Tag: #Campaign

Gardenia QuickBites Cipta Sejarah dengan Rekod Mural Terbanyak dalam Kempen Penjenamaan
Gardenia QuickBites telah mencipta sejarah dengan menerima pengiktirafan daripada The Malaysia Book of Records untuk kategori ‘Most Wall Murals In A Branding Campaign’. Pengiktirafan yang gemilang ini disampaikan semasa Majlis Penyampaian Anugerah QuickBites 2024 ‘Minda Sihat, Cergas Fizikal’ yang berlangsung di Hotel Renaissance, petang tadi.

Ini adalah kali pertama Gardenia menerima pengiktirafan berprestij ini, yang diharapkan dapat menjadi pemangkin kepada lebih banyak inisiatif positif pada masa akan datang. Program ini telah menarik perhatian ramai dengan memberi manfaat kepada lebih 130,000 murid dan guru dari lebih 120 sekolah menengah di seluruh Semenanjung Malaysia.

Pertandingan mural yang dianjurkan tidak hanya mendorong kreativiti para pelajar dan guru, tetapi juga mempromosikan gaya hidup sihat dari segi mental dan fizikal. SMK Seksyen 24 (2), Shah Alam berjaya meraih hadiah utama berupa wang tunai RM5,000. SMK Bukit Kepayang dan SMK Seremban 2 masing-masing memenangi tempat pertama dan kedua dengan hadiah wang tunai RM3,000 dan RM2,000. Manakala SMK Wangsa Maju Seksyen 2 menduduki tempat ketiga dengan hadiah wang tunai RM1,000.

Majlis ini disempurnakan oleh Tuan Haji Azman bin Mashuri, Timbalan Pengarah, Sektor Perancangan dan Pengurusan Sekolah 2, Bahagian Pengurusan Sekolah Harian, Kementerian Pendidikan Malaysia (KPM), bersama Puan Lavinia Anthony, Pengurus Pemasaran Gardenia Bakeries (KL) Sdn. Bhd.

Menurut Tuan Haji Azman, “Pertandingan mural ini membolehkan murid dan guru menyerlahkan kreativiti serta bakat mereka sambil memfokuskan kepada gaya hidup sihat. Ini selaras dengan hasrat KPM untuk melahirkan generasi holistik dari segi intelek, rohani, emosi, dan jasmani.”

Puan Lavinia Anthony menegaskan bahawa program ini bertujuan untuk memperkasakan bakal pemimpin melalui aktiviti yang menggalakkan gaya hidup sihat secara holistik. “Melalui program ini, QuickBites berharap dapat meningkatkan kesedaran murid tentang pentingnya menjaga kesihatan mental,” katanya.

Pertandingan mural yang berlangsung dari Februari hingga Mei melibatkan kerjasama antara murid dan guru untuk menghasilkan mural bertemakan ‘Minda Sihat, Cergas Fizikal’. Sekolah-sekolah yang mengambil bahagian perlu menghantar hasil karya mereka kepada QuickBites pada 24 Mei untuk dinilai.

“Gardenia QuickBites berbesar hati menyediakan platform ini bersama Kementerian Pendidikan Malaysia. Aktiviti ini bukan sahaja membina kenangan menyeronokkan tetapi juga menyemarakkan semangat daya saing yang sihat dalam diri murid dan guru,” ujar Lavinia lagi.

QuickBites komited untuk terus menganjurkan program-program yang menyampaikan mesej positif tentang kepentingan kesihatan mental dan fizikal. QuickBites menawarkan pelbagai pilihan roti dengan 10 variasi perisa yang boleh didapati di seluruh Semenanjung Malaysia.

Senarai Pemenang Anugerah QuickBites 2024 ‘Minda Sihat, Cergas Fizikal’
- Hadiah Utama: SMK Seksyen 24 (2), Selangor – Wang tunai RM5,000 beserta Sijil Penghargaan
- Tempat 1: SMK Bukit Kepayang, Negeri Sembilan – Wang tunai RM3,000 beserta Sijil Penghargaan
- Tempat 2: SMK Seremban 2, Negeri Sembilan – Wang tunai RM2,000 beserta Sijil Penghargaan
- Tempat 3: SMK Wangsa Maju Seksyen 2, Kuala Lumpur – Wang tunai RM1,000 beserta Sijil Penghargaan
- Saguhati: SMK Bandar Puncak Jalil, Selangor – Wang tunai RM500 beserta Sijil Penghargaan
- Saguhati: SMJK Ave Maria Convent, Perak – Wang tunai RM500 beserta Sijil Penghargaan
Gardenia QuickBites sentiasa berusaha untuk menyebarkan keceriaan melalui produk-produk mereka dan berharap untuk terus memberikan impak positif kepada komuniti. Dengan komitmen yang tidak berbelah bahagi, Gardenia QuickBites terus memperjuangkan keceriaan dan kesejahteraan dalam kalangan masyarakat.
June 14, 2024
STYLE EMPOWERMENT: ALDO’S ‘OWN IT. HEART IT.’ CAMPAIGN TAKES OFF.
In a world that celebrates authenticity, ALDO is poised to empower and inspire with its latest fall campaign, “Own It. Heart It.” Through an exciting collaboration with three prominent Asian celebrities – Cinta Laura, Gabbi Garcia, and Khanh Linh – the campaign emphasizes ALDO’s dedication to celebrating individual style, empowerment, and confidence. This initiative resonates with a global audience that values self-expression and authenticity.

