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  • RM1 THIRST QUENCHER CAMPAIGN THROUGH ATLAS VENDING EMPOWERS LOWER INCOME GROUPS, PARTNERS WITH MINISTRY OF ECONOMY

     

    Rafizi Wujudkan Inisiatif Minuman RM1, Vending Machine Seluruh Negara

    KUALA LUMPUR, 15 NOVEMBER 2023 – ATLAS Vending Sdn Bhd, the vending machine branch of  Etika Sdn Bhd, the beverage producer for well known brands announced the launch of its collaboration with Ministry of Economy for Kempen Penyegar Dahaga RM1, part of the ongoing initiative by the government under Inisiatif Pendapatan Rakyat (IPR) or the People’s Income Initiative.

     

    As the largest food and beverage (F&B) vending machine operator, ATLAS Vending sets out on a mission to empower low-income earners through the use of its vending Machines available nationwide. Aligning its corporate social responsibility (CSR) commitment with the Ministry’s vision of helping over 130,000 hardcore poor Malaysians, the initiative between these two parties is also aimed at tackling inflation and purchasing parity of the country in support of the circular economy.

     

    ATLAS Vending stands as the largest F&B vending operator across Malaysia & Singapore, with reach across every state. Their impact is felt through the 3,210 machines under the IPR RM1 initiative nationwide, a testament to their commitment towards extending to people across the country. 

    Announcing the partnership and launch of the vending machines at KL Sentral today with YB Rafizi Ramli, Minister of Economy in attendance, ATLAS Vending is introducing its first vending machine under the IPR initiative for beverages. Available for purchase at RM1 are three beverages under the Etika Group; Pepsi Black, bottled mineral water and Revive Isotonic, all of which are healthy refreshments that fulfil government guidelines, bearing the Healthier Choice logo.

     

    Etika’s Chief Executive Officer, Santharuban Thurai Sundaram said “We believe that every small step can lead to significant change. With this, we embark on a journey to empower communities, one refreshing sip at a time. Today marks a significant milestone in our journey towards making a positive impact on the lives of Malaysians.”

     

    He also said “ATLAS Vending is proud to introduce the RM1 drink vending machine, collaboration with the Ministry of Economy Malaysia, a testament to our commitment to the People Income Initiative. We hope to truly make a difference for our people and the country of Malaysia, which is now made possible through our efforts in providing affordable refreshments to all Malaysians.”

     

    Minister of Economy, Yang Berhormat Tuan Rafizi Ramli said, “Our goal is to provide affordable options to all Malaysians, ensuring that everyone can enjoy a moment o f respite without stretching their wallets. This initiative doesn’t just quench your thirst; it nourishes the spirit of unity and shared prosperity. Since the launch of the vending machine initiative under IPR, many Malaysians from the low income group have been able to benefit from the affordable meal options provided by the vendors operating these vending machines.

    He also said “We believe that the initiative is not just about the RM1 drink; it is also about working together with partners and stakeholders to focus on the social inclusivity and welfare of Malaysians, one of the aspects under the 12th Malaysian Plan. We are certainly pleased to have partners such as ATLAS Vending coming in to take the lead in this initiative, enabling the ministry to realise the shared vision of equitable distribution of benefits, and this initiative is a step in that direction.”

     

    The People Income Initiative or Inisiatif Pendapatan Rakyat (IPR) was launched in February 2023 and focuses on a two-pronged strategy to increase the income of resilient poor families and the B40 while simultaneously addressing daily economic issues through its initiatives. IPR concentrates on eradicating poverty and increasing people’s income through initiatives in agriculture, food businesses, and service providers.

     

    Under IPR, the Ministry is focusing on three key modules to eradicate poverty amongst the low-income group. This comprises Agro Entrepreneur Initiative (Intan), Food Entrepreneur Initiative (Insan) and Services Operator Initiative (Ikhsan).

    With the partnership announcement between ATLAS and the Ministry of Economy, the RM1 drinks will be made available nationwide across 3,210 vending machines.

