Tag: #Drone

  • The DJI Mini 4 Pro’s All-In-One Aerial Solution Will Free Your Creativity

    The DJI Mini 4 Pro’s All-In-One Aerial Solution Will Free Your Creativity

    The DJI Mini 4 Pro is now available from DJI, a leading manufacturer of consumer drones and advanced camera technology. The DJI Mini 4 Pro pushes the limits of small camera drones and establishes a new standard for documenting and sharing extraordinary experiences. For those looking for excitement, it was designed to be the ideal travel companion. This cutting-edge little drone enables users to appreciate every heart-pounding experience and turn their imagination into fantastic endeavors thanks to its cutting-edge omni-directional obstacle recognition and the top DJI O4 video transmission technology.

    “The Mini 4 Pro perfectly marries professional-grade capabilities while retaining its hallmark lightweight design, offering unmatched freedom and adaptability. This drone emerges as the ultimate all-rounder, designed to elevate your creative toolkit,” said Ferdinand Wolf, Creative Director at DJI.

    Take Flight At A Moment’s Notice

    Weighing under 249g[1], the Mini 4 Pro is meticulously engineered for effortless portability. Its lightweight design not only ensures ease of transport but also complies with drone regulations in the majority of countries and regions, granting one the freedom to take flight without any reservations.

    High-Quality Imaging

    The Mini 4 Pro offers cutting-edge imaging with a 1/1.3-inch CMOS sensor, a new image-processing platform and a dual native ISO fusion, a hallmark of cinema-grade technology. With its f/1.7 aperture, 48MP image resolution, 4K/60fps HDR video, and 4K/100fps Slo-Mo capability, it captures moments in breathtaking detail. Explore portrait-oriented shots with True Vertical Shooting, capturing images and videos without compromise. In Night Shots video mode, 2.4μm pixels[2] and an enhanced noise reduction algorithm ensure clear and cleaner footage even in low-light conditions.

    The Mini 4 Pro enhances users creativity with true vertical shooting, perfect for social media and smartphone viewing. Its 60° large-angle tilt allows for fluid camera movements, unlocking cinematic possibilities. Additionally, the digital video zoom amplifies users’ storytelling capabilities, enabling 2x photo magnification and 4x video zoom.

    Captivating Output

    The Mini 4 Pro enables professional-grade post-production control through 10-bit D-Log M recording, providing access to over a billion colours. Regardless of where the content is published, its high dynamic range HLG ensures natural colours and brightness remain true-to-life without requiring adjustment or format conversion. Preserve intricate nuances with 48MP RAW and SmartPhoto technology[3], an ingenious fusion that harmonises HDR imaging, scene recognition, and more, resulting in truly captivating images.

    [1] The actual product weight may vary due to differences in batch materials and external factors. Registration is not required in some countries and regions. With the Intelligent Flight Battery Plus, the aircraft will weigh more than 249 g. Always check local laws and regulations before use.

    [2] Achieved with QBC (Quad Bayer Coding) techniques that combine four pixels into one. Not supported when shooting 48MP photos.

    [3] Supported when shooting 12MP photos only. Not supported when shooting 48MP photos.

    Fly Without Worry

    The Mini 4 Pro ensures safety through omni-directional obstacle sensing, using multiple wide-angle and downward vision sensors to detect obstructions from all directions. Enhanced by Advanced Pilot Assistance Systems (APAS), the drone includes automatic braking and obstacle bypass features, elevating in-flight security.

    Enjoy up to 34 minutes of flight time, extendable to an impressive 45 minutes with the Intelligent Flight Battery Plus[4]. DJI’s flagship O4 video transmission offers ultra-responsive control and smooth 1080p/60fps FHD video transmission at distances of up to 20 km[5]. Enhance the shooting efficiency with Waypoint Flight’s automatic route function and reduce operator fatigue with Cruise Control for long-distance, steady-state flights. The Mini 4 Pro’s Advanced Return-to-Home system automatically navigates a safe flight route back, with added control during return flights through the AR RTH feature.

