Sony’s three-tiered “My Sony Rewards” loyalty program is set to engage Sony Store customers even more than before, with rewards like pre-sale invites, redemption system, birthday discounts, exclusive parties and more. With the goal of elevating consumer interaction and rewards, Sony Malaysia has unveiled My Sony Rewards, an upgraded loyalty programme. This updated programme, which … Read more
New In-Camera Signature Solution Attaches Digital Certificate to Photos at the Point of Capture to Certify Legitimacy Sony Electronics today announced the conclusion of a second round of testing for Sony’s in-camera authenticity technology with Associated Press. This in-camera digital signature enables for the construction of a birth certificate for photos, authenticating the content’s origin. … Read more
Sony is happy to announce the launching of the world’s lightest 300 mm telephoto prime lens G MasterTM FE 300mm F2.8 GM OSS, as well as a 35 mm full-frame αTM (AlphaTM) E-mount lens (product name SEL300F28GM) with a maximum aperture of F2.8. This lens offers the supreme detailing which is the hallmark of … Read more
Sony today unveiled the ground-breaking new Alpha 9 III camera, which has the world’s first1 full-frame global shutter picture sensor. The impressive new global shutter full-frame image sensor enables the camera to shoot at burst speeds at up to 120 fps with no distortion or camera blackout. By combining this innovative sensor with Sony’s most … Read more
The XAV-AX8500 is the latest addition to Sony’s series of automobile AV receivers. The XAV-AX8500 provides a customized experience to meet the user’s personal visual and audio experience, while maintaining industry-leading quality. This new model offers a big HD screen with a unique tilt and swivel mechanism, as well as several customizable capabilities for improved … Read more