The collection showcases ALDO’s versatility through a diverse range of products that offer the perfect match for any occasion:
1. Nail It. Heart It: Conquering the Workday in Style
2. Walk It. Heart It: Effortlessly strutting through the streets.
3. Glam It. Heart It: Radiating style at glamorous events
4. Dance It, Heart It: Unleashing One’s Style on the Dance Floor
Throughout the campaign, ALDO emphasizes the comfort features of their shoes with “Pillow Walk Technology,” ensuring that customers not only look great but feel great too.

ALDO’s brand ambassadors, Cinta Laura, Gabbi Garcia, and Khanh Linh, have shared their enthusiasm for the products, highlighting the comfort and style ALDO brings to their lives.

Cinta Laura, celebrity and sociopreneur, expressed, “I could walk all day and dance all night in these shoes. They’re super comfy and suitable for all occasions.

Gabbi Garcia, actress and global endorser, noted, “The perfect comfy pair. Clearly, ALDO understands the needs of modern women. Furthermore, it is also very easy to throw them on with any outfit.”

Khanh Linh, a well-known fashionista, shared, “These make hours of work feel like a breeze and moments to unwind more anticipated. I love the fact that it’s both comfortable and stylish.”

The campaign kicks off on October 23rd, 2023, and will continue to inspire and uplift customers throughout the fall and winter seasons.

The collection can be shopped at ALDO stores, ALDO websites, and online marketplace partners, making it easy for customers to explore and express their personal style.

About ALDO

Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.

INSTAGRAM: @aldo_shoes

TIKTOK: @ALDO_Shoes

Facebook: ALDO Malaysia

WEBSITES: www.aldoshoes.com; https://www.aldoshoes.com.my/
October 24, 2023
OHBULAN! ORGANIZE A MENTAL HEALTH AWARENESS CAMPAIGN, ‘BESTIES, PAPE ROGER’.

OHBULAN!, in cooperation with Mental Illness Awareness and Support (MIASA) and TikTok Malaysia as the official online platform partner, announces the launch of the Mental Health Awareness Campaign, ‘Besties, Pape Roger’, in an effort to increase awareness among Malaysians about mental health issues. This one-month promotion coincides with the annual observance of ‘World Mental Health Day’ on October 10th.

Mental illness has become an increasingly pressing issue in Malaysia, especially after the COVID-19 pandemic. According to data, individuals seeking support through the Mental Health and Psychosocial Support (MHPSS), an initiative under the National Mental Health Excellence Center, Ministry of Health Malaysia (MOH), recorded a five-fold increase in 2022 compared to 2020 (Source: Berita Harian, October 10, 2022).

Furthermore, the National Health and Morbidity Survey (NHMS) 2015 revealed that one in three Malaysians aged 16 and above faces challenges in mental health. In 2019, the Ministry of Health Malaysia (MOH) reported that 2.3% of adults and 9.5% of children aged 10 to 15 years experienced mental health problems, with MOH predicting that these percentages are expected to continue rising.

‘Besties, Pape Roger’ Campaign Provides Information on Mental Illness

Through a strong partnership with MIASA, the ‘Besties, Pape Roger’ campaign endeavors to offer precise insights into the fundamentals of mental illness, encompassing its various types, associated risk factors, and efficient management strategies. Furthermore, the campaign strives to challenge stigma and debunk stereotypes, fostering a more empathetic atmosphere while championing holistic well-being.

Anita Abu Bakar, President and Founder of MIASA, said, “All mental illnesses have the potential for recovery, but they require a comprehensive approach and consistent treatment over time because symptoms often recur. Therefore, each individual requires varying durations to recover.”

She added that it’s not easy for an individual to accept a diagnosis of mental health problems because it comes with many misconceptions and negative labels. In fact, some individuals are in denial and lose self-confidence.

Hooi Yin Yin, Head of Operations and Marketing, TikTok Malaysia, said, “Change begins with a dialogue. The ‘Besties, Pape Roger’ campaign is rooted in the belief that frank, empathetic conversations between individuals can break unnecessary stigmas around mental health and well-being. When we encourage honest conversations, we empower individuals to share their experiences, learn from one another, and seek help, paving the way for healthier, safer, and more resilient communities.”

Noraniza Azmi, Head of Malay Network, REV Media Group, said, “The issue of mental health is like a taboo topic among Malaysians, and on average, many are still hesitant or unsure about how to seek appropriate help. Therefore, it is hoped that this initiative can assist individuals experiencing mental illnesses in finding a path to resolution.

Additionally, the ‘Besties, Pape Roger’ campaign also aims to encourage the community to understand individuals facing mental health challenges through audience-friendly and easily accessible content.”

Celebrity Personal Sharing

Leveraging the strength of OHBULAN! as Malaysia’s number one social entertainment platform, the editorial team interviewed several prominent local celebrities to share their experiences dealing with mental health issues.

Azyan Shorlokman, Campaign Manager for ‘Besties, Pape Roger’ and also a content writer at OHBULAN!, said, “The editorial team is delighted that many celebrities and well-known influencers have come forward to share their personal experiences. Among them are Nadia Brian, Zynakal, Sharifah Sakinah, Shuhada Shukri, and Ayu Hot FM.”

She emphasized that it’s important for the public to know that mental illness can happen to anyone. Therefore, patients should not be ashamed to seek appropriate help.

Special Campaign Website: ‘Besties, Pape Roger’

In addition to article content, videos, and special social media content for the campaign, OHBULAN! provides an exclusive website with an application that allows individuals to express their feelings anonymously. Through this platform, the audience can share their stories without any concerns, as no personal information is required.

For more information, please visit www.ohbulan.com/BestiesPapeRoger.

October 4, 2023