     

    ATLAS Vending’s expertise extends beyond food and beverage vending solutions. They also empower retail brands through their vending machine automation as seen through their partnership with Siti Khadijah, enhancing accessibility and convenience for the ibadah needs of Malaysians. Brands interested in exploring a partnership with ATLAS Vending can contact them at customercarelineMY@atlasasia.co

     

    For more information on this collaboration, check out ATLAS Vending’s Facebook page at https://www.facebook.com/atlasasia.co/. For more information on the People’s Income Initiative, please visit https://ipr.epu.gov.my/about

  • World Cup Qualification 2026- Malaysian focus on three points

    According to the latest rankings, Malaysia, currently holding the 137th position globally, appears to have a favourable chance against Taiwan, ranked 152nd. With a recent upswing in performance momentum, the Malaysian football team is poised to secure a victory in the upcoming second-round clash of the 2026 World Cup/2027 Asian Cup Qualifiers at the Taipei Municipal Stadium.

  • WONDA COFFEE BIDS FOR GLOBAL LEVEL BY REGISTERING AGAIN GUINNESS WORLD RECORD FOR LONGEST MAGAZINE PUBLISHED AT 715.2CM!

    17 November 2023, KUALA LUMPUR – Wonda Coffee, one of Malaysia’s leading ready-to-drink coffee brands has broken another Guinness World Record for the World’s Longest Magazine as part of their Kopi Tarik campaign”. In collaboration with Malaysia Marketing Magazine, the special September edition of the magazine has been published in accordion style and when fully opened, close until the lid measures 715.2 cm long.

     

    Fresh from their recent Guinness World Record achievement for ‘The Largest Online Video Chain of People Performing Football Juggle‘, participated by football enthusiasts across Malaysia in March 2023, this amazing feat was conceptualised together with their media partner to create a ‘Kopi Tarik’ in a magazine to set a new world record. As the fastest growing ready-to-drink (RTD) coffee brands in Malaysia, WONDA breaks boundaries through innovation and collaborations that cut across industries.

     

    This Guinness World record is part of their broader vision of increasing their global presence as a competitive disruptor in the coffee industry. This can be seen in their collaboration with the Football Association of Malaysia and Astro Radio for the OR1 FM campaign.

     

    Etika’s Vice President of Marketing, Amy Gan, said, “Over the past decade, Wonda Coffee has proudly stood as an innovative brand. From pioneering Malaysia’s most loved kopi tarik in a can to setting a Guinness World Record during the World Cup in 2023, we are thrilled to hold the world record for our “Tarik the Magazine”, the longest magazine published.”

    “This recognition from the Guinness World Record is a stepping stone towards creating a legacy that resonates far beyond our borders. As we celebrate this milestone, we are inspired to continue our journey towards making a more significant presence and footprint in the world and leave an indelible mark on the global coffee scene.”

     

    She adds “This was only possible because we have a partner that resonates with our vision for innovation and breaking boundaries. As a brand that constantly pushes the limits in the marketing industry, we are grateful to be able to stand hand in hand with Marketing Magazine and celebrate this achievement together. We hope and look forward to more industry first collaborations with Professor Ham and his team.”

    Prof Harmandar Singh , Editor in Chief and Founder of Marketing Magazine said, “Wonda Coffee’s creative brilliance and innovative spirit aligns perfectly with our vision at Marketing Magazine. Building upon our previous partnership with Wonda Coffee, where we sent out 3,000 personalised magazine covers to Malaysia’s advertising and marketing industry movers, Marketing Magazine has recognized Wonda Coffee’s ability to transform ideas into groundbreaking experiences that reaches out to the people of Malaysia. We are looking forward to what Wonda Coffee will think of next.”

     

    The Guinness World Record presented by Guinness World Record Adjudicator Sonia Ushirogochi, was held at Tiffin-at-the-Yard, also saw Wonda unveil a fresh new look for their range of Wonda Coffee products with the same brand promise of delivering coffee that tastes like just brewed. For more information visit, www.facebook.com/WondaCoffeeMalaysia/

     

  • UEFA EURO 2024 WITH VIVO

    Kuala Lumpur, 15 November 2023 –  vivo is thrilled to join global football fans which is anticipation of UEFA EURO 2024™ which will take place in Germany next summer. As the Official Partner for UEFA EURO 2024™, vivo will showcase its pioneering smartphone technology on a global stage connecting fans through exclusive brand moments and experiences. vivo is dedicated to delivering user-focused technology and superior smartphones that make pro-level photography easy and accessible to everyone, empowering users to capture every action-packed moment.

