HONOR Unveils the New HONOR 400 Series with Flagship AI Imaging and Smart Productivity Features. Global technology leader HONOR has officially launched its much-anticipated HONOR 400 Series, a lineup that redefines smartphone photography and smart productivity with next-gen AI capabilities. With prices starting from just RM1,899 to RM2,699, the HONOR 400 Series combines powerful hardware, cutting-edge AI imaging technology, and durable design, making high-end features more accessible to everyone. Available for pre-order now, this new series transforms mobile phones into personal photography studios and smart work companions.
The HONOR 400 Series includes two main models—the HONOR 400 and the HONOR 400 Pro—both designed with photographers, content creators, and power users in mind. The devices boast a 200MP Super Sensing Main Camera, supported by a large 1/1.4-inch sensor, f/1.9 aperture, and OIS + EIS dual stabilization, ensuring crisp, high-detail shots even in challenging lighting conditions. The HONOR 400 Pro steps up with a 50MP AI Telephoto Camera using the Sony IMX856 sensor, offering up to 50X super zoom for incredible detail at a distance. Both models also feature a 50MP Portrait Selfie Camera, powered by HONOR’s advanced portrait algorithms for vivid, lifelike selfies.

Underpinning these imaging features is the AI HONOR IMAGE ENGINE, which brings a suite of intelligent tools including AI Super Zoom, AI Portrait Snap, and Harcourt Portrait 2.0, with refined bokeh and studio-style effects. For the first time in a smartphone, the standard HONOR 400 enables 30X telephoto shooting with its main camera. Users can also enjoy AI Enhanced Portrait on the Pro model, delivering ultra-HD portraits with authentic color reproduction.
One of the most innovative features is HONOR’s AI Image to Video, developed in partnership with Google Cloud. It turns static photos into five-second animated videos, perfect for social media. Other AI-powered editing tools include AI Eraser 2.0, AI Remove Reflection, AI Outpainting, and Moving Photo Collage, a unique feature that stitches up to nine moving photos into one dynamic story.

Beyond photography, the HONOR 400 Series brings serious performance and efficiency to users. The HONOR 400 Pro is equipped with the Snapdragon 8 Gen 3 Mobile Platform, while the standard model uses the Snapdragon 7 Gen 3, paired with HONOR’s CPU Turbo X Game Engine for enhanced gaming and app performance. Both phones pack a massive 6,000mAh Silicon-carbon Battery, capable of enduring extreme temperatures as low as -20°C, and supporting fast charging speeds—100W wired and 50W wireless on the Pro, and 80W wired on the standard model.
Durability is also a standout. The HONOR 400 Pro comes with IP68 and IP69 water and dust resistance, while the standard HONOR 400 offers IP65 protection, making them ideal for outdoor and rugged use. Visually, both phones feature a 1.5K AMOLED display, with 120Hz refresh rate, 5,000 nits peak HDR brightness, and a host of eye comfort features such as 3840Hz PWM Dimming, Circadian Night Mode, and the new Motion Sickness Relief mode for smoother screen transitions during travel.

Running on MagicOS 9.0, the HONOR 400 Series is also a powerful productivity tool. It offers smart features like AI Summary, AI Minutes, AI Format, and AI Correction for more efficient work tasks. AI Translation supports up to 14 languages, while Live Translation provides real-time language interpretation during phone calls. The series also introduces Gemini, Google’s AI assistant, which users can activate by pressing and holding the power button for on-the-go help with writing, planning, and learning.
Security is another area where HONOR leads the way, with on-device AI Deepfake Detection technology to safeguard users from digital threats. Meanwhile, Magic Portal 2.0 enables fast and intuitive multitasking by letting users circle content on-screen to instantly access relevant apps like Grab, TikTok, Google Maps, and more.

For customers looking to purchase the HONOR 400 Series, pre-orders are now open across multiple channels including the HONOR official website, HONOR Experience Stores, Shopee, Lazada, and retail partners such as Harvey Norman, Senheng, SenQ, and Urban Republic. As part of the exclusive pre-order promotion running until 29 May 2025, customers who pre-order the HONOR 400 Pro will receive a FREE Instax Mini LiPlay camera and a 1-Year Extended Warranty worth RM1,097, while those ordering the HONOR 400 will receive HONOR CHOICE Active Noise Cancelling Headphones and an extended warranty worth RM898. Additionally, those purchasing the 256GB variant of the HONOR 400 will enjoy a FREE upgrade to 512GB—a limited-time offer valued at RM1,899.

The HONOR 400 Series is also available through Maxis postpaid plans, offering the HONOR 400 Pro from RM30/month and the 512GB HONOR 400 at RM25/month. The full lineup hits stores nationwide on 30 May 2025 in a variety of color options: Lunar Grey, Tidal Blue, and Midnight Black for the Pro; Desert Gold, Tidal Blue, and Midnight Black for the standard version.
With its impressive blend of AI-powered photography, long-lasting battery, robust performance, and intelligent features, the HONOR 400 Series marks a significant leap in smartphone innovation, tailored for both creative expression and daily productivity.