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Tag: #EURO2024

  • UEFA EURO 2024 WITH VIVO

    Kuala Lumpur, 15 November 2023 –  vivo is thrilled to join global football fans which is anticipation of UEFA EURO 2024™ which will take place in Germany next summer. As the Official Partner for UEFA EURO 2024™, vivo will showcase its pioneering smartphone technology on a global stage connecting fans through exclusive brand moments and experiences. vivo is dedicated to delivering user-focused technology and superior smartphones that make pro-level photography easy and accessible to everyone, empowering users to capture every action-packed moment.

     

    The UEFA EURO championship is one of the world’s leading sporting events, enjoyed by over five billion fans worldwide. During UEFA EURO 2024™, fans will have opportunities to truly immerse in the experience through a range of activities, made possible with the support of vivo. Before the commencement of each game, fans will have a chance to dance along with some of the world leading DJs and unite through their shared love of music and football. The brand will also join hands with UEFA to present the ‘Player of the Match’ ceremony after each game to reco rs together with the audience. vivo will work closely with UEFA to engage with football fans across the world to share the excitement together. As part of the partnership, vivo will support  and equip UEFA EURO 2024™ staff with vivo flagship smartphones to contribute to the success of the event.

     

    In 2021, vivo launched a social media campaign as an official partner of UEFA EURO 2020™, encouraging fans to capture and share joyful moments during the tournament. Contents that were created by fans were showcased at the opening and closing ceremonies of the tournament. vivo used its proprietary AI technology to restore memorable photos of famous moments in the tournament's history, which were presented to UEFA as a gift for their 60th anniversary of the European Championship. In addition to that, vivo sponsored one lucky fan for a ‘dream’ trip to the Championship Final following an initiative started by football fans on social media. vivo’s support for football extends to other global events as well.

     

    Football continues to be the most widely followed sport globally, with a rich history that exemplifies the very essence of teamwork and the pursuit of a common goal. Through the power of sportsmanship, football can break down barriers and build strong bonds between individuals and communities. vivo is proud to build and strengthen emotional connections with fans around the world through a shared passion.

     

  • HiSense and Paris Saint-Germain Celebrate the Growing Scope of Their Alliance

    HiSense and Paris Saint-Germain Celebrate the Growing Scope of Their Alliance

    The consumer electronics and appliance manufacturer Hisense has extended its sponsorship of Paris Saint-Germain for a further two years. The agreement between the two groups, which they signed in August 2020 to start their global alliance, is in effect until the end of the 2024–2025 campaign.

     

    Hisense has cemented its place as a global leader in technology for the home in the last two decades, which is the result of a long-term commitment it has shown to some of the world’s most loved sporting properties, which include the FIFA World Cup 2022™, as well as its newly announced sponsorship to the UEFA EURO 2024™. The extension of Hisense’s partnership with Paris Saint-Germain is a further illustration of this and will see the company double down on its mission to improve the viewing experience for football fans around the world.

     

    Throughout its partnership with the Parisian club, Hisense TV now comes with an in-built Sports Mode as standard. On top of this, Hisense has released three adverts starring Paris Saint-Germain players since the commercial relationship was first agreed, the most recent of which, launched in March 2023, earned over 106m impressions and 48.3m views. By partnering with the Parisian club, Hisense can count on one of the largest communities in world sport, with over 200 million followers, to attract new customers through innovative campaigns.

     

    “We are delighted to be continuing our adventure with Hisense, a company that shares our philosophy. Innovation is at the heart of our collaboration and our determination to continue enriching the experience of our customers and fans beyond the screen.” said Marc Armstrong, Chief Revenue Officer of PAris Saint-Germain

     

    Catherine Fang, Executive Vice President, Hisense International, added  “The relationship with Paris Saint-Germain represents an integral part of Hisense’s wider sports strategy, bringing happiness to millions of families through technological innovation and delivering perfect TV quality to consumers in Europe. We believe that through this partnership, we can continue to create the best possible at-home viewing experience for the Parisian club and its fans throughout the world.”

     

    Benefiting from a high-performing sports strategy, Hisense precipitated a 21.05% year-on-year increase in TV sales worldwide in the first half of the year. Hisense will continue providing consumers with extraordinary experiences while watching games with families and friends. The renewal of this partnership will enable us to continue to offer Paris Saint-Germain fans the best possible viewing experience worldwide.