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Tag: #DigitalTransformation

  • Vertiv Broadens Malaysia Distribution Through Tec D to Address Rising Demand for Reliable IT Infrastructure Solutions

    Vertiv Broadens Malaysia Distribution Through Tec D to Address Rising Demand for Reliable IT Infrastructure Solutions

    Vertiv Partners with Tec D to Expand IT Infrastructure Distribution in Malaysia. Vertiv (NYSE: VRT), a global leader in critical digital infrastructure and continuity solutions, has announced a strategic distribution partnership with Tec D, a TD SYNNEX company based in Malaysia. This collaboration marks a significant step in Vertiv’s efforts to broaden its presence in the country, aligning with the growing demand for reliable power and cooling solutions fueled by accelerating digital transformation initiatives across industries.

    Tec D, recognized as one of the region’s top technology enablers, brings a robust partner ecosystem and in-depth market expertise to the table. Through this partnership, Tec D will offer Vertiv’s complete portfolio of IT infrastructure products, including the Vertiv™ Liebert® GXE 1-10kVA uninterruptible power supply (UPS). Designed as a compact, online double-conversion single-phase UPS, the Liebert GXE delivers dependable power protection with operational flexibility, catering to a wide range of sectors such as healthcare, finance, telecom, retail, and transportation.

    “We’re thrilled to welcome Tec D as a key partner in helping address customers’ IT infrastructure needs and expand our footprint in Malaysia,” said Daniel Sim, Senior Director for IT Distribution and Partners at Vertiv Asia. “As businesses increasingly rely on data-driven technologies, having access to reliable, high-performance infrastructure is essential for digital innovation and growth.”

    Mark Tan, Vice President and Country General Manager of Tec D Malaysia, echoed the sentiment, emphasizing the growing demand for scalable infrastructure in the era of AI and data-heavy workloads. “Our partnership with Vertiv allows us to provide intelligent, future-ready solutions to partners and customers, supported by our team’s technical expertise and ongoing enablement programs.”

    The integration of Vertiv’s advanced IT solutions with Tec D’s customized partner support is set to empower organizations to tackle evolving challenges in areas such as edge computing, data analytics, and complex applications. Together, the companies aim to help businesses across Malaysia build resilient, scalable digital environments equipped for long-term success.

    For more information on Vertiv’s solutions and its network of distribution partners, visit Vertiv.com.

  • SAP Transforms the Future of Work With Intelligent Business AI

    SAP Unveils Game-Changing Business AI Innovations at SAP Sapphire 2025. At its annual SAP Sapphire conference, SAP SE (NYSE: SAP) introduced a suite of groundbreaking innovations and strategic partnerships designed to embed Business AI across every facet of enterprise operations. Central to this announcement was the expanded deployment of Joule, SAP’s generative AI assistant, now integrated more deeply across systems to deliver real-time, personalized insights and enhance productivity by up to 30%. With this move, SAP aims to revolutionize how work gets done—ushering in a new era of AI-powered enterprise efficiency.

    SAP CEO Christian Klein emphasized the strategic vision behind the launch, stating, “SAP combines the world’s most powerful suite of business applications with uniquely rich data and the latest AI innovations to create a flywheel of customer value.” From predictive analytics to AI-assisted workflows, SAP’s updated tools are designed to support businesses through today’s complex and unpredictable landscape.

    Joule now goes beyond the boundaries of SAP’s application suite. Through a collaboration with WalkMe, Joule’s new action bar proactively learns from user behavior, providing anticipatory support across various systems. Another significant enhancement comes from SAP’s partnership with Perplexity, an AI-powered answer engine, which enables Joule to respond to complex business queries using structured, visualized data—bridging real-time insights with real-world events and business KPIs.

    SAP also introduced an expanded network of Joule Agents, autonomous AI systems that operate across lines of business—from customer experience and supply chain to finance and HR. These agents can adapt, act, and automate core business processes, helping enterprises remain agile in a fast-moving world. These agents are built on SAP’s massive real-time data infrastructure and connect with external partners to execute full end-to-end operations autonomously.

    Additionally, SAP revealed AI Foundation, a comprehensive operating system for AI development. This new platform provides developers with a unified entry point to build, extend, and deploy custom AI solutions. A collaborative tool created with frontier AI lab Not Diamond, the prompt optimizer, accelerates the creation of high-performing AI prompts—dramatically cutting development time.

