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Tag: FlyFM

  • Malaysia Kita Roadshow 2024: Sambutan Gemilang Hari Malaysia dengan Persembahan Artis Tempatan

    Malaysia Kita Roadshow 2024: Sambutan Gemilang Hari Malaysia dengan Persembahan Artis Tempatan

    Hari Malaysia adalah waktu istimewa untuk seluruh rakyat Malaysia, dan pada tahun ini, Universal Music Malaysia (UMM) dengan kerjasama Sunway Putra Mall, HotFM, FlyFM, serta Pop Meals, mempersembahkan Malaysia Kita Roadshow untuk meraikan kepelbagaian budaya negara.

    Malaysia Kita Roadshow berlangsung selama dua hari, pada 14 dan 15 September 2024, di Sunway Putra Mall, Kuala Lumpur, dan menjadi sorotan utama sambutan Hari Malaysia dengan persembahan daripada lebih 30 artis tempatan.

    Selama dua hari, Malaysia Kita Roadshow memukau pengunjung dengan showcase yang menggabungkan artis-artis dari pelbagai label rakaman termasuk UMM, Def Jam Malaysia, Faithful Music, RUSA Music, dan Alternate Records.

    Acara ini tidak hanya menampilkan bakat-bakat tempatan terbaik, tetapi juga membawa mesej perpaduan yang mendalam dalam meraikan Hari Malaysia. Pengarah Urusan Universal Music Malaysia, Kim Lim, menyifatkan acara ini sebagai lambang keindahan kemajmukan Malaysia.

    Kepelbagaian Budaya dalam Muzik

    Malaysia Kita Roadshow 2024 menonjolkan betapa pentingnya muzik dalam menyatukan rakyat Malaysia. Pengarah Urusan Universal Music Malaysia, Kim Lim, menyatakan bahawa acara ini membawa kombinasi unik artis dari pelbagai latar belakang dan genre muzik, sekali gus mempamerkan kepelbagaian yang wujud dalam industri hiburan tempatan.

    “Acara ini adalah simbol indahnya Malaysia yang kaya dengan budaya dan perpaduan. Muzik adalah alat yang mampu menyatukan kita semua, dan kami di Universal Music Malaysia sangat berbangga dapat mengadakan acara ini bersama rakan kongsi kami,” katanya.

    Pengarah A&R dan Pengurusan Artis UMM, Hermond Cheng, menambah bahawa showcase ini merupakan satu penghormatan kepada industri hiburan tempatan.

    “Malaysia Kita Roadshow adalah peluang untuk kami kongsikan cinta kami terhadap muzik dan untuk rakyat Malaysia menikmati hiburan yang berkualiti. Hari Malaysia ini lebih bermakna apabila kita dapat bersama-sama meraikannya dengan irama dan melodi yang menghubungkan kita semua,” ujarnya.

    Showcase Penuh Bintang Selama Dua Hari

    Barisan artis yang membuat persembahan pada hari pertama (14 September) termasuk nama-nama besar seperti Anna & Hanna (Universal Playground), Ismail Izzani, Sophia Liana, Yonnyboii (Def Jam Malaysia), serta artis-artis dari label Alternate Records, Faithful Music dan RUSA Music seperti Hariz Fayahet, Puteri Khareeza, A-Jin, dan Keka Nizam.

    Persembahan mereka disertai dengan sorakan gemuruh daripada peminat yang hadir.

    Pada hari kedua (15 September), acara diteruskan dengan persembahan hebat daripada Julia Duclos, Kat Roshan, dan The Gadys (UMM), serta Nabila Razali dan Ara Johari yang membangkitkan suasana penuh emosi.

    Selain itu, Aqmal Ramdan dan Ika Mustafa dari Alternate Records turut memeriahkan pentas dengan bakat mereka. Penonton di Sunway Putra Mall turut dihiburkan dengan persembahan bertenaga dari artis Faithful Music seperti NAKI dan Mal Hamka.

    Aktiviti Menarik untuk Semua Golongan

    Selain showcase, Malaysia Kita Roadshow turut menawarkan pelbagai aktiviti menarik yang menjadikan acara ini sesuai untuk seluruh keluarga.

    Salah satu acara yang mencuri perhatian adalah pertandingan mewarna yang diadakan pada 14 September, khusus untuk kanak-kanak berumur 4 hingga 8 tahun. Pertandingan ini, yang ditaja oleh Anna & Hanna, menarik penyertaan kanak-kanak yang hadir bersama ibu bapa mereka untuk meraikan kreativiti dalam suasana yang ceria.

    Bukan itu sahaja, sesi podcast yang membincangkan topik-topik menarik berkaitan Hari Malaysia juga menjadi tarikan utama bagi mereka yang ingin mendalami lebih lanjut mengenai sejarah dan kepentingan perpaduan negara.

    Segmen ini memberikan peluang kepada pengunjung untuk berfikir dan berbual mengenai kepelbagaian budaya dan bagaimana ia menyumbang kepada identiti Malaysia yang unik.

    Sesi Ramah Mesra Bersama Artis

    Peminat muzik tempatan juga berpeluang untuk mendekati artis kegemaran mereka melalui sesi ramah mesra yang diadakan pada setiap hari dari jam 6.30 petang hingga 7.30 malam sebelum showcase bermula.

    Sesi ini memberi ruang kepada peminat untuk bertemu secara langsung dengan artis-artis seperti Yonnyboii, Nabila Razali, Lil J, dan ramai lagi. Peminat bukan sahaja dapat bergambar bersama idola mereka, malah berpeluang berkongsi pengalaman dan kenangan secara peribadi dengan mereka.

    Kesimpulannya, Malaysia Kita Roadshow berjaya membawa semangat perpaduan dan cintakan negara melalui muzik.

