Taiwan’s Top Character Brands Debut in Malaysia at Taiwan IP EXPO 2025. Ten of Taiwan’s most iconic and beloved character brands will be making their first collective appearance in Malaysia at the Taiwan IP EXPO 2025, a five-day celebration of creativity, storytelling, and cross-cultural exchange. Organized by the Taiwan Creative Content Agency (TAICCA) with support from Taiwan’s Ministry of Culture, and in collaboration with the Malaysia Creative Intellectual Property Association (MYCIP) and M\&M Creations Holdings Sdn. Bhd., the event will take place from 29 May to 2 June 2025 at Sunway Pyramid Shopping Mall.
Among the featured original Taiwanese IPs are fan favorites like Bugcat Capoo, JIMMY LIAO – The Moon Forgets, Mr. Shark, Barkley The Cat, Kuroro Space Exploration Team, doudle studio, Kittenisland, LUSASA, Ugly Rabbit, and VeryMissRabbit. These creative properties reflect a broad range of visual styles and storytelling genres, from heartwarming narratives to quirky humor and fantasy adventures, marking a significant introduction of Taiwan’s character IPs to the Malaysian audience.
The Taiwan IP EXPO offers a unique blend of consumer engagement and business opportunities. Visitors will enjoy immersive exhibits, live mascot appearances, themed photo zones, and exclusive merchandise, while industry professionals will benefit from dedicated business matching sessions. These sessions aim to connect Malaysian retailers, SMEs, and brand managers with Taiwanese IP owners to explore potential licensing, co-branding, and creative collaborations.
The event also highlights the global success and appeal of these IPs. Bugcat Capoo, known for its playful and whimsical appeal, boasts nearly two million fans and over 2,000 licensed products. Jimmy Liao, one of Taiwan’s most renowned illustrators, has seen his picture books translated into over 20 languages, with The Moon Forgets adapted into lifestyle merchandise. Meanwhile, the Kuroro Space Exploration Team—which tells stories from a cat’s perspective—has expanded its reach through licensing deals in Japan, Thailand, and Korea, and a recent distribution partnership with Kinokuniya has further extended its presence to Malaysia, Singapore, Thailand, and Australia.
This showcase is part of TAICCA’s broader “Taiwan Content Island” strategy to promote Taiwan’s creative industries internationally. Through global events and trade shows like this, TAICCA supports Taiwanese IP creators in reaching new markets and forging international collaborations. The Taiwan IP EXPO also complements TAICCA’s flagship Creative Expo Taiwan, which serves as a global platform for cultural content buyers and licensing agents.
With interactive displays, social media contests, and family-friendly activities, the Taiwan IP EXPO promises to be both an exciting cultural experience and a strategic bridge for creative industry partnerships between Taiwan and Malaysia. It offers a rare opportunity for Malaysian fans, collectors, and business leaders to connect with the vibrant world of Taiwanese intellectual properties, setting the stage for deeper regional cooperation in the creative economy.