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Tag: #MATA

  • ADAMS 2023 PLOUGHS THE WAY FOR MALAYSIA TO BECOME THE EPICENTER OF MEDICAL AESTHETIC TOURISM.

    ADAMS 2023 PLOUGHS THE WAY FOR MALAYSIA TO BECOME THE EPICENTER OF MEDICAL AESTHETIC TOURISM.

    With the aim of positioning Malaysia as a hub for medical aesthetic tourism, the Asia Dermatology & Aesthetic Medicine Summit (ADAMS), now in its second iteration, was proudly held today at the Shangri-La Hotel Kuala Lumpur by KO Academy, an internal training facility under DR. KO Skin Specialist (DR. KO). The Malaysian Investment Development Authority (MIDA), the Malaysia Society of Aesthetic Medicine (MSAM), the Malaysia Healthcare Travel Council (MHTC), and the Malaysia Tourism Agency Association (MATA) were among the influential participants in the event.

     

    Officiated by Tourism Malaysia’s Director General, Dato’ Dr. Ammar Abd. Ghapar, ADAMS 2023 was held from September 23 to 24, 2023, at Shangri-La Kuala Lumpur, attracting over 600 local and international medical experts and industry professionals. The summit featured more than 50 exhibition booths by leading medical brands, solidifying its position as the premier regional event in the fields of dermatology and aesthetic medicine.

     

    In his speech, Ammar highlighted that Malaysia welcomed more than 800,000 healthcare travelers, generating around RM1.3 billion revenue in 2022 alone, underscoring the positive recovery of the country’s healthcare travel industry in the post-pandemic era. “Hence, let us leverage this opportunity to take our medical community to the next level and ADAMS, this year in its second edition, has become an excellent avenue for dermatologists, plastic surgeons, aesthetic doctors, and other specialists to network, exchange knowledge, and discuss the latest trends and technologies.”

     

    A standout event at ADAMS 2023 was the forum titled “Making Malaysia the Regional Destination for Medical Aesthetic Tourism.” The diverse panel included experts and public figures such as Dato’ Dr. Ko Chung Beng (Founder & CEO of KO Academy), Dr. Edmond Lau (President of ADAMS 2023), Dato’ Dr. Khalid Mohd Harun (President of MATA), Dr. Masilamoney Asirvatham (President of MSAM), Ms. Tutie Ismail (Vice President of Communications, MHTC), Dr. Lim Ing Kien, more popularly known as Dr. Ingky (Founder of Medii Skin Studio, Skynfyx, and TikTok Content Creator), and Miss Serene Claire (Miss Universe Malaysia 2020 Runner Up, Actress & Influencer).

     

    The forum deliberated on strategies to enhance Malaysia’s global reputation in aesthetic treatments. These strategies included marketing efforts to spotlight Malaysia’s expertise, affordability, and cultural attractions; forging partnerships with international healthcare organizations, universities, and medical associations; and providing financial incentives, tax breaks, or grants to stimulate investment in the medical tourism sector.

    Ko mentioned Malaysia’s cost-effective services in his speech saying, “Compared to countries with higher costs of living and greater overheads, Malaysia can offer the same level of expertise and technology but at a fraction of the price. This affordability extends across a wide range of procedures, from non-invasive treatments to more complex surgeries. Patients worldwide are discovering that they don’t need to compromise on quality to achieve their aesthetic goals—Malaysia offers world-class care at a price that makes achieving those goals both feasible and financially sensible.”

     

    The ADAMS 2023 president said, “It is my hope that each session, discussion, and interaction will serve as a source of inspiration and motivation, propelling us to new heights in our professional endeavors.” Lau also stated that ADAMS 2023 was not a regular medical conference, highlighting its purpose to achieve the common goal of propelling Malaysia as the region’s destination for medical aesthetic tourism.

     

    Additionally, ADAMS 2023 donated RM12,000 to the Malaysian Skin Foundation (MSF), facilitated multiple symposiums by doctors and specialists, on-ground engagement initiatives, and networking sessions where attendees were provided with a conducive environment to establish direct interactions, build relationships, and explore potential collaborations. Moving forward, ADAMS will continue its contributions to the field of dermatology and aesthetic medicine while offering attendees a more comprehensive and impactful experience at each event, in the years to come.

  • Menjejak Keajaiban AITEX 2023: Inspirasi Pelancongan Islam, Haji, dan Umrah!

    Menjejak Keajaiban AITEX 2023: Inspirasi Pelancongan Islam, Haji, dan Umrah!