    Data plays a key role in SAP’s AI vision. The company’s Business Data Cloud now features new intelligent applications tailored for individual business functions. These applications leverage machine learning to simulate outcomes, anticipate needs, and offer actionable insights in real time. For example, the People Intelligence app transforms workforce data into AI-generated recommendations to improve team performance and skill allocation.

    Further strengthening SAP’s enterprise data capabilities is its strategic partnership with Palantir, enabling seamless integration between Palantir’s platforms and SAP Business Data Cloud. This alliance is expected to support major modernization initiatives, including those for the U.S. government, by providing a unified data foundation that enables faster decision-making and improved operational agility.

    SAP also introduced SAP Business Suite packages, designed to simplify cloud adoption by bundling SAP Build and other tools tailored to address specific business needs. A newly launched AI-driven solution aids businesses in cloud migration, offering personalized guidance through Joule, SAP Signavio, and SAP LeanIX. This solution can reduce transition timelines by up to 35%.

    With these bold moves, SAP is not only transforming how enterprises adopt and deploy AI but is also positioning itself as a leader in democratizing access to intelligent technologies. As Business AI becomes the new standard for digital transformation, SAP is ensuring that enterprises are equipped to thrive—no matter how complex their future may be.

  • EternityX Accelerates Malaysia Expansion to Capitalize on China’s Outbound Tourism Surge

    EternityX Accelerates Malaysia Expansion to Capitalize on China’s Outbound Tourism Surge

    EternityX Strengthens Malaysia Presence to Capitalize on China’s Outbound Travel Surge. EternityX Marketing Technology is deepening its commitment to Southeast Asia with the strategic expansion of its leadership team in Malaysia, positioning the country as a vital hub in its cross-border growth strategy. Framing Malaysia as “more than just a stopover—it’s a strategic launchpad,” CEO Charlene Ree announced the move as part of EternityX’s broader ambition to empower brands with real-time consumer intelligence, regional fluency, and data-driven marketing execution across the China-Southeast Asia corridor.

    The expansion comes at a pivotal time. With Chinese outbound travel rebounding sharply—57.8 million travellers ventured abroad during the 2025 Labour Day holiday alone, marking a 121% year-on-year increase—Malaysia is rapidly emerging as a high-impact zone for brands targeting Chinese audiences. The expected surge during upcoming Golden Week and summer holidays only amplifies the opportunity. EternityX aims to help brands transform this behavioral data into tangible results, driving engagement and conversion through precision marketing tools and local market insight.

    To lead this ambitious push, EternityX has appointed a powerhouse local leadership team. At the helm is Meera Thuraivel as Managing Director, bringing more than 20 years of experience in digital transformation. Known for scaling Aleph’s operations and driving exponential revenue growth, Meera is a respected figure in Malaysia’s digital ecosystem. She also brings deep sectoral expertise across luxury, fashion, entertainment, and automotive, and is a founding member of the Malaysia Digital Association. “Malaysia is uniquely positioned for cross-border commerce,” she noted, citing the projected influx of 5 million Chinese tourists by 2025. “EternityX is primed to deliver culturally nuanced, AI-powered campaigns that meet the moment.”

    Joining her is Thresa Thian, appointed Executive Director, a seasoned expert in digital strategy, social listening, and regional partnerships. With over two decades of experience and a reputation for fusing deep consumer insight with scalable brand strategies, Thresa reinforces EternityX’s commitment to client success. “Chinese media marketing isn’t just about visibility—it’s about connection,” she said. “At EternityX, we ensure brands reach the right people with the right message using data-driven insights and top Chinese platforms.”

    Valerie Tan rounds out the leadership team as Senior Client Growth Manager, bringing valuable experience from Meta and X (formerly Twitter). With a deep understanding of both SMB and enterprise client needs, Valerie focuses on helping brands navigate platform dynamics and audience behavior. “With travel and retail converging, EternityX is here to ensure brands show up with clarity and cultural relevance,” she added.

    Malaysia’s strategic relevance is underscored by its growing Chinese diaspora, which accounts for 23.4% of the population, and its rapid digital transformation. In 2024 alone, 3.8 million Chinese tourists visited Malaysia—a 129% year-on-year increase. Digital wallet adoption is booming as well, with WeChat Pay and Alipay+ seeing dramatic rises in cross-border usage, particularly in Asia and Europe.

