EMAX, PMAX, SMAX & ASFAX 2025 Officially Open in Penang – Ushering in a New Era of Smart, Sustainable Manufacturing. The region’s most ambitious manufacturing showcase officially launched today, bringing together innovation, sustainability, and global industry leaders under one roof. Held at the Setia SPICE Convention Centre, EMAX 2025, PMAX, and the inaugural SMAX and ASFAX expos mark a transformative moment for Asia’s electronics and semiconductor sectors.
Officiated by YB Goh Choon Aik, ADUN N18 – Bukit Tambun, the opening ceremony set the tone for a future-forward platform that highlights Penang’s growing influence in global tech manufacturing. “This four-in-one showcase is a bold step forward and solidifies Penang’s role as a leading hub in smart and green industry,” said YB Goh. He also underscored Penang’s contribution to 22% of Malaysia’s total approved manufacturing investments in Q1 2025.
Jointly organised by Fireworks Trade Media Group and NRG Exhibitions (M) Sdn Bhd, the event features over 200 exhibitors from more than 40 countries and is drawing thousands of visitors across three packed days (23–25 July). Attendees can expect technical seminars, live demonstrations, ESG and smart factory solution pavilions, a wire harness competition, business matchmaking, and industry networking sessions.
The 2025 edition introduces two new expos:
- SMAX – showcasing Asia’s semiconductor value chain, from advanced materials to backend automation.
- ASFAX – spotlighting sustainable, energy-efficient factory solutions and ESG innovations.
“These new platforms are not only timely, but necessary,” said Mr. Kenny Yong, CEO of the organising partners. “They position Penang as a beacon of innovation for sustainable electronics and semiconductor manufacturing across Asia.”
Admission is free for trade professionals. Register now at www.emaxasia.com.