    [4] Measured at a constant speed of 21.6 kph in windless conditions. With the DJI Mini 4 Pro Intelligent Flight Battery, the aircraft can fly for up to 34 minutes. The Intelligent Flight Battery Plus extends the flight time to 45 minutes but is not sold in Europe. Do not use the Intelligent Flight Battery Plus in Europe. Always check and strictly abide by local laws and regulations before flying.

    [5] Measured in an outdoor, open environment, without interference, and with FCC compliance. The above data shows the farthest communication range for one-way, non-return flights. Always pay attention to RTH reminders in the DJI Fly app during your flight.

    Elevate Your Creativity

    The Mini 4 Pro offers three intuitive methods for capturing shots: Spotlight, Point of Interest, and ActiveTrack 360°. These features enable users to bypass obstacles and achieve smoother and more stable tracking thanks to omnidirectional obstacle sensing. It also enhances creative possibilities with innovative features, allowing users to achieve professional-level results with every flight. 

    • MasterShots
        • Delivers dynamic camera movement templates tailored for portrait, close-up, and long-range shots, ensuring users to capture every moment perfectly
    • QuickShots
        • Offers Drone, Circle, Helix, Rocket, Boomerang, and Asteroid modes for stylish and creative results
    • Hyperlapse
        • Provides Free, Waypoint, Circle, and Course Lock modes with unlimited shooting time and supports compositing while shooting
    • Panorama
        • Supports shooting 180°, Wide Angle, Vertical, and Sphere panoramic photos, perfect for capturing magnificent landscapes
    • QuickTransfer
      • Easily transfer photos and videos to users smartphone without the need for a remote controller, making creations instantly ready to be shared

    Edit with LightCut

    LightCut simplifies video editing with a wireless connection and AI technology. It allows one-tap creation of captivating videos by merging ActiveTrack, MasterShots, and QuickShots footage. The app automates sound effect matching and template application for efficient, high-quality production, while saving smartphone storage by eliminating the need to download footage. Real-time sound effects enhance aerial creations, transitioning from “silent” to “vibrant.” With a variety of aerial shot templates from nature to cityscape and tilt-shift effects, users can effortlessly create videos by importing aerial footage.

    Outstanding Accessories for Enhanced Performance[6]

    • DJI Mini 4 Pro Wide-Angle Vision
        •  Capture vast landscapes with the super-wide 100° FOV of the wide-angle lens
      • DJI Mini 4 Pro ND Filters Set (ND16/64/256)
        • Adapt to challenging lighting scenarios with precision using ND16/64/256 filters, ensuring readiness for the perfect shot
    • DJI Mini 4 Pro 360° Propeller Guard
      • Enhance flight safety effortlessly with the complete coverage provided by the 360° propeller guard, designed for easy attachment and detachment

    Master Aerial Photography with SkyPixel

    Experience the new SkyPixel, a revolutionary digital platform dedicated to elevating the world of aerial photography. With cutting-edge features, including a vast database of fly spots and expert fly tips, this reimagined SkyPixel empowers drone enthusiasts of all levels to master aerial photography effortlessly. Stay informed about nearby fly spots and local regulations, ensuring safe takeoffs for pilots of all experience levels. Join a global community of photographers, explore over 30 million stunning aerial masterpieces, and connect with like-minded enthusiasts worldwide. SkyPixel is where creativity knows no bounds, and the sky becomes the canvas. 

    [6] Not included in combos, and sold separately.

