Bigo Live Launches BIGO Durian Fiesta 2025, Turning Malaysia’s Durian Obsession into a Nationwide Celebration. Few things ignite more excitement in Malaysia than the return of durian season—and this year, Bigo Live is taking the celebration to a whole new level. The leading global livestreaming platform has officially announced the launch of BIGO Durian Fiesta 2025, a nationwide campaign that combines the country’s love for the King of Fruits with the thrill of online competitions and a one-of-a-kind offline event: the Durian Fiesta Party, set to take place on 26 July 2025 in the lush durian orchards of Raub, Pahang.
More than just a seasonal celebration, BIGO Durian Fiesta 2025 is a vibrant fusion of food, culture, and livestreaming. As part of the campaign, top Bigo Live creators and dedicated fans will gather for a full day of fun and festivities in Raub, competing in the ultimate Durian Eating Challenge. Here, over 40 participants will race against the clock—and the Malaysian heat—to finish 100 durians in under one hour, pushing their speed and stamina to the limit. Other activities lined up include quirky and exciting durian-themed games such as the Durian Holding Contest, Durian Chopping Relay, and Guess the Durian’s Weight Contest, all while enjoying unlimited servings of Malaysia’s most beloved durian varieties.
According to a Bigo Live Malaysia spokesperson, “Durian season is a much-awaited time in Malaysia. The BIGO Durian Fiesta 2025 promises to turn unforgettable moments into a highly shareable, engaging experience both online and offline. This celebration is about highlighting what makes our local community so vibrant—our passion, our flavours, and our love for connecting through livestreaming.”
To earn a spot at the Durian Fiesta Party, Bigo Live users can participate in the Durian Showdown: The King of All, an in-app ranking contest running from 1 to 20 July. The competition will feature themed livestreams, gifting challenges, and community-driven hype, with participants climbing leaderboards based on Beans received or gifted. The campaign unfolds in two phases, from 1–15 July and 16–20 July, with weekly top scorers gaining extra visibility via Bigo Live’s push notifications and Hot Live features. The final top 20 creators and 20 fans will be awarded exclusive invites to the offline party in Raub. Phase 2 of the campaign will also spotlight a special Durian Showdown Livehouse session and offer double rewards through Bigo Live’s Votebox feature.
Beyond the competitions, the BIGO Durian Fiesta 2025 offers a rare chance for fans to connect in real life with their favourite creators, building a stronger sense of community around a shared cultural passion. It’s a meaningful offline extension of the digital connections Bigo Live has been nurturing across Malaysia and beyond. The platform remains committed to fostering a safe, inclusive, and creative space for real-time engagement, content discovery, and talent monetisation.
As Bigo Live continues to empower Malaysian creators to grow their global fanbases and turn passions into professions, events like the BIGO Durian Fiesta 2025 demonstrate the power of livestreaming to bring people together—both on-screen and off. Users can join the celebration now by participating in the Durian Showdown on the Bigo Live app. For more details, check out the campaign page within the app.
Get ready to feast, compete, and connect—it’s time to crown Malaysia’s true King of Durian.