HONOR rises to No. 1 in China smartphone market in Q1 2024


The highly anticipated the PORSCHE DESIGN HONOR Magic6 RSR is finally available for purchase at selected HONOR Experience Stores starting May 5. This includes the brand new store opening at The Exchange TRX this Sunday.  

Launched in March, the exclusive PORSCHE DESIGN HONOR Magic6 RSR was initially available for purchase only by invitation. This exclusivity, fueled by the phone’s timeless luxury, cutting-edge design, superior performance, and dynamic photography capabilities, created a lot of hype. Those interested had to register to secure access and experience this special edition device.

The PORSCHE DESIGN HONOR Magic 6 RSR boasts an impressive 24GB of RAM and 1TB of storage retailed at RM7,499. It comes in Agate Gray and Frozen Berry color. The Frozen Berry is a bold, reflective shade of pink that echoes the Porsche Taycan, the first all-electric Porsche sports car.

This innovative smartphone features a customized Super Dynamic HONOR Falcon Camera H9800 sensor, perfect for capturing stunning photos and videos even in challenging lighting conditions. It takes mobile photography to a whole new level with its advanced HDR LOFIC sensor and a LiDAR Matrix Autofocus System, inspired by autonomous driving technology.  Get ready for photos that rival those taken with professional-grade cameras.

Besides the PORSCHE DESIGN HONOR Magic6 RSR, the PORSCHE DESIGN HONOR V2 RSR foldable phone will also be available at selected HONOR Stores. This phone with 16GB RAM and 1TB storage is priced at RM10,999.

HONOR Experience Store The Exchange TRX

Win lucky draw prizes total worth up to RM35,000 at HONOR Experience Store, The Exchange TRX

Meanwhile, attractive lucky draw prizes total worth up to RM35,000 await buyers who make purchases at the HONOR Store in The Exchange TRX on Sunday. The Grand Prize winner will bring home an HONOR Magic6 Pro. Other attractive prizes include Nescafe coffee machine, HONOR Robot Vacuum and HONOR Bluetooth Speaker. 

For any purchase over RM1,000 in a single receipt will entitle for one lucky draw chance.  Whereas buyers of HONOR Magic6 Pro and HONOR Magic V2 will receive two lucky draw entries. Terms and conditions apply.

What’s more, free door gift is given to the first 200 customers visiting the store on Sunday. The door gift is based on a first come first serve basis.

In a recent report by International Data Corporation (IDC), HONOR claimed the top spot in China smartphone market with a 17.1% market share during Q1 2024 and a year on year growth of 13.2%. Huawei followed closely with a 17% market share, while Apple’s market share fell to 15.6%.

According to IDC, HONOR climbed to the top spot, driven by its increased focus on AI features and all-around upgrades in imaging and screen technology. The shipment volume of the HONOR Magic6 series in the first quarter of its sale exceeded the combined shipment volume of the previous generation during the first two quarters of its sale.

Combine both HONOR Magic6 Series and HONOR’s foldable smartphone, the brand’s shipment volume in the high end market above US$600 increased by 123.3% for year on year.

For more information about HONOR’s latest products, visit https://www.hihonor.com/my/ 

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