    Price and Availability

     

    DJI Mini 4 Pro is available today from DJI Experience Stores, Shopee and Lazada

     

    Mini 4 Pro  (DJI RC-N2) – RM3,399 Mini 4 Pro (DJI RC 2) – RM4,189
    • Mini 4 Pro drone
    • DJI RC-N2 Remote Controller
    • DJI RC-N2/N1 RC Cable (USB-C Connector)
    • DJI RC-N2/N1 RC Cable (Lightning Connector)
    • DJI Mini 4 Pro Intelligent Flight Battery
    • A pair of DJI Mini 4 Pro/Mini 3 Pro Propellers (Screws Included)
    • A Screwdriver
    • DJI Mini 4 Pro Gimbal Protector
    • DJI Mini 4 Pro Propeller Holder
    • Type-C to Type-C PD Cable
    • Mini 4 Pro drone
    • DJI RC 2 Remote Controller
    • DJI Mini 4 Pro Intelligent Flight Battery
    • A pair of DJI Mini 4 Pro/Mini 3 Pro Propellers (Screws Included)
    • A Screwdriver
    • DJI Mini 4 Pro Gimbal Protector
    • DJI Mini 4 Pro Propeller Holder
    • Type-C to Type-C PD Cable
    Mini 4 Pro Fly More Combo (DJI RC 2) – RM4,599) Mini 4 Pro Fly More Combo Plus (DJI RC 2) – RM4,889
    • Mini 4 Pro drone
    • DJI RC 2 Remote Controller
    • 3 DJI Mini 4 Pro Intelligent Flight Battery
    • 3 pairs of DJI Mini 4 Pro/Mini 3 Pro Propellers (Screws Included)
    • A Screwdriver
    • DJI Mini 4 Pro Gimbal Protector
    • DJI Mini 4 Pro Propeller Holder
    • Type-C to Type-C PD Cable
    • USB-C Cable
    • DJI Mini Shoulder Bag
    • DJI Mini 4 Pro/Mini 3 Series Two-Way Charging Hub
    • Mini 4 Pro drone
    • DJI RC 2 Remote Controller
    • 3 DJI Mini 4 Pro/Mini 3 Series Intelligent Flight Battery Plus
    • 3 pairs of DJI Mini 4 Pro/Mini 3 Pro Propellers (Screws Included)
    • A Screwdriver
    • DJI Mini 4 Pro Gimbal Protector
    • DJI Mini 4 Pro Propeller Holder
    • Type-C to Type-C PD Cable
    • USB-C Cable
    • DJI Mini Shoulder Bag
    • DJI Mini 4 Pro/Mini 3 Series Two-Way Charging Hub

    For more information on all the new features, accessories, and capabilities, please visit https://www.dji.com/mini-4-pro

     

    Images and assets can be found at this link: https://drive.google.com/drive/folders/1f6myIxlR3697ADVw0tSJRE_9osjsVebf?usp=sharing 

     

  • Due to its fantastic cartier drone light display, 33.3 wins two gold awards.

    Due to its fantastic cartier drone light display, 33.3 wins two gold awards.

    At the 14th annual Agency of the Year Awards, popularly known as Markies Awards, 33.3 (or “the Agency”) was named the GOLD winner in 2 exceptional categories, namely Most Effective Use (Events) and Most Effective Use (Experiential). The recognition is due to the Agency’s top-notch implementation of the Cartier drone light show in December 2022.

    Formed in 2019 by co-founders, Edwin Raj, Lau Hoe Yin (aka Blink) and Zulamran Hilmi with a conjoined mission to push confines of communication and create impactful forms of storytelling, 33.3 is renowned within the Asian creative industry for producing cutting edge music videos especially for Malaysia’s very own global pop R&B export, Yuna and The President of Malaysian Hip Hop, Joe Flizzow. “This win hits different because it is a solid indicator that we are more than what the industry especially our prospects and stakeholders perceive us to be. In an industry that relies heavily on creativity and innovation, we take pride in delivering exceptional levels of undertaking with every brief, be it music videos or a straight forward activation request to elevate brand experience” explains Edwin Raj, 33.3’s co-founder who started his career as a van driver for local productions and working his way up to a much sought after TV Producer known for his progressive ideas.

