Tag: #SoutheastAsia

  • ICAEW: Malaysia’s economic growth is expected to moderate due to global challenges, but monetary easing will help sustain domestic demand.

    ICAEW: Malaysia’s economic growth is expected to moderate due to global challenges, but monetary easing will help sustain domestic demand.

    Malaysia’s Economic Growth to Slow in 2025 Amid Global Uncertainties, ICAEW Reports. Malaysia’s economy is expected to grow at a slower pace in 2025 as external challenges weigh on the country’s trade-dependent sectors, according to the latest ICAEW Southeast Asia Economic Insight: Q2 2025 report. The nation’s GDP growth is projected to moderate to 4.3% in 2025, down from 5.1% in 2024. The slowdown reflects the impact of escalating global trade tensions, softer demand from major export destinations like the United States and China, and overall subdued external sentiment.

    Despite a temporary export boost early in the year—particularly in April 2025, when goods exports surged by 26% year-on-year due to front-loaded shipments ahead of U.S. tariff hikes—the uplift is expected to be short-lived. Export growth had already slowed sharply in Q1 2025 to just 1.6% year-on-year, well below the 7.1% average of the preceding three quarters. Malaysia’s heavy reliance on external markets, especially the U.S., which accounts for more than 4% of GDP and around 11% of gross exports, continues to expose the economy to volatility. The imposition of a 10% U.S. tariff on Malaysian imports, while less severe than the initially proposed 24%, still poses a considerable downside risk.

    China’s weakening demand adds further pressure, as it remains Malaysia’s largest export destination. However, one of the country’s saving graces has been its resilient electrical and electronics (E&E) sector. Global demand for semiconductors and related components—key segments in which Malaysia plays a vital role—has helped E&E exports grow by approximately 20% year-to-date. This sector remains critical to sustaining export performance amid global headwinds.

    GDP, private consumption and goods and services exports trends

    Tourism also continues to support economic activity. Visitors from ASEAN nations, who made up 67% of all tourist arrivals in 2024, are helping to stabilize the sector. In Q1 2025, tourism-related service exports grew by 17% year-on-year. Nonetheless, the outlook for further growth may be tempered by income and employment uncertainties in key source countries.

    With limited room for fiscal expansion due to elevated public debt, monetary policy is expected to take the lead in supporting domestic demand. Inflation remains modest at around 1.5%, creating the conditions for Bank Negara Malaysia (BNM) to potentially cut interest rates by 50 basis points later this year. The central bank has already indicated an accommodative stance aimed at mitigating the effects of sluggish domestic investment and consumer spending.

    Speaking at the ASEAN Investment Conference 2025 in Kuala Lumpur, Dato’ Mohammad Faiz Azmi, Executive Chairman of the Securities Commission Malaysia and an ICAEW Council Member, emphasized the importance of ASEAN collaboration. He noted that the region’s collective strength lies in its unity and shared goals, urging deeper regional investment and cooperation to cushion against global volatility.

    ICAEW also pointed to a clear trend of deceleration in Malaysia’s key economic indicators between March 2022 and March 2025, including GDP growth, private consumption, and exports. Nevertheless, the report concludes that Malaysia’s economy remains on a stable course, underpinned by robust sectors and responsive policymaking.

  • EternityX Accelerates Global Expansion with Key Executive Appointments in Malaysia, Thailand, Guangzhou, and Shanghai

    EternityX Accelerates Global Expansion with Key Executive Appointments in Malaysia, Thailand, Guangzhou, and Shanghai

    EternityX Expands Regional Leadership to Accelerate Global Growth Across Southeast Asia and China. EternityX Marketing Technology is strengthening its global footprint with a series of strategic executive appointments across Malaysia, Thailand, Guangzhou, and Shanghai. This expansion marks a significant step in the company’s broader growth strategy, aimed at reinforcing regional market expertise and enhancing cross-border marketing capabilities. As the demand for China-ready solutions continues to rise, EternityX is positioning itself to deliver greater commercial value through localised leadership and data-driven execution.

    CEO Charlene Ree emphasized that this move goes beyond geographic expansion—it reflects a deliberate scale-up of leadership to support the company’s next phase of growth. “We’re investing in market-makers who bring deep local knowledge and regional vision,” Ree stated. “Our strengthened leadership footprint gives us the on-the-ground firepower to activate campaigns with speed, align with enterprise goals, and deliver results across borders. This is how EternityX scales—by transforming complexity into competitive advantage.”

    At the core of EternityX’s mission is enabling global brands to navigate and win in the complex Chinese media and consumer landscape. By operating at the intersection of East-West marketing transformation, the company delivers AI-powered precision marketing that connects brands with Chinese audiences both within China and abroad. The latest leadership appointments underscore EternityX’s commitment to scaling its operations through market-led execution and strategic agility.

    In Malaysia, Meera Thuraivel joins as Managing Director, bringing over two decades of experience in building high-performing teams and trusted client partnerships across industries like luxury beauty, fashion, and entertainment. Her leadership is complemented by Thresa Thian, appointed Executive Director, who adds deep digital media expertise and a proven track record in scaling regional initiatives. Supporting them is Valerie Tan, Senior Client Growth Manager, who brings valuable insights from her tenure at Meta and X (formerly Twitter), focusing on enhancing planner servicing and brand engagement with Chinese platforms.

    In Thailand, Chalida Raksanaves steps in as Business Development Director, leveraging over 10 years of strategic advertising experience and a sharp understanding of cross-cultural media engagement. She is joined by Nitiwat Jiraphatthasiri, Senior Business Development Manager, who brings full-funnel marketing expertise and a strong grasp of behavioral targeting to help brands achieve measurable business impact.

    On the innovation front, Simon Zhong leads as Head of Insights & Product Innovation in Guangzhou. A pioneer in marketing science, Simon brings extensive experience from working with top-tier brands and platforms such as BMW, Burberry, and Tencent. He is tasked with advancing PilotX, EternityX’s proprietary AI platform, into a category-defining solution that offers actionable insights and strategic clarity for brands operating in China.

    In Shanghai, Celin Chen serves as Deputy General Manager, contributing over 12 years of experience across leading brands and agencies. Her focus lies in driving go-to-market excellence and delivering commercial outcomes in one of Asia’s most competitive digital arenas.

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    Deric Wong, Chief Business Officer, Global, highlighted the importance of this leadership expansion: “With Meera and Simon joining the team, and with Thresa, Valerie, Chalida, Nitiwat, and Celin strengthening our presence across key markets, EternityX now has the strategic depth and operational excellence to lead our clients through the evolving China opportunity. We’re not just opening doors—we’re leading our clients through them with precision, purpose, and performance.”

    As Southeast Asia and China continue to converge as high-growth zones for Chinese consumer engagement, EternityX’s reinforced regional leadership signals a bold, forward-thinking approach to market expansion—one that blends innovation, local insight, and global ambition.