EternityX Expands Regional Leadership to Accelerate Global Growth Across Southeast Asia and China. EternityX Marketing Technology is strengthening its global footprint with a series of strategic executive appointments across Malaysia, Thailand, Guangzhou, and Shanghai. This expansion marks a significant step in the company’s broader growth strategy, aimed at reinforcing regional market expertise and enhancing cross-border marketing capabilities. As the demand for China-ready solutions continues to rise, EternityX is positioning itself to deliver greater commercial value through localised leadership and data-driven execution.
CEO Charlene Ree emphasized that this move goes beyond geographic expansion—it reflects a deliberate scale-up of leadership to support the company’s next phase of growth. “We’re investing in market-makers who bring deep local knowledge and regional vision,” Ree stated. “Our strengthened leadership footprint gives us the on-the-ground firepower to activate campaigns with speed, align with enterprise goals, and deliver results across borders. This is how EternityX scales—by transforming complexity into competitive advantage.”
At the core of EternityX’s mission is enabling global brands to navigate and win in the complex Chinese media and consumer landscape. By operating at the intersection of East-West marketing transformation, the company delivers AI-powered precision marketing that connects brands with Chinese audiences both within China and abroad. The latest leadership appointments underscore EternityX’s commitment to scaling its operations through market-led execution and strategic agility.
In Malaysia, Meera Thuraivel joins as Managing Director, bringing over two decades of experience in building high-performing teams and trusted client partnerships across industries like luxury beauty, fashion, and entertainment. Her leadership is complemented by Thresa Thian, appointed Executive Director, who adds deep digital media expertise and a proven track record in scaling regional initiatives. Supporting them is Valerie Tan, Senior Client Growth Manager, who brings valuable insights from her tenure at Meta and X (formerly Twitter), focusing on enhancing planner servicing and brand engagement with Chinese platforms.
In Thailand, Chalida Raksanaves steps in as Business Development Director, leveraging over 10 years of strategic advertising experience and a sharp understanding of cross-cultural media engagement. She is joined by Nitiwat Jiraphatthasiri, Senior Business Development Manager, who brings full-funnel marketing expertise and a strong grasp of behavioral targeting to help brands achieve measurable business impact.
On the innovation front, Simon Zhong leads as Head of Insights & Product Innovation in Guangzhou. A pioneer in marketing science, Simon brings extensive experience from working with top-tier brands and platforms such as BMW, Burberry, and Tencent. He is tasked with advancing PilotX, EternityX’s proprietary AI platform, into a category-defining solution that offers actionable insights and strategic clarity for brands operating in China.
In Shanghai, Celin Chen serves as Deputy General Manager, contributing over 12 years of experience across leading brands and agencies. Her focus lies in driving go-to-market excellence and delivering commercial outcomes in one of Asia’s most competitive digital arenas.
Deric Wong, Chief Business Officer, Global, highlighted the importance of this leadership expansion: “With Meera and Simon joining the team, and with Thresa, Valerie, Chalida, Nitiwat, and Celin strengthening our presence across key markets, EternityX now has the strategic depth and operational excellence to lead our clients through the evolving China opportunity. We’re not just opening doors—we’re leading our clients through them with precision, purpose, and performance.”
As Southeast Asia and China continue to converge as high-growth zones for Chinese consumer engagement, EternityX’s reinforced regional leadership signals a bold, forward-thinking approach to market expansion—one that blends innovation, local insight, and global ambition.
Samsung Malaysia officially invites Malaysians to experience the unveiling of the Tun Razak Exchange (TRX) Samsung Galaxy Station on the MRT Kajang Line. This brand takeover integrates Samsung into the network of 29 stations along the TRX Station and Putrajaya line as well as into the daily commute of more than 220,000 daily riders. In attendance at the unveiling ceremony were Denny Kim (President of Samsung Malaysia), Elaine Soh (Chief Marketing Officer), Kevin Kim Tae Hoon (Business Director of Mobile eXperience) from Samsung Malaysia. Joining together with Datuk Mohd Zarif Hashim (Chief Executive Officer), En Shahrul Fadli Omar (Chief Financial Officer) and Schrene Goh (Chief Commercial Officer) from Mass Rapid Transit Corporation Sdn Bhd (MRT Corp).
