasa dan terus mengukuhkan kedudukannya sebagai artis yang unggul dalam industri muzik Malaysia. Penyampaian sepenuh hati dan kawalan vokalnya yang sempurna menghidupkan setiap perkataan, menyelubungi penonton dalam introspeksi yang mendalam dan hubungan rohani.

    Bersedia untuk digerakkan, dibesarkan, dan diilhamkan oleh “Kembali Pada-Mu.” Gubahan unik oleh Hafiz Hamidun ini, dengan lirik yang ditulis bersama oleh Hafiz dan Fedtri Yahya, adalah bukti kuasa muzik untuk menyentuh hati dan mengubah kehidupan. Nantikan keluaran yang sangat dinantikan, kerana Arteffects menjemput anda untuk menyelami doa yang menggugah jiwa ini, menjalin hubungan yang mendalam dengan ilahi melalui bahasa muzik universal. “Kembali Pada-Mu” adalah lagu yang penuh harapan, mengingatkan kita bahawa tiada siapa yang melampaui penebusan apabila dipandu oleh iman dan cinta.

    “Kembali Pada-Mu” akan tersedia di semua platform penstriman digital, termasuk video muzik lirik yang diilhamkan oleh gaya sinematografi viral Wes Anderson. Peminat dan pendengar muzik boleh menstrim dan memuat turun lagu mulai 23 Jun 2023.

     

  • PENANG WILL HOST THE 2ND PENANG INTERNATIONAL HAIR & BEAUTY FESTIVAL IN 2023.

    Penang is overjoyed to announce that it has been chosen as the host city for the highly anticipated 2nd Penang International Hair & Beauty Festival 2023. This historic event will take place from October 10th to 11th at the PICCA Convention Centre at Butterworth Arena in Penang, Malaysia.

    Organized by the Penang Hairdressing and Hair Waving Association (PHA), the Penang International Hair and Beauty Festival is a global gathering that draws professionals, companies, and associations from the dynamic hair dressing and beauty industry. The festival serves as a platform to showcase the latest advancements in hair and beauty technologies, products, and equipment,  offering attendees a unique opportunity to gain valuable insights into industry trends and innovations.

    This year’s festival promises to be even more exceptional, featuring international hair shows, hair and make-up competitions, and in valuable business networking prospects. However, one of the standout features of the event is its unwavering commitment to knowledge sharing. Esteemed industry experts will play a central role in delivering informative seminars and captivating presentations. These educational sessions are designed to equip attendees with the tools they need to stay ahead in an industry that is constantly evolving.

    The 2nd Penang International Hair and Beauty Festival 2023 is expected to have a substantial economic impact on the region,  with an estimated economic impact (EEI) of RM7.3 million. We international and national backgrounds, further underlining the significance of this event in the beauty and hairdressing sector.

    Penang stands at the forefront of event hosting and business travel, offering a diverse array of venues, accommodations, and growth opportunities. The region’s strategic location, combined with its dedication to providing top-notch amenities, makes it the perfect destination for businesses and travelers alike. As the host city for the 2nd Penang International Hair & Beauty Festival 2023, Penang is poised to shine on the global stage of business events.

     

    For more information, kindly contact:

    Arvind S. Santhaselvan,

    Executive, Marketing & Communications

    Email: arvind@pceb.my

    Tel: +6042616161

    Web:www.pceb.my

    Facebook: @PCEB.my

    Twitter: @PCEB_MY

    Instagram: @penang.unfiltered