QNET’s V-Malaysia 2025 Convention Launches in Penang, Drawing Thousands of Global Attendees. Global wellness and lifestyle company QNET has officially kicked off its flagship event, V-Malaysia 2025, at the Penang SPICE Convention Centre. Running from 21 to 25 June, the convention has attracted over 8,000 international participants from more than 30 countries, further cementing Penang’s status as a premier destination for major international business events. This year marks the 13th consecutive time that QNET has selected Penang to host the event, underscoring the island’s growing reputation as a world-class hub for Meetings, Incentives, Conventions, and Exhibitions (MICE).
The convention is a result of a strategic collaboration between QNET and its long-standing event partner, V Global Management (The V), along with Tourism Malaysia, the Malaysia Convention and Exhibition Bureau (MyCEB), and its state-level counterpart, the Penang Convention and Exhibition Bureau (PCEB). V-Malaysia has evolved into a powerful platform for networking, entrepreneurial training, and cross-cultural exchange. The synergy between QNET and The V, an internationally respected leader in large-scale training and events, has been instrumental in drawing a global audience year after year.
YB Wong Hon Wai, Penang State Executive Councillor for Tourism and Creative Economy (PETACE), highlighted the broader strategic significance of the event. He noted that Malaysia’s chairmanship of the 46th ASEAN Summit has already increased regional interest, and Penang’s thriving tourism ecosystem has contributed an estimated RM1.29 billion in economic impact from Business Events in 2024—up from RM1.03 billion in 2023. He commended QNET for its continued commitment, emphasizing the convention’s direct contribution to job creation, tourism revenue, and Penang’s branding as a top-tier business events destination.
QNET’s Chief Marketing Officer, Trevor Kuna, praised Penang’s blend of infrastructure, cultural richness, and institutional support. He credited the enduring partnership with Tourism Malaysia and PCEB for enabling the consistent success of V-Malaysia. He also acknowledged the value of destination incentives and strategic support, which have made Penang a globally competitive venue for such high-impact events.
The Malaysia Convention and Exhibition Bureau (MyCEB), under the Ministry of Tourism, Arts and Culture Malaysia, plays a vital role in promoting the country’s business tourism landscape. In 2023, MyCEB facilitated 248 business events that brought in over 180,700 international delegates and contributed approximately RM2.8 billion in economic impact. For V-Malaysia 2025, MyCEB’s leadership in destination marketing and coordination between federal and state entities has been pivotal in enhancing Penang’s appeal as a MICE destination.
Tourism Malaysia has also played an essential role, providing targeted incentives and logistical support that helped position V-Malaysia 2025 as a major global event. This initiative aligns with the Malaysian government’s broader mission to elevate the country’s standing as a host for international conventions and corporate gatherings.
In addition to its extensive program of training and development, QNET used the convention to showcase its latest innovations in wellness, including Harmoniq, a bio-signaling patch, and QWIK, a new range of oral health and nutrition strips.
As V-Malaysia 2025 continues through the week, it stands not only as a celebration of entrepreneurship and personal growth but also as a testament to the power of public-private collaboration in strengthening Malaysia’s MICE industry and driving economic growth. For more information about the event, visit QNET’s official website.