    Beyond travel volumes, consumer behavior is also evolving. Chinese tourists are increasingly digital-first, favoring mobile-based bookings, immersive travel experiences, and seamless digital payments. EternityX is uniquely positioned to help brands intercept and engage these consumers across every touchpoint. Through its proprietary ecosystem—including PilotX for real-time behavioral targeting, MediaX for omnichannel campaign delivery on platforms like WeChat, Xiaohongshu, and Ctrip, and NaviX for data-led performance optimization—EternityX transforms consumer insight into brand advantage.

    Chief Business Officer Deric Wong emphasized the significance of Malaysia in the company’s global strategy. “Today’s Chinese traveller expects precision, relevance, and ease. Meera, Thresa, and Valerie bring the expertise and agility to help our partners deliver on those expectations,” he said. “Malaysia isn’t just part of our network—it’s a growth engine we’re scaling with purpose.”

    With this strategic expansion, EternityX reinforces its position as a market leader at the intersection of East-West marketing, ready to help brands seize the next wave of cross-border opportunity.

  • EternityX Accelerates Global Expansion with Key Executive Appointments in Malaysia, Thailand, Guangzhou, and Shanghai

    EternityX Accelerates Global Expansion with Key Executive Appointments in Malaysia, Thailand, Guangzhou, and Shanghai

    EternityX Expands Regional Leadership to Accelerate Global Growth Across Southeast Asia and China. EternityX Marketing Technology is strengthening its global footprint with a series of strategic executive appointments across Malaysia, Thailand, Guangzhou, and Shanghai. This expansion marks a significant step in the company’s broader growth strategy, aimed at reinforcing regional market expertise and enhancing cross-border marketing capabilities. As the demand for China-ready solutions continues to rise, EternityX is positioning itself to deliver greater commercial value through localised leadership and data-driven execution.

    CEO Charlene Ree emphasized that this move goes beyond geographic expansion—it reflects a deliberate scale-up of leadership to support the company’s next phase of growth. “We’re investing in market-makers who bring deep local knowledge and regional vision,” Ree stated. “Our strengthened leadership footprint gives us the on-the-ground firepower to activate campaigns with speed, align with enterprise goals, and deliver results across borders. This is how EternityX scales—by transforming complexity into competitive advantage.”

    At the core of EternityX’s mission is enabling global brands to navigate and win in the complex Chinese media and consumer landscape. By operating at the intersection of East-West marketing transformation, the company delivers AI-powered precision marketing that connects brands with Chinese audiences both within China and abroad. The latest leadership appointments underscore EternityX’s commitment to scaling its operations through market-led execution and strategic agility.

    In Malaysia, Meera Thuraivel joins as Managing Director, bringing over two decades of experience in building high-performing teams and trusted client partnerships across industries like luxury beauty, fashion, and entertainment. Her leadership is complemented by Thresa Thian, appointed Executive Director, who adds deep digital media expertise and a proven track record in scaling regional initiatives. Supporting them is Valerie Tan, Senior Client Growth Manager, who brings valuable insights from her tenure at Meta and X (formerly Twitter), focusing on enhancing planner servicing and brand engagement with Chinese platforms.

    In Thailand, Chalida Raksanaves steps in as Business Development Director, leveraging over 10 years of strategic advertising experience and a sharp understanding of cross-cultural media engagement. She is joined by Nitiwat Jiraphatthasiri, Senior Business Development Manager, who brings full-funnel marketing expertise and a strong grasp of behavioral targeting to help brands achieve measurable business impact.

    On the innovation front, Simon Zhong leads as Head of Insights & Product Innovation in Guangzhou. A pioneer in marketing science, Simon brings extensive experience from working with top-tier brands and platforms such as BMW, Burberry, and Tencent. He is tasked with advancing PilotX, EternityX’s proprietary AI platform, into a category-defining solution that offers actionable insights and strategic clarity for brands operating in China.

    In Shanghai, Celin Chen serves as Deputy General Manager, contributing over 12 years of experience across leading brands and agencies. Her focus lies in driving go-to-market excellence and delivering commercial outcomes in one of Asia’s most competitive digital arenas.

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    Deric Wong, Chief Business Officer, Global, highlighted the importance of this leadership expansion: “With Meera and Simon joining the team, and with Thresa, Valerie, Chalida, Nitiwat, and Celin strengthening our presence across key markets, EternityX now has the strategic depth and operational excellence to lead our clients through the evolving China opportunity. We’re not just opening doors—we’re leading our clients through them with precision, purpose, and performance.”

    As Southeast Asia and China continue to converge as high-growth zones for Chinese consumer engagement, EternityX’s reinforced regional leadership signals a bold, forward-thinking approach to market expansion—one that blends innovation, local insight, and global ambition.