Bolt Launches ‘Family Profile’ in Malaysia to Simplify Ride-Hailing for Households. Bolt, one of Europe’s leading mobility platforms, has introduced a new feature called Family Profile in Malaysia, offering users a more convenient way to manage ride-hailing for their households. This new feature allows a single Bolt account holder to manage and pay for rides for up to nine other people—such as family members or dependents—all from one centralised profile. The launch underscores Bolt’s broader commitment to creating a ride-hailing experience that prioritises safety, practicality, and everyday usability.
Family Profile is designed to streamline the often-cumbersome process of booking rides for others. According to internal data, approximately 2% to 6% of Bolt rides in Malaysia are booked for someone other than the account holder, often involving manual coordination and the need to separately share trip details. Family Profile resolves this by offering a built-in system where users can invite family members to join their profile, set monthly spending limits, and receive real-time trip notifications. If added members have the Bolt app, they can request rides on their own while the account owner retains full oversight.
Importantly, this new feature does not alter Bolt’s core safety policies. Each individual added to a Family Profile must have their own Bolt account and meet the platform’s minimum age requirement of 18. As such, rides for unaccompanied minors are not allowed, in line with Bolt’s safety standards and legal obligations.
Family Profile is especially useful for parents, caregivers, and individuals supporting elderly relatives who may not be familiar with using smartphones or ride-hailing apps. With ride-hailing adoption growing rapidly among older adults, Bolt is addressing practical barriers such as app complexity and payment requirements. This feature bridges the gap by allowing a tech-savvy family member to manage rides and handle payments for those who may not use the app themselves.
Beyond convenience, the feature also provides greater financial control and peace of mind for the account holder. They can monitor each member’s ride activity, receive real-time alerts when a trip starts or ends, and take immediate action if necessary—such as tracking the ride’s live location or contacting the rider or driver in case of unexpected stops or detours.
The introduction of Family Profile complements Bolt’s ongoing investments in enhancing platform safety and user experience. The app already includes multiple safety features such as trip verification codes, live location sharing, emergency assistance, and ride monitoring by Bolt’s dedicated Safety Team. Bolt engineers also continue to improve routing, mapping, and app usability to align with the evolving needs of both riders and drivers.
Afzan Lutfi, General Manager of Bolt Malaysia, shared his enthusiasm for the launch, stating, “At Bolt, we want to make ride-hailing work for the way people actually move. Family Profile is a simple but powerful way to support others—whether that’s older relatives or anyone you care about—without needing to coordinate every trip. It’s about control, visibility, and freedom in one feature, and we’re excited to bring it to our customers in Malaysia.”
With Family Profile, Bolt reinforces its mission to make urban mobility more inclusive, flexible, and aligned with the real needs of everyday users.