    The Cartier drone light show was the highlight of the luxury brand’s ‘Into The Wild’ global campaign designed especially for Malaysia. It was the first projects of such scale to be held at the iconic KLCC Twin Towers post-pandemic and 33.3 is the only Malaysian company to have been given the approval to execute a drone light show at the park. For this project, 33.3 partnered with an internationally acclaimed drone solutions company, SKYMAGIC, based in the UK. 

    Zulamran, a design, culture and art enthusiast who’s also a co-founder of this unique homegrown agency says, “Working closely with such a prestigious luxury brand such as Cartier and the international agency Auditore was a fulfilling experience; with key learnings of process, workflow and protocols to be fulfilled with no room for error”.

    “The process and planning alone took 90 days of detailing – from design, animation, synchronisation, application of permit and relevant approvals including strategy concerning public safety were precisely presented and revised accordingly as per client’s requirements. This is also the first time KLCC has allowed for such a feat as the location has been previously gazetted as a no fly zone. Though challenged by the storm, we are grateful for the assistance from the Meteorological Department of Malaysia, who skillfully calculated a window of opportunity to fulfill our mission. Ultimately, with the guidance from the Civil Aviation Authority of Malaysia and the Royal Police Force (PDRM), we managed to execute the production safely, flying 300 drones to the beautiful KL skyline to form iconic shapes and designs that represent Cartier’s Into The Wild campaign. Our gratitude also goes out to Auditoire as the agency that gave us the platform and not forgetting the KLCC Management for their continuous support throughout the project ”, he added. 

    With sustainability being one of the Agency’s pillars to its creative practice and approach, the drone light show strictly followed current regulations and adhering their commitment to environmental responsibility. Zul also mentioned that the best part was hearing and watching the crowd’s reaction everytime the drones transformed into different shapes – driving home the idea of ‘experiential’ and ‘elevating brand experience’.  

    Perhaps the one thing that unequivocally unifies the three co-founders is their love for music and with Lau Hoe Yin (or better known as Blink) completing the pack, 33.3 stood out as a force to be reckoned with, not just in Malaysia but within the Asian region. Dubbed the Malaysian superstar DJ which inevitably positioned him as an influencer, Blink prefers to take it all in stride. “33.3 is a product of great teamwork. We may come from different backgrounds, be it our upbringing or professional life, but it is our mutual respect towards each other that is the heart of this agency. In a short span of 4 years, 33.3 has managed to work on defining projects with renowned global brands such as Cartier, Disney, Marvel, PRADA, Tourism Malaysia, Johor Darul Takzim FC, Bulan Bintang, DefJam, Netflix and many more. Speaking for both my partners in arms, Edwin and Zul, I believe that the best has yet to come and until then, we will continue to fill up the skies with drones and of course, producing amazing music videos”, says Blink unassumingly.

    Aligned with this win; and the progressive growth and demand in content, digital media and activation industries, 33.3 has seen an incline in revenue of 8 – 12%. For the record, 33.3 is the first Malaysian company to have executed 6 highly technical drone light show productions with 2 Malaysia Book of Records broken for most number of drones used in a light show (up to 350 drones for one particular project). “The Cartier drone light show held the record for a good 5 months before it was replaced with a local company that is all about the moon and the stars also executed by 33.3…”, Edwin gushed and continued, “but maybe that’s a story for another time”. 

    In 2021, 33.3 was the proud recipient of the Markies’ Local Hero Award. Organised by advertising+marketing, the Agency of the Year Awards is designed to measure, reward and recognise Malaysia’s top-performing marketing and advertising agencies. All entries were evaluated and judged by a panel of experienced marketers and industry experts.  

    Follow 33.3 on social media for current updates on the Agency’s projects:

    Instagram / Facebook / LinkedIn / TikTok / X (previously Twitter)

    Or visit 33.3’s website at 33-3.co