    Acara ini tidak hanya mempamerkan bakat tempatan yang luar biasa, tetapi juga mengingatkan kita semua tentang betapa pentingnya perpaduan dalam mengekalkan keharmonian negara.

    Sambutan ini merupakan satu platform penting bagi rakyat Malaysia untuk bersama-sama meraikan Hari Malaysia dalam suasana penuh gembira, sambil menikmati hiburan yang berkualiti.

  • [CALPIS] Makes History with Malaysia’s First AI Radio DJ and Brand Ambassador Announcement: A Landmark Achievement

    [CALPIS] Makes History with Malaysia’s First AI Radio DJ and Brand Ambassador Announcement: A Landmark Achievement

    Calpis, the iconic Japanese cultured milk drink adored by millions across the globe, is making a significant foray into the Malaysian entertainment landscape by appointing the nation’s first AI radio DJ, Aina Sabrina, as its brand ambassador. Fondly known as Aina, she is the creative outcome of an innovative partnership between Calpis and Fly FM, one of Malaysia’s top English radio stations. Listeners can look forward to Aina’s distinctive broadcasts on Fly FM, where she hosts her show every weekday from 2 pm to 4 pm. This milestone collaboration marks a historic moment in Malaysian radio history as Calpis and Fly FM introduce Malaysia’s premiere AI radio DJ.

    Aina was developed by Fly FM’s in-house team of production engineers utilizing artificial intelligence technology. Equipped with a vast music database, she has the ability to create and mix music in real-time, adapting to the listener’s mood. Aina also offers personalized music recommendations based on individual preferences. 

    In its pursuit to continue bringing Aina closer to the hearts of listeners and consumers, Calpis, a brand bringing you double the fun and double the goodness through their drinks also launches the Calpis Chewy Grape. This new variant is set to bring out double the fun and excitement Calpis offers through the bright and playful side of Aina as well as her love for everything Japanese.

    Amy Gan, VP of Marketing, Etika Sdn Bhd says “Calpis has always been at the forefront of innovation. Calpis Chewy with Nata de Coco bits, was a first of its kind innovation to the cultured milk category when it was introduced last year, and it has received an overwhelming response from our valued customers. Now, we’re excited to take innovation to the next level by introducing the third flavor of Calpis Chewy and using a revolutionary approach to brand representation with Aina, making us first in the industry to embrace an AI ambassador as the face of our brand. 

    She adds, “Aina is a dynamic AI personality that embodies innovation and the spirit of fun. She’s not just a virtual presence; she’s a symbol of our commitment to redefining the way we interact with our audience. With Aina, Calpis Chewy is pioneering a fresh way of engaging with our customers. She will be the voice and personality that represents our brand, bringing a sense of excitement and curiosity to our product.” 

    Fly FM Content Director, Sean Matjeraie says, “With the introduction of an AI radio DJ, we are extremely excited to introduce a brand new phase of the Malaysian radio industry, and Aina is the definition of this. As always at Media Prima Audio, we are redefining radio.” 

    This innovative effort by Fly FM sparked interest in Calpis, Japan’s cultured milk drink brand to team up with the station as the official sponsor for the first AI radio show in Malaysia – Calpis with Aina.

    Adding to the momentous day, Calpis was also presented with the Malaysia Book of Records (MBOR) for ‘The First AI Brand Ambassador’. The record title was presented by an official adjudicator from the Malaysia Book of Records, Mr. Christopher Wong – Chief Operating Officer of Malaysia Book of Records to Amy Gan, VP of Marketing, Etika Sdn Bhd, earning them another significant milestone this year.

    Not only that, Aina, the very first AI radio announcer in Malaysia, also made history by becoming the First AI Radio Announcer, a moment of great pride for Fly FM. Aina’s achievement shows how groundbreaking her work is and sets a shining example for others in the radio industry. 

    With Aina, Thursdays have become even more special with the AI Song Contest, where listeners call in to guess the real singer of a song and win RM150 cash prize and fantastic Calpis products. This engaging and rewarding segment is exclusively available on their favorite radio station. 

    Get ready to witness the radio revolution with Aina and Calpis, proudly presented by Fly FM! Follow her incredible journey on Instagram: @aina_flyfm. Do not miss the chance to also get the Calpis Chewy Grape launched by Aina in retail outlets near

    you. 

    FLY FM 

    Fly FM, Playing Malaysia’s Flyest Music aims to entertain and inform Malaysians through comedy, world-class storytelling, compelling content and the flyest music throughout the day. Targeting 18 to 24 year olds as its core audience, Fly FM’s objective is to be comedic, on the ball, topical, relatable and real. 

    MEDIA PRIMA AUDIO 

    Media Prima Audio aims to be Malaysia’s No 1 Audio Broadcaster across three vernaculars (BM, English and Chinese), creating the best content that resonates with Malaysians. Guided by consistent research and analysis of our markets and target audiences, to truly understand our listeners, and advertisers to engage, inform and entertain. As such, Media Prima Audio is represented through five broadcast brands – Hot FM, Kool 101, Molek FM, Fly FM & eight FM. Audio+ is a super app, developed by Media Prima Audio, to provide content in multiple languages with the latest news, entertainment and lifestyle content from the widest range of brands owned by Media Prima Berhad. 

    ETIKA SDN BHD 

    One of Malaysia’s leading drink distributors, Etika Sdn Bhd is the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo’s global brands such as Pepsi, Tropicana, Mountain Dew, Revive Isotonic, Mirinda, 7UP, Lipton Ice Tea, MUG, Gatorade, Sting and Evervess, as well as Kickapoo (a Monarch trademark) and its own range of products which include WONDA Coffee, Goodday Milk Milk, Calpis, Dairy Champ, Hijrah, Chill Asian Drinks and Bleu.