With the cost of living on the rise, making insurance more accessible has become a shared priority. In collaboration with the Ministry of Domestic Trade and Cost of Living (KPDN), Liberty General Insurance Berhad (Liberty) has unveiled its RAHMAH Insurance Plan. The protection package builds on Liberty’s continuous collaboration with the government to make meaningful, affordable protection accessible to all Malaysians.
The RAHMAH Insurance Plan obtained approval under the purview of Yang Berhormat Datuk Armizan Bin Mohd Ali, Minister of Domestic Trade and Cost of Living.
The RAHMAH Insurance Package by Liberty General Insurance offers a simple yet powerful solution for both the vehicle and individual. It includes auto365 Comprehensive Lite, which provides basic motor insurance coverage, and Right Cover Personal Accident, offering 24/7 worldwide protection against accidental death and permanent disablement.
The campaign plays a key role in supporting the Government’s broader RAHMAH initiative, a national programme focused on making essential goods and services more affordable for all, particularly those in the lower-income segment. By bridging the gap between affordability, relevance, and accessibility, Liberty aims to appeal to Malaysians who may be uninsured or underinsured, such as gig workers, small business owners, and individuals in the B40 group.
The RAHMAH Insurance Plan is part of Liberty’s long-term commitment to making insurance accessible as it seeks to raise awareness, educate the public, and encourage the adoption of simplified protection plans.
“We understand that for many Malaysians, even a minor accident or an unforeseen expense can be a major setback, with significant impact on their livelihood,” remarked Puneet Pasricha (Pasha), Chief Executive Officer of Liberty General Insurance Berhad. “Through the RAHMAH Insurance Plan, we offer basic, yet vital, protection for both their vehicles and themselves at an affordable rate. We hope the initiative can uplift individuals and families with the dignity and peace of mind that insurance should bring.”
The RAHMAH Insurance Plan offers essential coverage for both vehicles and personal accident protection at an affordable rate. Auto365 Comprehensive Lite provides basic and essential protection for cars, including coverage for loss or damage due to accidents, fire, and theft, liability to third parties including bodily injury, death, or property damage, and accident towing assistance of up to RM200. For further protection, the plan can be customised with add-ons, including Personal Accident, All Drivers, and Breakdown Towing Assistance.
Right Cover Personal Accident is specially designed for everyone at an affordable premium, providing 24-hour worldwide personal accident protection. Premiums start as low as RM13 annually, offering benefits such as accidental death, permanent disablement, and bereavement allowance. This cover is subject to the terms and conditions of the policy.
The Liberty General Insurance RAHMAH Insurance Plan is available to all Malaysians through Liberty’s online platform, authorised agents, POS Malaysia outlets, and branch offices nationwide. For more information, visit www.libertyinsurance.com.my.