    ASIA ISLAMIC TOURISM EXPO 2023 (AITEX 2023) – Persidangan dan Pameran Haji, Umrah & Pelancongan Islam akan memeriahkan 13 hingga 15 September 2023 di Sunway Pyramid Convention Centre dan Sunway Hotel Resort, Bandar Sunway, Selangor. Ini adalah hasil daripada kerjasama strategik yang kukuh antara Persatuan Agensi Pelancongan Malaysia (MATA), Malaysia International Tourism Development Association (MiTDA), Global Islamic Tourism Organization (GITO), dan Santai Travel.

    AITEX 2023 adalah satu peristiwa pelancongan yang berprestij, membabitkan pemain industri pelancongan dari seluruh Asia, yang bertujuan untuk mempromosikan Pelancongan Islam serta Haji dan Umrah. Acara ini menampilkan tiga bahagian utama yang menarik iaitu

    1. PERSIDANGAN AITEX – Haji, Umrah dan Pelancongan Islam yang akan berlangsung pada 13 & 14 September 2023 di Dewan Utama, Sunway Resort Hotel. Persidangan AITEX selama 2 hari ini akan mengetengahkan panel-panel professional dari luar dan dalam negara yang terlibat secara langsung di dalam sektor Haji, Umrah dan Pelancongan Islam.

    Persidangan AITEX merupakan platform yang penting kepada agensi pelancongan, pelajar dan pensyarah universiti bagi menimba ilmu dan pengalaman dari panel-panel professional seperti dari Kementerian Haji dan Umrah Arab Saudi, Tabung Haji, Saudi Tourism, Islamic Tourism Center dan lain-lain. Panel-panel professional ini akan membawa topik-topik yang menarik dan bermanfaat di sepanjang 2 hari persidangan berlangsung. Delegasi AITEX 2023 yang dijangka hadiri terdiri daripada agensi pelancongan dari seluruh ASIA seperti Malaysia, Indonesia, Singapura, Brunei, India, Bangladesh, Thailand, Cambodia, Sri Lanka, Maldives dan lain-lain.

    2. PAMERAN AITEX 2023 – Haji, Umrah dan Pelancongan Islam akan berlansung pada 13 hingga 15 September 2023 bertempat di Sunway Pyramid Convention Centre dari jam 10 pagi hingga 6 petang. Pameran AITEX 2023 menyediakan ruang pameran dengan keluasan 7,157 meter persegi yang akan dipenuhi dengan pempamer-pempamer dari timur tengah dan Asia. Pameran AITEX 2023 menyediakan platform bagi agensi pelancongan dalam dan luar negara menjalinkan jaringan perniagaan di dalam industri Pelancongan Islam, Haji dan Umrah. Pameran AITEX 2023 ini juga dibuka kepada pengunjung bagi melihat perkhidmatan serta jualan pakej-pakej pelancongan serta umrah yang dipamerkan oleh pempamer yang mengambil bahagian.

    AITEX 2023 menyediakan ruang diskusi khas yang dilengkapi dengan kafe khas kepada pempamer dan pembeli industri (trade buyers) untuk menjalankan jaringan perniagaan masing-masing. AITEX 2023 juga menyediakan Ruang Forum bagi pempamer mengadakan persembahan produk atau perkhidmatan mereka kepada pengunjung. MATA percaya dengan adanya Pameran AITEX dapat membantu agensi pelancongan menjalinkan rantaian perniagaan masing-masing. Ini secara langsung membantu Malaysia mempromosikan produk-produk pelancongan Islam yang ada di Malaysia dan perlu diketengahkan.

    3. Malam Anugerah Pelancongan Islam Sedunia (WITA 2023) adalah satu acara yang gilang gemilang sempena AITEX 2023 bagi mengingatikan sumbangan pemain industri yang menaikan Industri Pelancongan Islam ke taraf antarbangsa. WITA 2023 akan akan diadakan pada 15 September 2023 bertempat di Dewan Utama Sunway Resort Hotel. WITA 2023 dijangka akan dihadiri lebih dari 1000 orang dengan lebih dari 100 meja makan. WITA 2023 akan membuka pencalonan anugerah pada 1 April 2023 kepada semua pemain industri pelancongan di dalam dan luar negara yang terlibat dalam Industri Pelancongan Islam. Pencalonan Anugerah bagi pemain industri akan ditutup pada 30 Julai 2023.

    Bagi pemain industri pelancongan dan pengujung yang berminat untuk menyertai AITEX 2023, boleh melayari laman sesawang di www.mata.travel bagi mendapat maklumat lengkap mengenai AITEX 2023.