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Tag: #MyCEB

  • MyCEB HIGHLIGHTS THE MALAYSIAN BUSINESS EVENTS INDUSTRY AT IBTM WORLD 2023

    MyCEB HIGHLIGHTS THE MALAYSIAN BUSINESS EVENTS INDUSTRY AT IBTM WORLD 2023

    BARCELONA – 29 NOVEMBER 2023:Malaysia Convention & Exhibition Bureau (MyCEB), in collaboration with 15 respected industry partners, has made an impactful appearance at IBTM World Barcelona for the 13th consecutive year. There are many business partners at IBTM World.

     

    Held from 28-30 November at Fira Barcelona Gran Via, this year’s participation marked a significant endeavour by MyCEB and partners in positioning the country as the preferred business events destination in Asia.

     

    “The main objective behind this participation is to establish Malaysia as a preferred destination for business events, emphasising the country capabilities and world-class offerings. Secondly, MyCEB seeks to provide invaluable firsthand insights into the ever-evolving industry to international travel trade buyers. Finally, our participation is a concerted effort to create networking opportunities, foster fruitful collaborations, and secure new business contracts, further amplifying Malaysia's role on the global stage,”says Mr. Azman Haji Tambi Chik, CEO of MyCEB

     

    The Malaysian entourage’s presence at IBTM World Barcelona yielded a range of positive outcomes and numerous networking opportunities which opened accessibility into new markets. This strategic participation underscores Malaysia& commitment to fostering new partnerships and growth in this dynamic industry.

     

    “I firmly believe that IBTM World has always been and will continue to be a strategic platform for us as it is one of the avenues that opens up to the European and international market. This is my first tradeshow as I took office this month and I am delighted to be part of this occasion and look forward to conclude successful meetings with some of the world's biggest players,” Mr. Azman continues.

     

    MyCEB since its establishment in 2011 has charted a track record of supporting 2857 business events, which brings around 2.3 million delegates and contributed some RM17.4 billion in estimated economic impact. This year alone, the national bureau has successfully secured 305 events from the year 2023 – 2030 which translates to RM4.8 billion in estimated economic impact.

     

    Some of the successful bid wins that will take place in Malaysia include International Conference on Emergency Medicine (ICEM) 2027, ENLIT ASIA 2024 and Federation of Asian and Oceanic Physiological Societies 2027 which will cumulatively generate RM57.26 million or 11.23 million Euros in estimated economic impact.


    Under the overarching theme; takes centre stage, symbolising a traditional craft of embroidering gold thread on a velvet-type base cloth. The gold thread in mirrors the golden opportunities that Malaysia offers for the creation of masterful business events in the destination.

     

    Embodying the spirit of Tekat, MyCEB took the opportunity to launch the Bureau’s MyTripleE programme under the Meet in Malaysia campaign. “MyTripleE was incubated and launched to redefine the future of business events through three initiatives namely Excel, Elevate and Enliven. Each initiative has a different aim and holistically covers both regional and international audiences. MyCEB’s role would be to provide both financial and non-financial support to our deserving applicants. We look forward to more enquiries and engagements with our stakeholders to better understand and improve on our offerings,” commented Mr. Azman.

     

    For more information on MyCEB’s products and services for your next impactful business event in Malaysia, visit www.myceb.com.my.

     

  • INNOVATION MEETS TRADITION: MYCEB AND BATIK FUN WALK TEAM UP.

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    In a vibrant celebration of Malaysia’s batik heritage, the annual Batik Fun Walk returns for its eighteenth consecutive year. This exhilarating event is organized by Yayasan Budi Penyayang Malaysia (PENYAYANG) and receives invaluable support from esteemed partners including the Malaysia Convention & Exhibition Bureau (MyCEB) and Malaysia Tourism Centre (MaTiC). Additionally, it enjoys the endorsement of the Ministry of Tourism, Arts, and Culture Malaysia (MOTAC). Held at the Malaysia Tourism Centre (MaTiC), this event promises to provide an immersive cultural experience, embracing participants of all ages and diverse backgrounds.

    Mr. Zain Azrai Rashid, Acting Chief Executive Officer of MyCEB, underlines the importance of this event: “The Batik Fun Walk represents a fitness journey into the heart of Malaysia’s batik heritage, surrounded by the Kuala Lumpur skyline. Through this event, we celebrate the intricate craftsmanship, creativity, and cultural significance of batik while encouraging the general public to live a healthy lifestyle. MyCEB’s strategic partnership is instrumental in making this journey a reality, extending our reach to a wider audience, and amplifying the cultural significance of this celebration. It is worth noting that the event has attracted over 1000 participants, underscoring its growing popularity and the power of batik in uniting communities.”

    “For over a decade, the Batik Fun Walk has been a fun-filled event that encourages the use of batik in a relaxed and casual environment. While batik is our national heritage and we strive to preserve the traditional elements, we acknowledge the fact that batik has to be contemporized to remain relevant and in keeping with current fashion trends. The Batik Fun Walk offers Malaysians, young and old, the opportunity to be creative and innovative in wearing batik whilst enjoying a leisurely walk on a Sunday morning,” says Dato’ Leela Mohd Ali, Chief Executive Officer of Yayasan Budi Penyayang Malaysia.

    In addition, Malaysian National Sports Day falls in the month of October, and in line with the Agenda Nasional Malaysia Sihat (ANMS), MyCEB and PENYAYANG subscribe to the idea of inculcating the habit of exercising regularly to ensure good health among Malaysians. The Batik Fun Walk is yet another initiative to support the government’s promotion of Malaysian batik.