     

    The UEFA EURO championship is one of the world’s leading sporting events, enjoyed by over five billion fans worldwide. During UEFA EURO 2024™, fans will have opportunities to truly immerse in the experience through a range of activities, made possible with the support of vivo. Before the commencement of each game, fans will have a chance to dance along with some of the world leading DJs and unite through their shared love of music and football. The brand will also join hands with UEFA to present the ‘Player of the Match’ ceremony after each game to reco rs together with the audience. vivo will work closely with UEFA to engage with football fans across the world to share the excitement together. As part of the partnership, vivo will support  and equip UEFA EURO 2024™ staff with vivo flagship smartphones to contribute to the success of the event.

     

    In 2021, vivo launched a social media campaign as an official partner of UEFA EURO 2020™, encouraging fans to capture and share joyful moments during the tournament. Contents that were created by fans were showcased at the opening and closing ceremonies of the tournament. vivo used its proprietary AI technology to restore memorable photos of famous moments in the tournament's history, which were presented to UEFA as a gift for their 60th anniversary of the European Championship. In addition to that, vivo sponsored one lucky fan for a ‘dream’ trip to the Championship Final following an initiative started by football fans on social media. vivo’s support for football extends to other global events as well.

     

    Football continues to be the most widely followed sport globally, with a rich history that exemplifies the very essence of teamwork and the pursuit of a common goal. Through the power of sportsmanship, football can break down barriers and build strong bonds between individuals and communities. vivo is proud to build and strengthen emotional connections with fans around the world through a shared passion.

     

  • INDONESIA GIVES THE BATON TO MALAYSIA

    Jakarta, 15 November 2023: Malaysia want to set the stage for the next installment of Enlit Asia which is scheduled to take place from 8-10 November 2024 in the capital Kuala Lumpur. By force supported by the Malaysian Convention & Exhibition Bureau (MyCEB), Enlit Asia 2024. They  are expected to attract 12,000 visitors from over 50 countries, generating an estimated economic impact of RM134.6 million and RM 8.2 million in visitor spending. The handover ceremony was officially held at the Indonesian Convention Exhibition (ICE), BSD City, Jakarta, yesterday.

     

    “We are honoured to be the next destination for Enlit Asia and excited of the opportunity to host a world-class event that will bring together the brightest of minds in the power and energy sector. Malaysia is prepared to showcase our capabilities in hosting major international business events, and we are confident that our country will pull off a great show. MyCEB also takes the opportunity to congratulate the organiser of Enlit Asia, Clarion Event Pte Ltd for their remarkable work and we are looking forward to supporting them in next year’s show,” said Mr. Zain Azrai Rashid, Acting Chief Executive Officer of MyCEB.

     

    Enlit Asia is an annual conference that unifies two influential events in the power and energy sector, POWERGEN Asia and Asian Utility Week, which has long been a beacon of innovation and collaboration in the industry.

    “We are thrilled to bring Enlit Asia 2024 to the vibrant landscape of Malaysia, where innovation converges with tradition. This event promises to illuminate new pathways in the energy sector, showcasing Malaysia's commitment to a sustainable and dynamic future power system,” said Simon Hoare, Event Director, Enlit Asia.

     

    The transition also symbolises the successful ongoing collaboration and synergy between Malaysia and Indonesia in the field of business events. Apart from the handover ceremony, MyCEB’s visit to Jakarta is a follow-up from last year’s trip to further strengthen the bilateral relation between the two countries in becoming the preferred destinations for business events.

     

    “Last year's impactful results demonstrate the strength of our regional collaboration. We value our neighbors and their shared lessons. This year, we aim to engage with more Indonesian counterparts to enhance the business events industry and strengthen ties with Indonesia's news agency. This advances Malaysia's reputation as a premier global destination for business events. We would like to extend our sincerest gratitude to our counterparts in Indonesia for their hospitality and trust in us,” Mr. Zain further noted.